‘marketing’ Videos

  • Mari Orpana: WordPress markkinoinnin mahdollistajana

    Mari Orpana: WordPress markkinoinnin mahdollistajana

    WordCamp Finland 2016Speaker: Mari Orpana

    May 12, 2016 — Kuinka voimme hyödyntää WordPressiä asiakkaan markkinoinnin ratkaisuissa mahdollisimman monipuolisesti sekä kuinka WordPress auttaa ja helpottaa markkinoinnin tekemistä.

    Presentation Slides »

  • Vladimír Rejholec: Ako tvoriť internetový obsah

    Vladimír Rejholec: Ako tvoriť internetový obsah

    WordCamp Bratislava 2016Speaker: Vladimír Rejholec

    May 12, 2016 — Ako tvoriť obsah pre webový projekt, od analýzy kľúčových slov, cez formátovanie textu a paragrafov, nadpisov, interného a externého odkazovania, nofollow/dofollow odkazov, až po obrázky, videá, buttony a call-to-action prvky na webe. Spomeniem veci, ktoré možno viete, ale neviete, že sú dôležité, spomeniem veci, ktoré možno nepoznáte a môžu sa vám pri tvorbe vlastného obsahu hodiť a môžu hrať dôležitú úlohu pri boji s konkurenciou. Budem hovoriť z pohľadu človeka, ktorý vlastní stovku webov a živí ho affiliate marketing.

  • Syed Balkhi: How to Grow Your Email List Six Digits and Beyond

    Syed Balkhi: How to Grow Your Email List Six Digits and Beyond

    WordCamp Miami 2016Speaker: Syed Balkhi

    April 21, 2016 — All smart marketers know that building an email list is crucial for growing your business. In this presentation, Syed Balkhi, renowned online marketing expert, shares his top tips on how to grow your email list.

  • Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    WordCamp Nuremberg 2016

    April 21, 2016 — Effizienz im Web mit WordPress: Wie Nicht-IT-Ler und Nicht-Redakteure mit schmalem Geldbeutel mittels WordPress effizient Content-Marketing und eCommerce betreiben können. Hierzu möchte uns Jochen die Einsatzmöglichkeiten von WordPress als CMS, Blog und Shop aufzeigen.

  • Chris Lema: Product Marketing Tips for Commercial Plugins

    Chris Lema: Product Marketing Tips for Commercial Plugins

    WordCamp Miami 2016Speaker: Chris Lema

    April 20, 2016 — Come hear five lessons on product marketing – specifically suggested and applied by the commercial plugin companies I’ve advised over the years.

    Presentation Slides »

  • Chris Lema: Accelerating Sales - Why We All Suck at Marketing And What We Can Do To Get Better

    Chris Lema: Accelerating Sales – Why We All Suck at Marketing And What We Can Do To Get Better

    WordCamp Paris 2016Speaker: Chris Lema

    April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.

    Presentation Slides »

  • Tom Tortorici: Smart Writing for Business Websites

    Tom Tortorici: Smart Writing for Business Websites

    WordCamp Atlanta 2016Speaker: Tom Tortorici

    April 6, 2016 — The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it’s done right — or push them away if it’s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client’s) site.

    Not a writer? Get helpful tips for working with copywriters.

    Presentation Slides »

  • Marcela Ospina: Integrating Behavioural Principles into Effective Design

    Marcela Ospina: Integrating Behavioural Principles into Effective Design

    WordCamp Cape Town 2015Speaker: Marcela Ospina

    February 15, 2016 — A talk on how Anthropology and other human sciences can be applied to identifying customer journeys and improving customer experience as a whole. Marcela will focus on behavioural principles and how these are applied to marketing and user research projects.

  • Kenji Horie: 「Marketing×WordPress」で営業せずに仕事をあつめる

    Kenji Horie: 「Marketing×WordPress」で営業せずに仕事をあつめる

    WordCamp Tokyo 2015Speaker: Kenji Horie

    January 22, 2016 — “愛知県一宮でのぼりや横断幕などの製造をしています。
    ドメインもWEBサイトも無い中から、個人ブログの立ち上げからコーポレートサイトとブログサイトを立ち上げて、新規事業としてのオリジナルグッズ製造を拡大しています。

    WEBでの営業活動が難しい下請け製造企業が、ブログを会社のポートフォリオサイトにして仕事が集まるサイトとして活用していく方法を公開したいとおもいます。
    また中小企業が直面するWEB上のいろいろな問題や障害をWordPressを使ってどう守るのかも紹介します。”

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

Follow

Get every new post delivered to your Inbox.

Join 20,691 other followers