‘Information Architecture’ Videos

  • Monique Dubbelman: The Importance Of Information Architecture - Organise Content to Improve User Experience

    Monique Dubbelman: The Importance Of Information Architecture – Organise Content to Improve User Experience

    WordCamp Europe 2017Speaker: Monique Dubbelman

    June 22, 2017 — Monique started working as a graphical designer and engineer somewhere in the 20th century. She discovered the web in the early 90ies and has been online ever since, exploring new possibilities.

    This talk is for anyone who thinks that when building websites, the first and most important goal should be serving the visitor’s needs. Whether you’re a blogger, designer, copywriter, marketeer or developer, understanding the importance of structure in relation to context, content an users is crucial.

    Ask yourself this question: when you’re building a website, do you actually know what you’re building? Has your website project got the right structure fit for the purpose?

    The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so.

    Presentation Slides »

  • Monique Dubbelman: The Importance of Information Architecture - How to Organise Content to Improve User Experience

    Monique Dubbelman: The Importance of Information Architecture – How to Organise Content to Improve User Experience

    WordCamp London 2017Speaker: Monique Dubbelman

    June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

    Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

    This helps you answer user’s four most important questions when they arrive at a website:

    Am I in the right place?
    Do they have what I am looking for?
    Do they have anything better (if this isn’t what I want)?
    What do I do now?
    After this talk you’ve learned what content should be on your website and how you should structure it.

    Presentation Slides »

  • Dana Donato: Etichetta i tuoi contenuti – come progettare un menu efficace

    Dana Donato: Etichetta i tuoi contenuti – come progettare un menu efficace

    WordCamp Torino 2017Speaker: Dana Donato

    April 13, 2017 — Come organizzare il menù di un sito sulla base dei suoi contenuti, dall’architettura delle informazioni alla scelta della tipologia di menù. Un’introduzione alle strategie di mapping – concettuali, tecniche e grafiche – che sono alla base di un sito che raggiunge i propri obiettivi.

    Presentation Slides »

  • Bobby Bryant: WordPress Information Architecture

    Bobby Bryant: WordPress Information Architecture

    WordCamp Louisville 2016Speaker: Bobby Bryant

    February 27, 2017 — One of the most important parts of building a WordPress site from scratch, is brainstorming and building out the various types of data, and how they relate to each other.

    In this talk we will cover:

    Creating Custom Post Types
    Creating Custom Taxonomies
    Using Metadata for CPT’s and taxonomies
    How best to make relationships between these two data types.
    How to build performant queries.
    And lastly we will look at some basic caching techniques that we can employ with Transients and/or Object Cache to make these queries even more performant.

  • Szymon Słowik: Projektowanie i rozwój struktury serwisu z perspektywy SEO i UX

    Szymon Słowik: Projektowanie i rozwój struktury serwisu z perspektywy SEO i UX

    WordCamp Gdynia 2016Speaker: Szymon Słowik

    October 8, 2016 — W ramach prelekcji Szymon przedstawi dobre praktyki w zakresie projektowania architektury informacji stron. W prezentacji skupi się na kwestiach fundamentalnych/teoretycznych, omówi znaczenie architektury informacji, projektowania nawigacji i linkowania wewnętrznego oraz podziału treści na stronie.

    Presentation Slides »

  • Andrea Cardinali: SEO on-site e WordPress: Errori da evitare

    Andrea Cardinali: SEO on-site e WordPress: Errori da evitare

    WordPress Meetup RomagnaSpeaker: Andrea Cardinali

    May 17, 2016 — Nello speech vengono analizzati i principali problemi relativi alla SEO on-site presenti nei siti in WordPress. In particolare si parla di: gestione dei meta title e description, duplicazione dei contenuti, gestione dei tag e delle categorie, utilizzo degli status code http, gestione dell’architettura informativa del sito e del linking interno.
    Per ognuna delle tematiche trattate vengono fornite le best practices e i plugins che permettono di risolvere in maniera definitiva i problemi di ottimizzazione e di ottenere un’indicizzazione ottimale.

    Presentation Slides »

  • Tom Auger: Scoping and Budgeting Projects with Usage Modeling

    Tom Auger: Scoping and Budgeting Projects with Usage Modeling

    WordCamp Toronto 2015Speaker: Tom Auger

    January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.

    In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:

    – put the end-user first
    – prioritize features
    – scope out functionality you thought was important (but isn’t)
    – determine an appropriate budget for the project

    The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.

    If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!

  • Panel Discussion: Information Architecture

    Panel Discussion: Information Architecture

    WordCamp NYC 2015Speakers: Taylor McCaslin, Matt Johnson, Becky Davis, Marguerite Halley

    December 20, 2015 — During this panel we openly discuss content structure, content strategy, content discovery, development tips, and end with an audience Q&A. We will help you make sense of all the things you have to consider when setting up or improving your site’s Information Architecture, and share some of the secrets and pro-tips that we have found work well.

  • Kirsten Schelper: Buzzword Information Architecture

    Kirsten Schelper: Buzzword Information Architecture

    WordCamp Cologne 2015Speaker: Kirsten Schelper

    June 30, 2015 — Für mittelgroße und größere Webprojekte ist eine solide Planung sehr wichtig. Für kleine Projekte auch. Im Alltagsgeschäft geht dieser Aspekt oft unter, die Zusammenarbeit zwischen Kunde, Designer und Coder verläuft improvisiert bis chaotisch. Irgendwer macht irgendwann ein Strukturdiagramm, der Designer entwirft etwas Hübsches und der Coder schraubt es zusammen. Kurz vor Launch kommt der Kunde mit seinen Inhalten.

    Das kann gut gehen. In der Regel führt dieser Ablauf aber zu jeder Menge Missverständnissen und Wiederholungsschleifen. Kunde, Designer und Coder sind gestresst, Kosten laufen auf und die Zeit wird knapp.

    In ihrer Präsentation spricht Kirsten darüber, welche Schritte notwendig sind, um mit den Herausforderungen zurechtzukommen, denen wir täglich bei der Planung von Web-Projekten begegnen.

    Presentation Slides »

  • Steven Slack: Information Architecture has Everything to do with your Custom Theme

    Steven Slack: Information Architecture has Everything to do with your Custom Theme

    WordCamp Asheville 2014Speaker: Steven Slack

    September 15, 2014 — While developing custom themes for clients many of us may tend to overlook how the WordPress architecture can be leveraged to further support our client’s content. We can easily add custom post types, plugins, or custom meta. But how can we create themes that use these resources more efficiently and effectively while lessening the bloat. Doing so can make our themes easier to use for the client and the visitor. Ultimately this can have a positive impact on your clients business. This talk looks at different ways you can use your clients content to develop custom themes tailored to their goals. Using Information architecture to plan out your theme development strategy.

    Presentation Slides »