February 7, 2017 — Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
February 7, 2017 — From there to here, from here to there, funny things are everywhere… Sit back and relax for story time as we learn lessons on the web from Dr. Seuss. Every website is different and every visitor to your site is different although they are the same in some ways too. We will take Dr. Seuss’s parables and apply them to the world of the web and how to effectively reach your audience and ensure your website is an effective and enjoyable experience.
February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will share a list of tools and plugins for WordPress users to make the process simple.
January 22, 2017 — Με ποια κανάλια και ενέργειες προωθούμε καλύτερα WordPress themes; Πώς μπορούμε να τα χρεώνουμε; Πώς μπορούμε να βγάλουμε χρήματα όταν εκδίδουμε περιεχόμενο ως WordPress publisher, τι πρέπει να πουλάμε και σε ποιόν;
January 18, 2017 — Just what is a Digital Strategy and is it that much different from traditional marketing efforts? Is there «one-size-fits-all» solution for it and what are some key things you need to look for when creating it? In her talk «Digital Strategy 101», Ivana will explain all the important elements of creating and implementing digital marketing strategy and share with you why it’s important for every business or brand to have one.
December 28, 2016 — Why innovation is important for business and marketing?
It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to penetrate an existing market.
If you can’t be first in a category, set up a new category you can be first in.
Story of ManageWP and other products that created their own markets.
December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 16, 2016 — Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages! This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!