January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.
January 17, 2016 — Education, Media, and Public Service are having their business and service delivery models disrupted. Sometimes, they haven’t fully internalized customer, student, or patient-centric business drivers, and sometimes they can’t justify budget line items related to user-centered design in this fiscally constrained environment.
The result is that designers may need to “disguise” user-centered design methods behind other processes, and play it fast and loose with research methodologies to get the job done, while speaking to clients in a language they can both understand and get behind.
In this session, Christine will illustrate how she has enlisted scenario planning, a facilitation methodology used in strategic business planning, as a tool to effectively create user personas and journey maps with simple and clear implications for adaptive content delivery. She will walk through how a traditional sales and marketing funnel became a powerful model to structure just-in-time content delivery for a healthcare client to progressively disclose information at exactly the right level of complexity for the user. And how she has used process design exercises to enlist active participation of clients in the UX design process that has helped them improve their service delivery.
When we mashup user experience design practices with strategic planning and other, sometimes non-traditional business processes, we add value to organizations that goes well beyond the user experience. It helps them to be better at doing what they do.
This session will be of interest to project leaders who want to better understand how to “sell” user experience design, as well as user experience designers who want to learn about new ways of approaching clients who may not understand what they do. Knowledge of standard user experience design methodologies is a must, as is a desire to learn about new ways to work with business leaders to help them derive more business value from their website or app design.
January 12, 2016 — Jak to jest, że nawet firmy obracające miliardami marnują 99,5% pieniędzy wydanych na reklamę? Czy to możliwe, żeby prawie WSZYSTKIE firmy kurierskie wciąż popełniały ten sam błąd, który obniża ich sprzedaż o 30%? Jak bardzo możesz poprawić konwersję przez wydanie paru tysięcy złotych na pracę grafika, który odpicuje twojego WordPressa?
January 11, 2016 — What makes websites, mobile apps, and other digital media products go from ‘good’ to ‘great’? Or ‘very great’? How about ‘really, really, really great’? In this session, we will be looking at the Kano Model to unlock the secrets of companies who have turned their products from a new market offering to something that captures their users in total delight.
We will be exploring what makes digital media products successful offerings in the marketplace, what is this thing called “user research” and how to prioritize product features based on what your users really want and what you can deliver.
Walk away with three ways you can immediately apply the Kano Model as well as some resources on how to get started with a full-blown Kano Analysis.
This session is perfect for designers, developers, digital strategists, project managers, business analysts, product owners, and everyone who loves a great and delightful user experience – YOU!
– Get a high-level introduction to user research and how it contributes to a great user experience.
– Identify your product’s “exciters and delighters” against its “satisfiers” and “basic expectations”.
– Map out your user’s product needs versus the service you intend to deliver.
– Use the Kano Model to drive product decisions anchored on user research.
January 7, 2016 — An American turns 50 every 7 seconds. The senior age group is now, for the first time, the largest in terms of size and percent of the population in the U.S. Those aged 50 and older represent 45% of the U.S. population. One-third of the internet users in the U.S., are adults aged 50+ representing the Web’s largest constituency.
WordPress sites must be designed with this in mind. You will learn how to meet seniors’ needs from one of their own.
January 6, 2016 — Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.
As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.
In this session, we’ll skip the sugar coating and I’ll share with you the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.
If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this talk is for you.
December 20, 2015 — No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business? That’s why you hired someone, after all! We’ll unmask the “magic” of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.
December 20, 2015 — Join WordPress designers Sarah Whinnem, Michael Arestad, and Mel Choyce, along with moderator Mikel King, as they chat about designing modern WordPress websites and applications. What tools do they use? What are their thoughts on design trends? What do their design processes look like? What are the best techniques for designing responsively?
December 19, 2015 — In art class we were taught to copy the masters such as Da Vinci, Van Gough, and Caravaggio. This taught us skills like technique, form, & contrast. The same principle applies to learning any skill – steal from the masters and learn from it.
In this design-focused talk, we’re going to explore a few methods of sharpening our skills and intuition. Design, code, & user experience can all be improved when we take a deeper look into successful implementations. We’ll analyze some methods and steal a few things along the way – learning how to truly make it our own.
December 19, 2015 — This talk brings the focus of web design back to its core subject: How to communicate with people. You’ll learn about user research, empathy in the design process, communication patterns, real-world testing, and designing from the content out. Web design is about empathy for the user, and the users who visit your site are people. This talk will teach you how to prepare, design, and build websites with user experiences that communicate clearly and make the people who visit the site the top priority.