October 25, 2016 — This talk is geared toward web designers who primarily create WordPress websites for small businesses. This presentation will cover the best methods for obtaining detailed discovery information so you can design a site that will target your client’s audience and fulfill their end objective. Detailed topics will include specific discovery methods relating to the client’s competition and marketing goals; how to gather aesthetic information required for design; the best use of style guides; and presenting design drafts for client approval.
October 8, 2016 — The transfer of information is paramount in design. Technology has made it possible to consume a mass of information in minimal time – is your design helping the flow of this information, or hindering it? While accessibility for those with challenges is one end of the spectrum, have you been designing for the other end? Have you been designing for telepathy or those with advanced capabilities? This talk will explore the spectrum of accessibility for both the challenged and the more advanced in today’s design.
October 8, 2016 — Learn the tricks designers use to make websites attractive and effective. We’ll teach you the Most Important Question designers ask their clients, and how you can use it to your advantage when doing it yourself. Then, learn practical ways to apply it to create attractive sites (using good design principles and simple rules for success) and effective sites (through basic exercises that help you develop and showcase your primary call to action).
October 8, 2016 — Episode 2 recaps the Polyglots announcement of Global WordPress Translation Day, the ZIP file issue with the Plugin Team.
Then the focus is on the Mobile Teams announcement of the WordPress version 6.0 Android app RC 1 and the Design Team request for testers for the Customizers add theme features.
August 17, 2016 — As a website designer, you can drive yourself crazy with the on-again, off-again roller coaster of building websites. The opportunity for you to engage clients beyond the website build exists and can lead to long-term stability.
Here is some of what participants will learn:
How SEO can to turn a one-time website build into a long term opportunity with their clients
The critical point when you must introduce SEO in order to create happier clients and more referrals
SEO secrets you can use right away to wow your clients and keep them coming back for more
How to turn SEO into profits – whether you do it yourself or outsource it to an expert
August 15, 2016 — Heroes? Pricing tables? THE GRID? Why DO all websites look like the same? Starting with a well-organized theme framework and a little SASS, this talk will cover how to identify user experience patterns and stories that guide your visitors where you want them to go, while giving you the freedom to create new designs that stand out from the sea of sameness prevalent in today’s websites. We also cover how curating your own pattern library enables you to hit the cornerstones of successful web design – Accessibility, Responsiveness, Usability, and Conversion.
August 14, 2016 — Why do so many websites look the same? As our tools have improved and we’ve been able to do more with the web, there’s been a growing trend toward websites that look exactly alike. Why did this come to be, and what can we, as designers and curators of the modern web, do to avoid it?
In order to answer these questions, we’ll touch briefly on the history of web design, and examine how modern tools and practises have contributed to a more homogeneous-looking internet. We’ll examine the web design process from two perspectives – the designer’s and the developer’s – and discuss how the blurring of those roles impacts the design process. Along the way, we’ll discuss the various merits of following or bucking trends. Finally, I’ll offer some constructive advice to help you – whether you’re a designer or not – add an individual touch to your design work.
August 14, 2016 — I’ll give a brief overview of my background as a designer: working for ad agencies to in-house at Flywheel. I’ll explain what I do there, walk through why design is important for tech startups (and any company in general). I’ll dive into the brand evolution of Flywheel, and how it’s positively impacted our growth and outreach.
August 14, 2016 — Wireframing is an important first step in creating a website. From creating a napkin sketch to brainstorm ideas, to communicating quickly and effectively with other team members and clients, wireframes are at the foundation of creating a good user experience.
This presentation will be an introduction and overview of wireframing. Where we will go over the following topics:
What are wireframes and the different types
When to use each type of wireframe
How wireframes can help you communicate effectively with clients
The tools used (free and paid) to create wireframes