May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?
That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.
In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.
May 13, 2017 — Social Networks are increasingly pay to play. It’s easy for big brands to navigate the system what about the more nimble players? We’ve got your back. This session examines the art and science behind marketing campaigns–from the basics of growth hacking to ins-and-outs of paid content marketing.
April 3, 2017 — Bridgett Willard is the Marketing Manager at WordImpress. She started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing.
She is the co-host of WPblab and co-organizer of Women Who WP meetup.
She is a member of the Marketing Team and we talk about the Four Horseman of WordPress Marketing.
March 15, 2017 — Online, everything’s a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them.
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content.
3. Understand content’s role in online competition.
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings.
5. Know what usability issues you should be testing to make using your site effortless for visitors.
March 3, 2017 — This episode we take a quick look at Marketing and Accessibility.
Marketing has made a call to action asking that WordPress Meetups record quick video testimonials. A “testimonial” category has been added to the WordPress TV Video Submission page.
Accessibility (and other Teams) are making plans and taking suggestions for topics to be discussed at the Contributor Day at WordCamp Europe.
February 9, 2017 — We will discuss a digital marketing strategy for business as it relates to on and off page SEO, content marketing, and conversion optimization. We will review how to plan, implement and analyze your strategic initiatives.
February 7, 2017 — Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
February 7, 2017 — From there to here, from here to there, funny things are everywhere… Sit back and relax for story time as we learn lessons on the web from Dr. Seuss. Every website is different and every visitor to your site is different although they are the same in some ways too. We will take Dr. Seuss’s parables and apply them to the world of the web and how to effectively reach your audience and ensure your website is an effective and enjoyable experience.
February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will share a list of tools and plugins for WordPress users to make the process simple.