October 20, 2014 — It’s said that ideas have power, but an idea’s power lies in its capacity to have an impact on our lives. Some ideas flicker and disappear, others have such force that they underpin everything that we do.
This presentation explores the philosophical underpinnings of WordPress, ideas like freedom, simplicity, and democracy. It looks at these ideas in their most abstract, tracing how they become concrete in the software and the community.
October 16, 2014 — WordPress runs just about anywhere. Not all of these ways are equal. In this talk we say goodbye to Apache cPanel hosting and investigate how to leverage a modern hosting stack and use clever caching tricks to make WordPress absurdly performant and scalable.
October 9, 2014 — Underscores is a starter theme, but what does that mean? Why should you use Underscores, also known as simply _s? In this talk I’ll go through why at Automattic we use it to create our themes. I’ll also show you why and how you can too.
October 8, 2014 — This talk is be suitable both for those running a personal blog, or a business website on WordPress. It looks at:
How you can leverage and optimise for the main social sites including Facebook, Twitter, Pinterest & Linkedin as well as some other more specific platforms such as ManageWP.org.
Understanding Follow vs. Share vs. Like.
Sharing buttons, the official and other options.
Social meta data like open graph tags and twitter cards & the benefits of implementing them.
Testing and previewing social meta data – Plugins as well as manual options.
October 1, 2014 — The biggest question every writer asks when they start publishing online is, “How do I get people to read my stuff?” There are many answers to this question, and these answers are usually now referred to as “content marketing”.
In this talk Rian van der Merwe shares why it is better to stay away from the easy ways and choose the difficult ways instead, and how a struggling blog with an insignificant number of readers can become not only a source of great joy and expression, but also a source of non-insignificant income.
September 30, 2014 — It took over 6 years of failure, and trying thousands of tips, tricks and best practices to build an audience and a blog presence. One morning, everything changed. The right words came out through the keyboard, they connected with the right people, traffic quadrupled almost instantly, Publications came knocking and business started coming in from across the globe.