‘Plugin Business’ Videos

  • Ross Johnson: From Service to Product - How I Broke Out of Client Work and Started a Successful Plugin Business

    Ross Johnson: From Service to Product – How I Broke Out of Client Work and Started a Successful Plugin Business

    WordCamp Northeast Ohio 2016Speaker: Ross Johnson

    June 20, 2016 — In the ten years of running a design agency I’ve run into countless freelancers, consultants and business owners that dream of breaking free from the pains of client work by selling a product.

    Two years ago I started a successful plugin business and learned what it takes to break from the service mindset and produce a product that you can sell and scale.

    In this presentation I discuss how to come up with a viable product, finding the time or resources to build it, marketing the product and what challenges you can expect to face.

  • Thomas Maier: Erfahrungen aus 2 Jahren Plugin-Support

    Thomas Maier: Erfahrungen aus 2 Jahren Plugin-Support

    WordCamp Nuremberg 2016Speaker: Thomas Maier

    April 21, 2016 — Thomas möchte uns in seiner Session einen Überblick über den Support seines Plugins Advanced Ads und den dazugehörigen Premium-Erweiterungen geben. Dabei räumt er mit einigen falschen Annahmen auf, die er zu Beginn hatte und die sich als unsinnig herausstellten, zeigt aber auch, welche Herausforderungen sich aus der Situation eines Freemium-Modells über wordpress.org ergeben. Er stellt uns sein aktuelles Setup vor und wie er dazu gekommen ist, d.h. welches Helpdesk er nutzt und welche Features für die Auswahl wichtig waren. Zu guter Letzt möchte er uns Strategien aufzeigen, die ihm helfen, selbst die kostenfreie Version seines Plugins mit 100% Support anzubieten und dabei trotzdem noch ruhig schlafen zu können.

  • James Laws: The Cost and Challenges of Selling a WordPress Product

    James Laws: The Cost and Challenges of Selling a WordPress Product

    WordCamp Miami 2016Speaker: James Laws

    April 17, 2016 — The WordPress ecosystem is maturing every day as new businesses and products enter the market. There are many models that a business can adopt in this diverse market but there are also many challenges that need to be addressed if one wants to not only survive, but thrive.
    This talk takes a “been there, tried that” look at the various business models that have been used when selling WordPress products, challenges that need to be considered, and some tried and tested solutions that have worked extremely well for us.

    Presentation Slides »

  • Vova Feldman: Side Project to WordPress Plugin Business

    Vova Feldman: Side Project to WordPress Plugin Business

    WordPress Meetup NYCSpeaker: Vova Feldman

    October 11, 2015 — Many of the most popular WordPress commercial plugins started as side-projects. What makes those plugins different than the other 34,000 plugins in the repo?

    During this presentation, Vova Feldman will share his journey as a plugin developer. What started as a side-project in late 2010, turned into a successful lifestyle business with a team of five members. He’ll cover his entire four-year experience, how he got into WordPress and the things he learned about commercial plugins economics. He’ll also share about the thin line between keeping your users happy and making money. And will explain why freemium plugins are great for the WordPress economy.

  • Panel Discussion: The Business of Plugins
  • Arjun Singh Thakuri: How to start a WordPress Theme/Plugin Business

    Arjun Singh Thakuri: How to start a WordPress Theme/Plugin Business

    WordCamp Nepal 2014Speaker: Arjun Singh Thakuri

    March 17, 2015 — Arjun Singh Thakuri discusses how to start a WordPress Theme/Plugin Business. How to take an idea, do an assessment and progress to a finished product.

  • Jonathan Buttigieg : Pourquoi vous devriez vendre un plugin/thème premium

    Jonathan Buttigieg : Pourquoi vous devriez vendre un plugin/thème premium

    WordCamp Paris 2015Speaker: Jonathan Buttigieg

    March 1, 2015 — WordPress est le CMS le plus utilisé au monde. Il possède un marché très large allant du grand public aux professionnels. Malgré cela, il existe peu de développeurs/agences en France qui proposent un service de thèmes ou plugins premium.
    Qui n’a jamais rêvé d’être autonome et de vivre de sa propre idée ? Oubliez les contraintes imposées en agence et allez au bout de vos idées personnelles sans aucun frein à la créativité. Lancez-vous !

  • Sam Hotchkiss: Free Plugins

    Sam Hotchkiss: Free Plugins

    WordCamp Maui 2015Speaker: Sam Hotchkiss

    February 26, 2015 — Sam Hotchkiss interview with Chris Lema about free plugins.

  • Vladimir Prelovac: Getting Into Plugins

    Vladimir Prelovac: Getting Into Plugins

    WordCamp Maui 2015Speaker: Vladimir Prelovac

    February 26, 2015 — Vladimir Prelovac and Chris Lema talk about getting into plugins.

  • Kevin Stover: The Candid Developer. Developing and Maintaining A Successful Plugin… Is Scary

    Kevin Stover: The Candid Developer. Developing and Maintaining A Successful Plugin… Is Scary

    WordCamp Manchester 2014Speaker: Kevin Stover

    August 29, 2014 — We’ve all heard the same talks: a very calm, hip developer talks about working on or releasing some cool project. They’re bold, confident, and appear to have everything under control. If you’re like me, you don’t feel that way at all. You’re terrified of letting anyone else see what you’re working on. You assume that everyone is smarter than you, and that you have no business trying to start a business. Let’s strip away the false pretenses and talk frank about how we really feel. Releasing a plugin to the public can be a very scary prospect. Charging people for the privilege of using your code is even scarier. When do you release? How often do you update? Will you make any money? If your plugin is open source, how do you get people to commit to your project?

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