March 15, 2017 — Online, everything’s a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them.
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content.
3. Understand content’s role in online competition.
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings.
5. Know what usability issues you should be testing to make using your site effortless for visitors.
March 3, 2017 — This episode we take a quick look at Marketing and Accessibility.
Marketing has made a call to action asking that WordPress Meetups record quick video testimonials. A “testimonial” category has been added to the WordPress TV Video Submission page.
Accessibility (and other Teams) are making plans and taking suggestions for topics to be discussed at the Contributor Day at WordCamp Europe.
February 9, 2017 — We will discuss a digital marketing strategy for business as it relates to on and off page SEO, content marketing, and conversion optimization. We will review how to plan, implement and analyze your strategic initiatives.
February 7, 2017 — Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
February 7, 2017 — From there to here, from here to there, funny things are everywhere… Sit back and relax for story time as we learn lessons on the web from Dr. Seuss. Every website is different and every visitor to your site is different although they are the same in some ways too. We will take Dr. Seuss’s parables and apply them to the world of the web and how to effectively reach your audience and ensure your website is an effective and enjoyable experience.
February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will share a list of tools and plugins for WordPress users to make the process simple.
January 22, 2017 — Με ποια κανάλια και ενέργειες προωθούμε καλύτερα WordPress themes; Πώς μπορούμε να τα χρεώνουμε; Πώς μπορούμε να βγάλουμε χρήματα όταν εκδίδουμε περιεχόμενο ως WordPress publisher, τι πρέπει να πουλάμε και σε ποιόν;
January 18, 2017 — Just what is a Digital Strategy and is it that much different from traditional marketing efforts? Is there «one-size-fits-all» solution for it and what are some key things you need to look for when creating it? In her talk «Digital Strategy 101», Ivana will explain all the important elements of creating and implementing digital marketing strategy and share with you why it’s important for every business or brand to have one.