April 21, 2017 — In 2013 I took on the job of creating an eCommerce site for Westlake Pro, a Pro Audio retailer in Los Angeles. What started as a fairly modest MVP launch, ballooned into a 10,000+ product giant, that also included a blog, and recording studio design site. Along the way, we learned a lot about what not to do, and we also had a few successes. If you are considering building your first WooCommerce site, join me for Adventures in Woo.
April 20, 2017 — I will discuss what works for me, what doesn’t, typical costs, and where to get more info on the subject.
Verranno illustrate le informazioni e i contratti che deve predisporre uno sviluppatore per fornire un sito/piattaforma compliance con la normativa europea e italiana sul consumo a un committente.
Si discuterà delle proposte (speriamo approvate) sulle nuove regole dell’Unione Europea per la creazione del «mercato unico digitale per l’Europa».
March 18, 2017 — In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. I’ve spent a good portion of the last three years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second pageloads. Using real-world examples, I’ll show you the results I’ve been able to achieve and how to replicate them yourself.
February 7, 2017 — So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer – And Some Tech, Too.
Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?
Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!
In this session, we’re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There’s no way we can cover it all, but you’ll leave ready to conquer your corner of the eCommerce world!
November 12, 2016 — Bbquality.nl is een online shop voor kwaliteitsvlees. In deze case kijken we naar hoe BBQuality is gegroeid van een klein webshopje tot een full-time onderneming voor de eigenaren. We kijken naar welke keuzes er zijn gemaakt en hoe we binnen een jaar 500% meer omzet hebben weten te realiseren.
Met deze talk willen we laten zien hoe een volledig zelfgeschreven webshop, draaiende op WordPress succesvol kan worden; Wat de uitdagingen zijn en zijn geweest en wat voor een maatwerk hier bij komt kijken…
November 11, 2016 — The world of eCommerce is in constant change and flux. It’s never been easier or more affordable to sell online. I will be discussing the various methods of selling online using WordPress and how to using new plugins and services WordPress can be utilized as a sales channel alongside social networks, marketplaces, and POS. If you are interested in understanding the future of eCommerce and the role WordPress can play in this space then come pop in my talk.
November 9, 2016 — Building a WordPress site is one thing – turning that site into a revenue-generating machine is another. The town hall format allowed attendees to ask the speaker a number of questions on a specific topic. Here is an hour of eCommerce question and answer.