October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
October 8, 2014 — This talk is about how advertising is not the only way to monetize and you need to focus on different “layers” of income streams. By focusing on growing the readership, One Page Love has allowed Rob to quit web development work and now focus on his passion project full time.
August 21, 2014 — So you’ve learned WordPress and are ready to make it a business. You’ll quickly find that you’ll need to get some systems put in place to make that happen. From CRMs to IDEs, we’ll got through a brief overview of the pieces needed to make it all work.
August 21, 2014 — It can be difficult standing out within the crowded online world. How do you gain exposure and accomplish your online goals? What is the best way to attract attention and new viewers to your web site? Join a panel that covers a wide spectrum of different background to help provide ideas on how to attract the attention of media, the social media sphere, online readers and customers in discussing how to make your site standout.
August 3, 2014 — This session discuss’ the process of successfully transitioning from selling WordPress services to digital products.
July 31, 2014 — WordPress-Webdesign und -Programmierung bieten viele. Warum soll sich der Kunde gerade für dich entscheiden? Und wie finden überhaupt die richtigen Kunden zu dir? Kunden, die wissen, dass du dein Geld wert bist und mit denen es dir auch – wichtig, wichtig – Spaß macht zusammenzuarbeiten.
May 26, 2014 — SEO helps your WordPress website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with creating websites will discover what really works for online visitors.
February 15, 2014 — Learn best practices and see practical examples for using email marketing services and e-commerce closely with WordPress.
December 4, 2013 — This session reviews how to create a marketing strategy that brings in leads, including: Where to start and how to evaluate marketing options (email, PR, social media, SEO and more), Messaging and content, How the web site fits in, Creating a practical plan, and Measuring results across your program.