January 22, 2017 — Με ποια κανάλια και ενέργειες προωθούμε καλύτερα WordPress themes; Πώς μπορούμε να τα χρεώνουμε; Πώς μπορούμε να βγάλουμε χρήματα όταν εκδίδουμε περιεχόμενο ως WordPress publisher, τι πρέπει να πουλάμε και σε ποιόν;
January 18, 2017 — Just what is a Digital Strategy and is it that much different from traditional marketing efforts? Is there «one-size-fits-all» solution for it and what are some key things you need to look for when creating it? In her talk «Digital Strategy 101», Ivana will explain all the important elements of creating and implementing digital marketing strategy and share with you why it’s important for every business or brand to have one.
December 28, 2016 — Why innovation is important for business and marketing?
It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to penetrate an existing market.
If you can’t be first in a category, set up a new category you can be first in.
Story of ManageWP and other products that created their own markets.
December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 16, 2016 — Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages! This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
November 9, 2016 — Clients come to me with websites that “A Friend” set up for me.. and it doesn’t work. Of course it can be pretty because it’s WordPress but HOW can we make it work?
November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.
November 8, 2016 — Most small businesses are told they need to be on social media, or they need to blog, or they need to have a website but often they don’t know how to tie all the pieces together. This session provides an inbound marketing-based strategy and a plan for how to bring all the pieces together.