June 2, 2017 — Redesigning your website can be a pretty daunting task, but being prepared can make the whole process go a lot smoother. Defining your goals will help you understand what features are most essential to your new web site, who is the best partner for you, how much money you might expect to spend and how long it will take.
This presentation should get you headed in the right direction with:
– Questions to ask yourself
– Research to conduct
– Tasks to complete
October 28, 2016 — Autotaalglas.nl is a well known windshield repair company in the Netherlands. Over a period of a year we redesigned and redeveloped their website doubling their online conversion in the first 2 months after launch.
In this talk I will use Autotaalglas.nl as a case study to illustrate the importance of good UI and UX for a succesfull website. Running WordPress as a CMS has many advantages but it is not automatically making your website a great website.
How did we achieve a doubling of conversion and what are we doing to hold on to the conversion increase? Knowing that on average a car owner has a windshield chip or crack once every seven years you will understand that it doesn’t make a loyal customer.
How to keep developing the platform and giving the client an advantage over their competitors? By the time WordCamp Netherlands takes place we are implementing a new feature that connects the website to the planning tool of every repair shop to show availability.