August 28, 2016 — I’ve made every possible mistake there is to make during the last 7+ years of freelancing as a WordPress Designer and Developer.
Freelancers often tend to attract the wrong clients and miss the opportunity to communicate their value.
This talk provides a list of my most important lessons learned. It shares my experience, useful insights, and an action plan on how to improve your freelance business. It is a presentation that inspires to make a huge impact by implementing small changes.
August 14, 2016 — I’ll give a brief overview of my background as a designer: working for ad agencies to in-house at Flywheel. I’ll explain what I do there, walk through why design is important for tech startups (and any company in general). I’ll dive into the brand evolution of Flywheel, and how it’s positively impacted our growth and outreach.
June 21, 2016 — Whether or not you do it professionally, everyone is a designer and we should all have a toolkit of resources to help us design better. In this session we’ll discuss everything that makes up a basic toolkit for designers, from programs to people. And don’t worry if you prefer Hitachi power tools over Bosch, this session is less about specifics and more about concepts to help you build the arsenal you need.
January 25, 2016 — Even if you’re not a project manager, you can learn and incorporate some of the important tenets of project management into your projects and client relationships.
January 7, 2016 — You love WordPress, and if you are not already making a nice living with it, why not? The WordPress economy is expanding and more people are becoming involved in all aspects around WordPress, whether it be freelancing and entrepreneurship, blogging and content creation, search engine optimization, social media and marketing, developing plugins and themes, designing sites, User Interface, Maintenance, User Experience, Executives, Project Managers, Teachers, Presenters, and on… all working with WordPress in some capacity. This light-hearted session will break down several different types of popular positions and some of the requirements to do that job, which traits work best with which titles, and how you can begin to find your dream WordPress job.
November 17, 2015 — The command line can be an intimidating thing. We will walk through setting up a local WordPress install via the command line. We’ll look at how to download the software and create and edit files using the command line.
October 3, 2015 — Web designers and developers are each specialists with their own priorities, needs, and focus. Sometimes there can be a communication gap between the two, leading to misunderstandings and frustration. How can you learn to speak each other’s language and ensure your projects run smoothly and without hassles?
June 27, 2015 — It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk gives developers insight into the design process, including vocabulary, problem-solving methods, and workflow, and outline some simple methods to avoid “fail points” along the way.
November 4, 2014 — In a world where web design can quickly turn to web decoration, designers are problem solvers who must not only lead clients through the creative process, but protect the integrity of the solutions they deliver. With an abundance of options readily available to add to a site at any time, it is imperative that designers step up and become the voices of, and champions for purpose driven design, where each element has a specific purpose and only the elements needed to compel action are included. No more, no less.