December 14, 2016 — Everyone hears they should be using SEO on their website, but what does that really mean? Angie walks through the important basics anyone can do to help their websites get better ranking, without the smoke and mirrors act.
December 11, 2016 — WordPress has come a long way since Matt Cutts first spoke about SEO at WordCamp SF in 2007. The platform has changed and improved much of its SEO capabilities. But what’s left for the end user; which tweaks can really make a difference? Joost covers the most important aspects of a good WordPress SEO strategy.
In this talk, he will cover:
* your site’s settings
* your theme
* mobile friendliness and speed
* needed plugin(s)
Note: while Joost is, of course, the project lead for Yoast SEO, most of this session will _not_ cover this plugin.
December 8, 2016 — For every writers & bloggers, getting thousands of visitors coming to read your content is definitely the ultimate goals. Why bother writing if nobody read it? This session will share a case study about how to make online article rank high in the organic search engine and getting endless stream of visitors every day, by creating an EAT-able content. Creating content that getting loved by both search engine & users, why not?
December 1, 2016 — Sunita is a WordPress lover, digital marketing, SEO and blogging enthusiast.
Sunita gave a talk about SEO Copywriting in general, its importance, and share her steps to create a great content.
November 13, 2016 — A breakdown of SEO concepts that help users drive traffic to their website. Including…
1. SEO Myths to Avoid
2. Overcoming Initial Fears
3. Choosing Better Titles for Content
4. Why Creating Beginner Content is Critical
5. Plugins to Help Optimize a Site
November 12, 2016 — Today, businesses small and large must develop a combined search engine optimization, search engine marketing, and social media marketing strategy. SEO and social media, once independent of one another, have converged and are now inter reliant. High quality back links in social media are now part of the Google Search algorithm, therefore, it’s important to understand how to use freely available tools to optimize your website or blog for SEO, but also for social media, so that you content appears correctly in search. Microformat metadata are also being used to display and return information about company, including reviews. Star ratings can make the difference in search.
In this session, we will walk through a case study and discuss the setup and connections you need to make to ensure that your site or blog content can be found in search, while also being optimized for social media. We’ll also show you how to get reviews and how your star ratings can appear under to a landing page link in a Google search engine results page (SERP).
November 9, 2016 — Hands-on tips to optimize your online shop. We’ve seen our share of eCommerce shops during our site reviews, and I’ll highlight the best and perhaps some worst practices that any visitor (business owner or web developer) can use to improve their online shop.
November 3, 2016 — In this session will look at SEO best practices and how to apply these to your WordPress website or blog. We’ll discuss what search engines want and need, so you can apply this to driving traffic via organic search traffic.