October 27, 2016 — The WordPress website is the center a company’s marketing. Combined with blogging, social media helps with search engine optimization and driving traffic to the website. A well-set-up site has easy-to-find social media share and follow buttons as well as widgets to make it easy for visitors to do what you want them to do.
October 10, 2015 — Social media is now the primary engine of traffic on the web, and if you aren’t creating posts that can be easily shared, it’s likely they aren’t being seen. This session will cover how to use Open Graph tags to shape how your content is viewed on Pinterest, Twitter, and Facebook and take advantage of new features like Pinterest’s Buy Pins for products and apps. If you make something beautiful, people will share it. Learn how to easily craft flexible posts that look good everywhere.
March 31, 2015 — This talk shows you all of the elements of a successful Facebook Ads campaign that earns more money than it costs. By the end of this workshop you’ll have everything you need to launch your first profitable campaign on Facebook.
October 21, 2014 — John Rodriguez – Integrating Facebook Ad tracking with WordPress – at WordPress NYC meetup on October 21 2014.