November 12, 2016 — You’re kinda interested in the “Business Track”, but what if you don’t already have a business? In this presentation, you’ll learn how to provide services to clients that match your skill set, and create your own WordPress business. With a little work, you can take a side gig and grow it into your full time enterprise.
November 9, 2016 — Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client.
In this session, Nathan explains how to create a system that preserves workflow and keeps problem clients in check.
November 2, 2016 — Most freelancers sell WordPress as a service: installing WordPress, customizing WordPress, and extending WordPress. These freelancers, and the services that they offer, share one thing in common: income is directly related to time spent. If you want to make more money, you have to find more clients and put in more hours. It just doesn’t scale.
What if I told you that the opportunity for a product business goes beyond plugins and themes. You can productize your services and scale your work so that your hours don’t increase at the same rate as your profits. Using personal examples and identifying use cases scattered throughout the WordPress ecosystem, I will show how to separate your time from your income with a product approach to selling WordPress.
October 22, 2016 — Find out how much you should be charging for your talents and experience as a WordPress freelancer.
October 7, 2016 — Agencies and freelancers exist in order to serve clients: without clients, there’d be no work. Despite – or maybe because of- this fact, we often find those same clients frustrating.
In this talk I’ll share 10 lessons learned for managing clients: during the new business phase, while projects are ongoing, and as projects complete.
Managed properly, client relationships can be tremendously rewarding and fulfilling, even if they do occasionally make you want to bang your head against a wall.
August 28, 2016 — I’ve made every possible mistake there is to make during the last 7+ years of freelancing as a WordPress Designer and Developer.
Freelancers often tend to attract the wrong clients and miss the opportunity to communicate their value.
This talk provides a list of my most important lessons learned. It shares my experience, useful insights, and an action plan on how to improve your freelance business. It is a presentation that inspires to make a huge impact by implementing small changes.
August 23, 2016 — Going from employee with no technical skills to freelance WordPress developer.
August 9, 2016 — In this presentation, Troy and Kristina will deliver 101 practical ways you can improve your performance, the quality of the projects you deliver, and your overall business as a freelancer. These tips and tools will help you find and qualify clients, take a great brief, write proposals, price your services, setup monthly website maintenance plans, avoid scope creep and get referrals from existing clients. This is a dynamic and entertaining presentation with lots of great takeaways.
July 3, 2016 — How to grow a virtual company with dozens of remote employees and freelancers. The talk will focus on hiring opportunities, delegating activities, identifying key roles for a company and finding the right talent. Once the team is sorted out, we’ll cover project management strategies and tricks, online collaboration (both for code and infrastructure, project management and communication), employee retention, and other key challenges that remote teams struggle with.