July 4, 2015 — Automated marketing is a key tool in managing shopping-cart abandonment. This talk steps you though developing and deploying automated drip and nurture campaigns.
June 7, 2015 — Marketing yourself or your business can be really scary when you’re an introvert who is more comfortable in front of a computer than in front of real people.
There are a lot of introverted folks in the WordPress community looking for freelance jobs, employment, or quality contractors to hire, yet many of us feel scared, directionless, isolated, overwhelmed, and hungry for work.
I share my experience growing from a timid one-person freelance shop to a more confident team of nine great people, including practical tactics for in-person networking, working with freelancers, finding the right fit, and community participation.
May 27, 2015 — Session im BarCamp-Slot beim WordCamp Hamburg 2014 über die Nutzung von WordPress
May 16, 2015 — Get a an overview of marketing ideas that can enhance your WordPress site. I am going to discuss the role of content, plugins and calls to action that can help create greater results. The session will also briefly touch on funnels, SEO, social and signups. Time will allow for questions and dialog between attendees.
May 2, 2015 — There are many factors that go into the rates you charge (and it is not all about rates either). In this session you will understand how to position yourself and your company in a different way that allows you to go beyond the average.
March 30, 2015 — This session teaches you how to take a simple WordPress website and build a profitable location independent online business. It teaches you how to get traffic, what products and services to create, how to market them and how to scale. It teach you how I’ve used these strategies to build a business that supported our family’s move from Wisconsin to Maui!
January 25, 2015 — Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
October 8, 2014 — This talk is about how advertising is not the only way to monetize and you need to focus on different “layers” of income streams. By focusing on growing the readership, One Page Love has allowed Rob to quit web development work and now focus on his passion project full time.