‘Growth’ Videos

  • Amber Hinds and Tracy Malone: Growth / Marketing Town Hall

    Amber Hinds and Tracy Malone: Growth / Marketing Town Hall

    WordCamp Denver 2016Speakers: Amber Hinds, Tracy Malone

    November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.

  • Konstantin Obenland: The 2016 Plugin Directory

    Konstantin Obenland: The 2016 Plugin Directory

    WordCamp Europe 2016Speaker: Konstantin Obenland

    June 30, 2016 — The Plugin Directory is the backbone of the success of WordPress. It provides tens of thousands of possibilities to expand your WordPress site and add the most unusual features. It has been doing its job for almost ten years without difficulties or major failures. But it’s time for an overhaul. In this session Konstantin explores new features, a shiny new design, and provides a unique look behind the scenes of a brand new Plugin Directory, ready to take on the next decade of WordPress growth.

    Presentation Slides »

  • Panel Discussion: Cultivating happy teams, for better business

    Panel Discussion: Cultivating happy teams, for better business

    WordCamp Europe 2016Speakers: Magne Ilsaas, Brian Krogsgard, Alexander Frison, Matt Johnson, Ilona Filipi

    June 29, 2016 — Meet the leaders of some of the leading WordPress-centric consulting agencies worldwide, as they are interviewed by Brian Krogsgard on what it takes to cultivate a happy team, with discussion topics ranging from remote work, salary, management feedback, and personal growth.

  • John Blackbourn: Moving forward with a mature platform

    John Blackbourn: Moving forward with a mature platform

    WordCamp Europe 2016Speaker: John Blackbourn

    June 29, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

    Presentation Slides »

  • John Blackbourn: Moving Forward with a Mature Platform

    John Blackbourn: Moving Forward with a Mature Platform

    WordCamp Torino 2016Speaker: John Blackbourn

    April 15, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

    Presentation Slides »

  • Luca Sartoni: Growth Methodologies in a Distributed Environment

    Luca Sartoni: Growth Methodologies in a Distributed Environment

    WordCamp Torino 2016Speaker: Luca Sartoni

    April 7, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos.” This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

    Presentation Slides »

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Judi Knight: Starting / Growing your WordPress Meetup Community

    Judi Knight: Starting / Growing your WordPress Meetup Community

    WordCamp US 2015Speaker: Judi Knight

    December 11, 2015 — What are the ingredients needed to create a committed WordPress Community in your city. Learn secrets to choosing topics, getting speakers, creating comraderie and keeping people active and involved. Then ask your questions!

    Presentation Slides »

  • Shayda Torabi: How Giving Back to WordPress Grows My Network

    Shayda Torabi: How Giving Back to WordPress Grows My Network

    WordCamp US 2015Speaker: Shayda Torabi

    December 11, 2015 — Communities—like the one we have in WordPress—don’t just happen overnight. For them to be successful, they take people to show up, contribute back, grow with it and most importantly to incorporate new people into the fold. It is ongoing, it requires attention and it needs people like you and me to speak up. A small fraction of people carry the weight of helping it thrive, but the great thing is that despite all that, we all benefit from the community no matter who contributes. In this talk I will cover some known, and unknown tips and tools for making the community work for you and your business, and also help to put back more into the community than what you take from it.

    Presentation Slides »

  • Petya Raykovska: WordPress is Growing Globally – Are You?

    Petya Raykovska: WordPress is Growing Globally – Are You?

    WordCamp Vienna 2015Speaker: Petya Raykovska

    December 5, 2015 — Increase your audience by writing translation ready plugins and themes WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time.
    Some of the largest portions of non English downloads come from countries where English is not an option at all. For software creators this means that if your product is not localized, it’s not going to be used at all.
    This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

    Presentation Slides »