December 16, 2016 — Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages! This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
November 9, 2016 — Clients come to me with websites that “A Friend” set up for me.. and it doesn’t work. Of course it can be pretty because it’s WordPress but HOW can we make it work?
November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.
November 8, 2016 — Most small businesses are told they need to be on social media, or they need to blog, or they need to have a website but often they don’t know how to tie all the pieces together. This session provides an inbound marketing-based strategy and a plan for how to bring all the pieces together.
October 28, 2016 — Finally figure out what metrics you should measure based on your specific goals, learn how to properly track specific visitor actions throughout your WordPress website as well as automatically keep count of each successful important website actions as Google Goals within Google Analytics, and then use these data points to guide the direction of the overall layout and content to create your very own data-driven WordPress website.
October 27, 2016 — A “listicle” style presentation on the best practices for traffic generation. Current plan is to cover: Frequent updates, Interesting titles, Tagging/Categorization to maximize the resources of the WordPress.com Reader, Commenting/Personal Branding, and using Publicize/Social Media/Personal Network.
October 6, 2016 — The digital and mobile spaces are where your marketing needs to go today. So what can you do even if you don’t have a marketing person/team? It all starts with your website.
Highly experienced in marketing in all areas and having built three websites using just basic frontend knowledge, Nicole will share how you can DIY basic digital marketing to help your business/brand.
September 26, 2016 — 15 metų patirtį interneto rinkodaroje turintis Vladas Sapranavičius konsultuoja Lietuvos ir užsienio įmones, dėsto universitete bei rengia seminarus ir konferenciją – tai tikrų tikriausias autoritetas el. rinkodaros srityje. WordCamp Lietuva konferencijoje Vladas pasidalino žiniomis apie WordPress įrankius interneto rinkodaroje – tai privalomas pranešimas visiems, dirbantiems ir besidomintiems šia sritimi.
August 26, 2016 — We don’t just create user personas when planning out web projects anymore. Companies are now striving for a 360 degree view of their customers and how they interact with their services, whether it be through a public website, customer service portal, mobile app, contact form or other touch point.
Learn how you can help your clients or colleagues create customer journeys that map out the full experience of a customer’s interactions across multiple channels and build out some of those interactions through plugins and custom landing pages in WordPress that integrate with other marketing platforms like Mailchimp, social media and Google analytics.
We’ll cover conceptual information and get a little technical on the implementation, but this is a presentation designed for all levels of experience with WordPress and other content management systems.