‘Growth’ Videos

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Judi Knight: Starting / Growing your WordPress Meetup Community

    Judi Knight: Starting / Growing your WordPress Meetup Community

    WordCamp US 2015Speaker: Judi Knight

    December 11, 2015 — What are the ingredients needed to create a committed WordPress Community in your city. Learn secrets to choosing topics, getting speakers, creating comraderie and keeping people active and involved. Then ask your questions!

    Presentation Slides »

  • Shayda Torabi: How Giving Back to WordPress Grows My Network

    Shayda Torabi: How Giving Back to WordPress Grows My Network

    WordCamp US 2015Speaker: Shayda Torabi

    December 11, 2015 — Communities—like the one we have in WordPress—don’t just happen overnight. For them to be successful, they take people to show up, contribute back, grow with it and most importantly to incorporate new people into the fold. It is ongoing, it requires attention and it needs people like you and me to speak up. A small fraction of people carry the weight of helping it thrive, but the great thing is that despite all that, we all benefit from the community no matter who contributes. In this talk I will cover some known, and unknown tips and tools for making the community work for you and your business, and also help to put back more into the community than what you take from it.

    Presentation Slides »

  • Petya Raykovska: WordPress is Growing Globally – Are You?

    Petya Raykovska: WordPress is Growing Globally – Are You?

    WordCamp Vienna 2015Speaker: Petya Raykovska

    December 5, 2015 — Increase your audience by writing translation ready plugins and themes WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time.
    Some of the largest portions of non English downloads come from countries where English is not an option at all. For software creators this means that if your product is not localized, it’s not going to be used at all.
    This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

    Presentation Slides »

  • Tim Sisson: Growing Your Non-Profit With WordPress

    Tim Sisson: Growing Your Non-Profit With WordPress

    WordCamp Philly 2015Speaker: Tim Sisson

    November 19, 2015 — We’ll be talking specifically on how to utilize WordPress to further your non-profits mission. This includes theme selection, donation collection/management, event registration/management, email marketing, e-commerce, and finding a champion.

    Presentation Slides »

  • Juraj Hanták: Ako zvládnuť rast webu

    Juraj Hanták: Ako zvládnuť rast webu

    WordCamp Slovakia 2015Speaker: Juraj Hanták

    November 18, 2015 — Čo všetko netreba podceniť a na čo všetko si dať pozor, ak máte väčší web.

    Presentation Slides »

  • Petya Raykovska: WordPress is Growing Globally, Are you?

    Petya Raykovska: WordPress is Growing Globally, Are you?

    WordCamp Netherlands 2015Speaker: Petya Raykovska

    October 22, 2015 — WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time. Some of the largest portions of non English downloads come from countries where English is not an option at all.

    For software creators this means that if your product is not localized, it’s not going to be used at all. This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

  • Aaron Ware: You Will Never Be Good Enough

    Aaron Ware: You Will Never Be Good Enough

    WordCamp Providence 2014Speaker: Aaron Ware

    August 6, 2015 — We explore the continued evolution of our talents through school, online research, self exploration, or accidental discoveries. I share useful resources regarding a number of areas such as process, dev and design. Some additional touch-points of the topic include cooperation, collaboration, competition, co-working and playing well with others. A secondary goal is to encourage confidence in attendee’s abilities as they grow and evolve in their career (regardless of what that is). Aspects of the session will have a WordPress slant to them.

  • Chris Edwards: How to Kickstart Your Growth

    Chris Edwards: How to Kickstart Your Growth

    WordCamp Boston 2015Speaker: Chris Edwards

    July 29, 2015 — Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools.

  • Karim Marucchi: Tales of Acquisitive Growth and the Lessons I’ve Learned

    Karim Marucchi: Tales of Acquisitive Growth and the Lessons I’ve Learned

    WordCamp Europe 2015Speaker: Karim Marucchi

    July 9, 2015 — Three stories of the many acquisitions Karim has made over the last two decades. He will share what was learned from those experiences, and the impact the WordPress community has made on how we can all grow together.

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