May 16, 2017 — Le statut de Freelance n’est pas nécessairement synonyme de précarité. L’objectif de la conférence est de démontrer qu’il est même tout à fait possible de cumuler revenu (très) confortable, temps de travail raisonnable et épanouissement personnel et professionnel ! Notamment en essayant de répondre aux questions qui reviennent le plus souvent :
Comment déterminer le prix de ses prestations ?
Bon ou mauvais projet, comment se déterminer ?
Comment engager ses clients sur le long terme ?
Comment développer des revenus récurrents ?
Comment créer de la valeur et pouvoir un jour se reconvertir ?
May 13, 2017 — As a freelance designer, we turn down business constantly. Most small business owners undervalue the work we do and have limited budgets. Every week, I found myself turning down those dreaded “I have $300. Can you build me a website?” kind of leads.
Then, I realized I didn’t have to. With the right strategy and confidence in your work, you can make a living on $300 jobs. But more importantly, you can convert that customer you would’ve turned down into the customer you wanted, to begin with (and still do the fun custom work we really love to do).
We’ll discuss strategies, contracts, residual income generation, and long-term customer-focused approaches to freelance web work. We’ll also chat about keeping yourself happy in the midst of working for yourself and why those leads you’ve been turning down can be a huge asset.
April 13, 2017 — Una guida semiseria per tutti i freelancer, gli account e gli sviluppatori che come me lavorano in agenzie e devono quotidianamente spiegare ai clienti perché si è deciso di usare WordPress per i loro siti.
November 12, 2016 — You’re kinda interested in the “Business Track”, but what if you don’t already have a business? In this presentation, you’ll learn how to provide services to clients that match your skill set, and create your own WordPress business. With a little work, you can take a side gig and grow it into your full time enterprise.
November 9, 2016 — Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client.
In this session, Nathan explains how to create a system that preserves workflow and keeps problem clients in check.
November 2, 2016 — Most freelancers sell WordPress as a service: installing WordPress, customizing WordPress, and extending WordPress. These freelancers, and the services that they offer, share one thing in common: income is directly related to time spent. If you want to make more money, you have to find more clients and put in more hours. It just doesn’t scale.
What if I told you that the opportunity for a product business goes beyond plugins and themes. You can productize your services and scale your work so that your hours don’t increase at the same rate as your profits. Using personal examples and identifying use cases scattered throughout the WordPress ecosystem, I will show how to separate your time from your income with a product approach to selling WordPress.
October 22, 2016 — Find out how much you should be charging for your talents and experience as a WordPress freelancer.
October 7, 2016 — Agencies and freelancers exist in order to serve clients: without clients, there’d be no work. Despite – or maybe because of- this fact, we often find those same clients frustrating.
In this talk I’ll share 10 lessons learned for managing clients: during the new business phase, while projects are ongoing, and as projects complete.
Managed properly, client relationships can be tremendously rewarding and fulfilling, even if they do occasionally make you want to bang your head against a wall.