August 20, 2015 — Николай поделится своим опытом работы с посадочными страницами. В докладе он расскажет о том, чем WordPress отличается от других инструментов, различных подходах в процессе разработки, а также о существующих темах, плагинах и фреймворках для создания лендингов на WordPress.
August 17, 2015 — It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations really do matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:
1. Just make the BUY button big and add a picture of a baby. Nobody reads the copy anyway.
2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)
Take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.
August 1, 2015 — It’ll start with explaining what typography is, why it’s important and how, by just investing 10 to 15 minutes, you can make your site more readable and good looking. Since everybody deals with text, this talk would be relevant to all – developers, designers, bloggers and other WordPress users.
July 27, 2015 — The focus of my presentation is on WordPress and website accessibility; from a front-end perspective. First, I will explain what web accessibility is and why it is important. To continue, I will discuss AODA and Section 508 regulations for Canada and the United States. Then, I will go over some key WCAG 2.0 compliancy requirements a developer will need to ensure the websites they develop are fully accessible. From there, I will showcase a few web accessibility tools, then some WordPress accessibility tools and tips.
July 5, 2015 — This talk covers how to use Stories, WordPress, and Experience Design to help you connect with your audience. There are some simple techniques that will help you connect the dots and create a better relationship with your audience.
May 31, 2015 — In this presentation we will examine why motion is such an important factor in contemporary user interface design and how can we use it as a tool to create more immersive web/mobile experiences that are both easier to understand and more delightful in their use.
May 31, 2015 — Colour and A11y
Julio is colourblind and would like to share his user experiences with you, users and designers, where and why the colours or contrasts give me headache. He wants to give you the tricks to improve your designs – he is not a designer, help him to see better!
Empathy and User-Centred Design
The big difference between good and bad designers (and developers, copywriters—all of us) is how they handle people struggling with their design. In this lightning session Lance will argue why empathy is important to beautiful, engaging, and useful products.
Iconography: First Time for Everything
New projects bring new challenges. It’s what keeps our jobs interesting. Recently Dave had the opportunity to design a set of bespoke icons. Embracing this new challenge he wants to share his experience
The WordPress of Things
A man called Matt once said: “I see the future of WordPress as a web operating system.” We have done a great job at conquering desktop, mobile is going well, and there are plenty of new WordPress APIs to shout about… but where will WordPress sit within the “Internet of Things?”
May 27, 2015 — Considerate design and user experience is vital to making alternatives to the current mainstream tech. We don’t want our alternatives to only be available to a geek elite. Accessibility and diversity will make us design better solutions, and help new tech spread beyond enthusiasts. Accessible sharing and education will also help us promote sustainable practices in our industries and communities.
May 17, 2015 — This presentation explores how to use design principles to organize and display elaborate user experiences like mega-menus, massive news sites, high-information catalog pages, and multi-level interactions.