‘Plugin Development’ Videos

  • Andy Fragen: Develop and Deploy Outside the Repo

    Andy Fragen: Develop and Deploy Outside the Repo

    WordCamp Phoenix 2016Speaker: Andy Fragen

    October 27, 2016 — Some plugin or theme projects won’t ever be in the official Plugin or Theme Directories. Still, it would be great to be able to send client’s updates. Wouldn’t it? We’ll talk about little about development but mostly about direct deployment from your git host.

    Presentation Slides »

  • Jeremy Scott: Making Custom Plugins Is Easy, and Why You Should Already Be Doing It
  • Константин Ковшенин: Пожиратели памяти в WordPress

    Константин Ковшенин: Пожиратели памяти в WordPress

    WordCamp Moscow 2016Speaker: Konstantin Kovshenin

    October 8, 2016 — В своем докладе Константин расскажет какую роль оперативная память играет в производительности и стабильности сайтов на WordPress, какими инструментами следует пользоваться для анализа потребления памяти, как бороться с прожорливыми темами и плагинами, и как разработчикам держать потребление памяти в своих проектах под контролем.

    Presentation Slides »

  • Shilpa Shah: Struggling To Promote Your Theme/Plugin? Don’t!

    Shilpa Shah: Struggling To Promote Your Theme/Plugin? Don’t!

    WordCamp Singapore 2016Speaker: Shilpa Shah

    October 5, 2016 — Simple but effective strategies to promote your WordPress themes / plugins – based on our experiences through success and failure.

  • Thomas Maier: QandA Plugin Development as a Business

    Thomas Maier: QandA Plugin Development as a Business

    WordCamp Frankfurt 2016Speaker: Thomas Maier

    September 14, 2016 — Ich bestreite seit 2 Jahren meinen Lebensunterhalt mit dem Verkauf des Advanced Ads Plugins. Auf meiner Session beim WordCamp in Nürnberg zum Thema Support gab es viele Rückfragen zum Verkauf von Plugins als Business, daher möchte ich in dieser Session neuen und potentiellen Plugin-Entwicklern die Möglichkeit bieten, Fragen zu diesem Thema loszuwerden oder zu diskutieren.
    Ich werde keine Inhalte präsentieren, sondern mich ganz euren Fragen widmen.
    Als Anregungen: lohnt sich Plugin-Entwicklung? Was soll ich entwickeln? Marketing, Freemium, Bezahl-Modelle, Bezahlanbieter, eigener Shop oder Codecanyon …

  • Maciej Swoboda: Working with an enterprise client – a case study of creating a WooCommerce plugin for 4 markets

    Maciej Swoboda: Working with an enterprise client – a case study of creating a WooCommerce plugin for 4 markets

    WordCamp Frankfurt 2016Speaker: Maciej Swoboda

    September 8, 2016 — In the next 10 years one of the main challenges for WordPress Agencies will be to learn how to work with enterprise clients (Sara Rosso, WordCamp Warsaw 2014). We have a chance to work for one – a rising star in global e-commerce market InPost – and would like to share our story of how to manage a project and client of this size.
    InPost – a rising star of the e-commerce industry

    I would like to begin by telling a few words about the client and his business. InPost is a Polish Post contender and a very innovative company that let’s e-shops to send products via parcel lockers. InPost is expanding very rapidly around the world and is winning more and more clients. [You might not be familiar with the service yet, so I am giving you the link: http://www.easypack24.eu/%5D

    How to start to start working with an enterprise client and analyze his needs

    I would like to show how it is to begin the work even before the actual work – I would like to begin with explaining how to win the client and prepare a great offer for the client. Then I would like to proceed with showing how to talk to the client and analyze his needs based on the brief we got.

    The need

    Then I will show the actual need of the client (developing a WooCommerce shipping plugin), our approach to the need and how to start working on a project intended for 4 different markets on 3 continents and with a slightly different feature sets.

    Organizing the team, development environment and tests

    I will show how we built and managed a team for the project, how we setup the development environment and completed the tests with 4 different client teams – a different team for each country.

    Releasing and distributing the plugin

    I will talk about marketing the plugin, show the ups and downs of distributing the plugin in the WordPress.org plugins directory. And of course how the client and our marketing team handled the marketing.


    Here I will talk about the consequences for our client, the statistics of the plugin and how it affected the lives of shop owners that decided to use the plugin and started sending products with InPost.

  • Matt Gibbs: Diving Into Commercial Plugin Development

    Matt Gibbs: Diving Into Commercial Plugin Development

    WordCamp Asheville 2016Speaker: Matt Gibbs

    July 23, 2016 — Learn key takeaways from my experiences running a plugin business. I’ll go over how to determine whether your plugin idea can sell, how to set the price, deciding on the business model, whether to self-host, and handling support.

    Presentation Slides »

  • Takayuki Miyoshi: プラグイン開発の理想と現実 (主に現実)

    Takayuki Miyoshi: プラグイン開発の理想と現実 (主に現実)

    WordCamp Kansai 2016Speaker: Takayuki Miyoshi

    July 22, 2016 — 世界のウェブの 25% が WordPress で動いてるとか言われてます。ということは WordPress のプラグインを作って公開すれば何百万サイトとかで使われてウハウハですよね!やったー!って思うじゃないですか。ほんとにそんなうまい話があるんでしょうか。

  • Pippin Williamson: Ask Me Anything About Plugins

    Pippin Williamson: Ask Me Anything About Plugins

    WordCamp San Diego 2016Speaker: Pippin Williamson

    May 7, 2016 — Pippin is a prolific plugin developer and founder of several successful commercial WordPress plugin projects. This session will have a Q&A style format where the audience can ask any question related to plugin development, the WordPress.org plugins directory, selling plugins, building a development team, and anything else related to plugins. Pippin will do his best to answer every question to the best of his ability.

  • Mika Epstein: Plugin Reviews Demystified (How to Review a Plugin)

    Mika Epstein: Plugin Reviews Demystified (How to Review a Plugin)

    WordCamp Atlanta 2016Speaker: Mika Epstein

    March 29, 2016 — When you submit a plugin, it seems to fall into a big black box. Then, suddenly, you get an email telling you things that are incorrect and need some attention. What actually happens is at once incredibly simple and painstakingly annoying. I should know. I do it every single day. And I’m here to help you understand what it is.

    Presentation Slides »