October 2, 2015 — Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.
You Need Email Marketing! Warren’s talk will cover:
– Selecting an email provider.
– Quick start guide to setting up your account and creating your first list.
– Creating your email template.
– Integrating your list with your site (collecting subscribers).
– Communicating with your list.
– Measuring, monitoring and improving your engagement.
– Case studies – what works and what doesn’t.
– Taking it further – segmentation and funnels.
October 2, 2015 — Advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate’s talk will centre around Tropical North Queensland‘s advocacy strategy and the role of their new WordPress blog in their marketing endeavours.
Kate’s talk will cover the following topics:
The evolution of tourism marketing: From a controlled industry with a few small players to a more open, interactive and consumer driven market.
How things we all take for granted now-days such as mobile devices & access to free WiFi change our expectations and interaction with the tourism industry because millions of people can share their experiences online. This sharing (or advocacy) is at the core of TTNQ’s marketing strategy.
How Kate and her team use their WordPress blog as a platform to build a profile of their advocates and point consumers from their social media channels and tell a deeper story about the FNQ destination.
October 1, 2015 — Přednáška Filipa Dřímalky na téma WordPress jako ideální nástroj pro chytré marketéry.
September 29, 2015 — Taking a line from Alec Baldwin in Glengarry Glen Ross, the 1992 film depicting the struggles of real estate salesmen, Adam articulates the benefits of having an established sales process for your web agency. He’ll walk through the different activities involved with each stage of the sales process and show how to effectively engage your prospective buyers. Whether you’re a part of sales team at a large web agency, a one-person sales team at a small agency, or a freelancer trying to increase your close rate, this talk will be beneficial for you.
September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:
1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging
September 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress consultant can become a better marketer, more professional, more profitable.
It will be the natural evolution of my last year’s presentation about elements of growth. The presentation targets all the WordPress Freelance who are in the professional market.
September 12, 2015 — Entre le marketing, les relations publiques, et le support client, la gestion de communauté demande un certain doigté et une certaine approche afin d’être profitable (que ce soit financièrement, stratégiquement, ou juste humainement). Au cours de cette présentation, je vous apprendrais à définir une stratégie de gestion de communauté, à créer un calendrier de publication, et comment optimiser votre présence sur les réseaux sociaux.
September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…
August 20, 2015 — This presentation converges marketing and design as it explains various goals of websites, a typical conversion path, what could cause error in that conversion path, and a few tools which can help collect data (which is ultimately how you show improvement.)
July 26, 2015 — WordPress Meetup Potsdam 06/2015