‘marketing’ Videos

  • Vladas Sapranavičius: WordPress įrankiai interneto rinkodaroje

    Vladas Sapranavičius: WordPress įrankiai interneto rinkodaroje

    WordCamp Lithuania 2015Speaker: Vladas Sapranavičiu

    September 26, 2016 — 15 metų patirtį interneto rinkodaroje turintis Vladas Sapranavičius konsultuoja Lietuvos ir užsienio įmones, dėsto universitete bei rengia seminarus ir konferenciją – tai tikrų tikriausias autoritetas el. rinkodaros srityje. WordCamp Lietuva konferencijoje Vladas pasidalino žiniomis apie WordPress įrankius interneto rinkodaroje – tai privalomas pranešimas visiems, dirbantiems ir besidomintiems šia sritimi.

  • Natasha Martin: Marketing for WordPress

    Natasha Martin: Marketing for WordPress

    WordCamp Oklahoma City 2016Speaker: Natasha Martin

    August 26, 2016 — We don’t just create user personas when planning out web projects anymore. Companies are now striving for a 360 degree view of their customers and how they interact with their services, whether it be through a public website, customer service portal, mobile app, contact form or other touch point.

    Learn how you can help your clients or colleagues create customer journeys that map out the full experience of a customer’s interactions across multiple channels and build out some of those interactions through plugins and custom landing pages in WordPress that integrate with other marketing platforms like Mailchimp, social media and Google analytics.

    We’ll cover conceptual information and get a little technical on the implementation, but this is a presentation designed for all levels of experience with WordPress and other content management systems.

    Presentation Slides »

  • Joan VanOrman: 5 Steps to an Actionable Marketing Plan

    Joan VanOrman: 5 Steps to an Actionable Marketing Plan

    WordCamp Asheville 2016Speaker: Joan VanOrman

    July 28, 2016 — FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I’ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are “reluctant marketers.” This approach presents marketing tools in 5 easy, fun, and actionable steps.

    Take aways:

    – Learn a fun, effective and actionable marketing approach.
    – Discover creative marketing and public relations tools to consider for your business.
    – How to conduct a quick and effective audit on your current marketing program.

    Presentation Slides »

  • Lydia Roberts: Email Marketing in a Flash

    Lydia Roberts: Email Marketing in a Flash

    WordCamp Asheville 2016Speaker: Lydia Roberts

    July 22, 2016 — You might have a newsletter signup box sitting on your website, or maybe just a nagging feeling that you should send out a newsletter to your customers — but you’re afraid your efforts might be wasted. Learn some quick tips about email marketing and get the confidence to push Send! I’ll talk about what makes email marketing an amazing tool for business, and you’ll get tips for structuring your email marketing program to be useful for your customers instead of “just another newsletter” cluttering their inbox.

    Take aways:

    – Why email is relevant to you and your customers.
    – How to best take advantage of email.
    – Tips for improving your email list, layout, and sending habits.

    Presentation Slides »

  • Mari Orpana: WordPress markkinoinnin mahdollistajana

    Mari Orpana: WordPress markkinoinnin mahdollistajana

    WordCamp Finland 2016Speaker: Mari Orpana

    May 12, 2016 — Kuinka voimme hyödyntää WordPressiä asiakkaan markkinoinnin ratkaisuissa mahdollisimman monipuolisesti sekä kuinka WordPress auttaa ja helpottaa markkinoinnin tekemistä.

    Presentation Slides »

  • Vladimír Rejholec: Ako tvoriť internetový obsah

    Vladimír Rejholec: Ako tvoriť internetový obsah

    WordCamp Bratislava 2016Speaker: Vladimír Rejholec

    May 12, 2016 — Ako tvoriť obsah pre webový projekt, od analýzy kľúčových slov, cez formátovanie textu a paragrafov, nadpisov, interného a externého odkazovania, nofollow/dofollow odkazov, až po obrázky, videá, buttony a call-to-action prvky na webe. Spomeniem veci, ktoré možno viete, ale neviete, že sú dôležité, spomeniem veci, ktoré možno nepoznáte a môžu sa vám pri tvorbe vlastného obsahu hodiť a môžu hrať dôležitú úlohu pri boji s konkurenciou. Budem hovoriť z pohľadu človeka, ktorý vlastní stovku webov a živí ho affiliate marketing.

  • Syed Balkhi: How to Grow Your Email List Six Digits and Beyond

    Syed Balkhi: How to Grow Your Email List Six Digits and Beyond

    WordCamp Miami 2016Speaker: Syed Balkhi

    April 21, 2016 — All smart marketers know that building an email list is crucial for growing your business. In this presentation, Syed Balkhi, renowned online marketing expert, shares his top tips on how to grow your email list.

  • Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    WordCamp Nuremberg 2016

    April 21, 2016 — Effizienz im Web mit WordPress: Wie Nicht-IT-Ler und Nicht-Redakteure mit schmalem Geldbeutel mittels WordPress effizient Content-Marketing und eCommerce betreiben können. Hierzu möchte uns Jochen die Einsatzmöglichkeiten von WordPress als CMS, Blog und Shop aufzeigen.

  • Chris Lema: Product Marketing Tips for Commercial Plugins

    Chris Lema: Product Marketing Tips for Commercial Plugins

    WordCamp Miami 2016Speaker: Chris Lema

    April 20, 2016 — Come hear five lessons on product marketing – specifically suggested and applied by the commercial plugin companies I’ve advised over the years.

    Presentation Slides »

  • Chris Lema: Accelerating Sales - Why We All Suck at Marketing And What We Can Do To Get Better

    Chris Lema: Accelerating Sales – Why We All Suck at Marketing And What We Can Do To Get Better

    WordCamp Paris 2016Speaker: Chris Lema

    April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.

    Presentation Slides »