May 17, 2016 — Nello speech vengono analizzati i principali problemi relativi alla SEO on-site presenti nei siti in WordPress. In particolare si parla di: gestione dei meta title e description, duplicazione dei contenuti, gestione dei tag e delle categorie, utilizzo degli status code http, gestione dell’architettura informativa del sito e del linking interno.
Per ognuna delle tematiche trattate vengono fornite le best practices e i plugins che permettono di risolvere in maniera definitiva i problemi di ottimizzazione e di ottenere un’indicizzazione ottimale.
January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.
In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:
– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project
The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.
If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!
December 20, 2015 — During this panel we openly discuss content structure, content strategy, content discovery, development tips, and end with an audience Q&A. We will help you make sense of all the things you have to consider when setting up or improving your site’s Information Architecture, and share some of the secrets and pro-tips that we have found work well.
June 30, 2015 — Für mittelgroße und größere Webprojekte ist eine solide Planung sehr wichtig. Für kleine Projekte auch. Im Alltagsgeschäft geht dieser Aspekt oft unter, die Zusammenarbeit zwischen Kunde, Designer und Coder verläuft improvisiert bis chaotisch. Irgendwer macht irgendwann ein Strukturdiagramm, der Designer entwirft etwas Hübsches und der Coder schraubt es zusammen. Kurz vor Launch kommt der Kunde mit seinen Inhalten.
Das kann gut gehen. In der Regel führt dieser Ablauf aber zu jeder Menge Missverständnissen und Wiederholungsschleifen. Kunde, Designer und Coder sind gestresst, Kosten laufen auf und die Zeit wird knapp.
In ihrer Präsentation spricht Kirsten darüber, welche Schritte notwendig sind, um mit den Herausforderungen zurechtzukommen, denen wir täglich bei der Planung von Web-Projekten begegnen.
September 15, 2014 — While developing custom themes for clients many of us may tend to overlook how the WordPress architecture can be leveraged to further support our client’s content. We can easily add custom post types, plugins, or custom meta. But how can we create themes that use these resources more efficiently and effectively while lessening the bloat. Doing so can make our themes easier to use for the client and the visitor. Ultimately this can have a positive impact on your clients business. This talk looks at different ways you can use your clients content to develop custom themes tailored to their goals. Using Information architecture to plan out your theme development strategy.
July 11, 2014 — Are you confused on how to structure content beyond posts and pages? Do you want to use custom post types, taxonomies and custom fields but don’t know how to architect this custom content? What will be the custom post types? How can I use taxonomies to sort my custom post types for a unique use case? How many custom post types do I need? Should it be a taxonomy or a custom field? Each project maybe unique and bring different challenges. Preplanning the relationships of custom post types, taxonomies and custom fields using Information Architecture best practices helps to ensures this content is organized effectively by taking the time to conduct analysis and planning, before implementation. This session focus’ only on conducting a strategy session using sticky notes, sketching and card sorting not on coding. No review of plugins or code will be included as you can find this everywhere on the web.
June 19, 2014 — If you are tasked with putting together a WordPress theme for a client organization or business the theme you select is very important. Perhaps your first inclination is to choose a theme that looks great or let your client choose a theme that they are happy with. This practice however can have negative repercussions for your client. This talk discusses how to appropriately choose a theme or build a theme that supports your clients goals. Using information architecture we can better select themes or build new ones.
May 9, 2014 — The lifeblood of any website is its content. This presentation covers how to take new and existing projects, identify what content is the most important, then design and present that information so your client’s site guides visitors in a clean and predetermined path.