May 26, 2014 — SEO helps your WordPress website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with creating websites will discover what really works for online visitors.
February 15, 2014 — Learn best practices and see practical examples for using email marketing services and e-commerce closely with WordPress.
December 4, 2013 — This session reviews how to create a marketing strategy that brings in leads, including: Where to start and how to evaluate marketing options (email, PR, social media, SEO and more), Messaging and content, How the web site fits in, Creating a practical plan, and Measuring results across your program.
September 18, 2013 — When you’re running a small business — and strapped with limits in time, money and human resources — your marketing success often hinges on your ability to get more utility out of fewer assets than your big business competitors. This presentation shows you how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.
June 17, 2013 — In this presentation you will learn how to utilize the power of WordPress and/or multisite to change how you think about marketing online. Complete with a case study from the automotive retail industry, where the process has been in dire need of change. This talk is for all levels of WordPress users and developers and will get your wheels turning as to the endless possibilities.
June 4, 2013 — We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.
April 25, 2013 — This presentation will show you how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.
February 21, 2013 — An Introduction to Making Money With a Blog is aimed at an audience that’s curious about how to start bringing revenue with a blog. Topics covered are: Prerequisites to things to think about as you plan to make money, A quick overview of some considerations that will help guide your monetization strategy, Options for income and a look at the pluses and challenges of each one ( advertising, sponsorship, affiliate programs, membership sites, and product sales), A quick look at email lists and how to effectively tie one into a blog revenue stream, Where to go, What to read, and Who to follow to learn more about making money with a blog.
February 19, 2013 — This presentation provides practical tips for your site! Some of the topics discussed: Usability, Content Marketing Strategy, Transparency, Performance and Monetization.
August 19, 2012