February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.
January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics
December 20, 2015 — This is an update of a presentation I gave at WordCamp NYC in 2012. It provides an overview of what SEO is (and what it is not), best practices for business website owners and bloggers who want to do their own SEO, and advice for how to select an SEO vendor for those who don’t. Covers on-site, organic SEO using the All in One SEO plugin
December 14, 2015 — Are you doing all you can before your website becomes accessible to billions of people? This talk is an overview of major elements to take into account before launching a successful WordPress website. Topics discussed include functionality, responsiveness, search engine optimization, speed, security, and backups.
October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.
October 2, 2015 — Tips and tricks on how to easily improve the ranking of your WordPress website in Google.
* What is important in 2015 for a top Google ranking
* Know your customer or target group
* What NOT to forget
* What to avoid – “Here be Dragons!”
* Tools to help check your website
September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:
1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging
September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.