June 24, 2016 — When in the early stages of offering WordPress related services for clients there are a lot of unknowns. Questions like: – How do I price a project? – Where do I host the client’s site? – What do I do when the scope begins to creep? – Where do I go when I get in over my head? – How do I find clients? These and many more are difficult questions to answer for those who are new to client work but they are incredibly important. This session will be a Q&A and will focus on everything one needs to know and do to make their first projects successful.
June 5, 2016 — Last year, I accepted an offer to work for an agency as a senior front end developer. I won’t lie. I was relieved. Over the moon. 2014-15 was a tough year and a half. I had a couple of tough projects, nightmare clients and bad debts. In this talk, I will look at where it all went wrong, the things I would do differently and what I’ve learnt working for a large agency. It would be broken down into four or five points, which I’d spend some time looking at. This will be a brutally honest talk; one that hopefully will brush away from of the shame freelancers feel when they feel like they’re the only ones struggling.
April 23, 2016 — Or what I wish I knew six years ago when I started my freelance business.
Are you a freelancer? Or thinking of taking the plunge? I want to share with you the mistakes I’ve made so you can avoid them and the process I now use to win clients and the process of taking a client from a lead to delivery.
Educating clients and anti follow-up
I’ll also cover some great tools and systems along the way.
April 15, 2016 — Panelists tell their story and then answer questions about how they transitioned, along with offering tips to the audience. Some panelists have gone from freelance to agency life, others have gone from one or two man shops to building their own legit business.
April 12, 2016 — “Do what you love and the money will follow.”
“Follow your passions and you will never have to work a day in your life.”
We have all heard these types of quotes about being your own boss and freelancing or running your own company. Learn the realities of going out on your own and what it takes. The good, bad, and ugly of being your own boss and controlling your destiny.
Whether you are thinking of a startup, consultancy, or freelancing, Steven will share his story of starting his own business and lessons learned, both positive and negative. Understand what tasks and efforts you must accomplish and what pitfalls to avoid from a practical individual perspective.
If you have ever had the dream of being your own boss, Steven’s talk will help you assess if going out on your own is a viable option for you and if so, what are some things to prepare for before, during, and after taking the leap.
Topics will include:
Marketing & networking
Accounting & taxes
Being the boss
Walk away with tools and actionable items to begin or accelerate your journey to self-employment.
December 17, 2015 — As a content writer who has collaborated with various web agencies on a freelance basis, I’ve experienced some issues that have made my role harder than it should be and problematic for the client. I’d like to talk about how web agencies can work with content writers more efficiently to assist with speedier projects and happier clients. In my talk, I would like to cover these main areas: attitudes towards content writing / content writers, communication and the systems to put in place to aid it positively and how your client and content writer can work together to assist a successful project.
December 7, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses how a WordPress consultant can become a better marketer, a better professional, and more profitable leveraging what plumbers do every day.
November 22, 2015 — In this session we explore different professional skill sets that are utilized by freelancers, small agencies and large WordPress companies. With an emphasis on investing in the community at large, we will cover how to network your way to the top! (Or, at least …. how to grow your career in WordPress!)
November 21, 2015 — Are you a WordPress freelancer who’s not quite living the dream you had in mind when you started? Are you working long hours making small sites for too little money? In the past year, I’ve studied with some of the most successful entrepreneurs both in and out of the WordPress ecosystem. I’ll share the cliff notes on everything I’ve learned that can help you transform your business and start doing higher value work for better clients to build the life you want. Come learn how to get off the freelance roller coaster by giving your customers what they need instead of just what they’re asking for.