May 2, 2015 — Let’s talk “Website Strategy.” If you’re creating content to attract business, position yourself as an expert and grow an online business, you have to blog differently. You have to blog with a strategy. You also need a great website that infuses your style and personality with attractive visual elements. Your site should flow so that visitors can purchase your products or services easily. It doesn’t have to be complicated. Your website can be simple, stylish and strategic. I’ll show how to use WordPress to do just that. Gone are the days where all you need is a cute lil blog and the customers come rolling in. Today there is so much noise online, your competition is fighting for the attention of your potential customers. You need to stand out…and fast! The best way to do that is with a strong website strategy.
April 17, 2015 — Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? In this workshop we’ll discuss the latest and greatest with organic search engine optimization, as well as how to roll up your sleeves and understand the strategy that goes beyond just “have a fast website,” “be mobile responsive” and “work your keywords into the copy.”
April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.
April 17, 2015 — Start off the New Year with the best game plan for your search engine optimization. Learn what is new for 2015 and what old habits you need to kick to the curb. Walk through some great tips with Kori Ashton.
April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?
April 15, 2015 — There are a lot of very valuable plugins in the repository, however there is one that is imperative to have: the Yoast SEO plugin. I will do a walk through of the plugin to show best practices and explain how and why it is so imperative to have this plugin.
March 23, 2015 — Whether you want to be identified as a WordPress Developer, Humor Blogger, or Super Hero, Rich will help you identify and operate as one voice and personality across all social media. He will start with a focus on WordPress components (favicons, taglines, themes, etc.) to help define your personal WordPress voice, and then address how to express that voice consistently across the social media gamut (Facebook, Pinterest, Instagram and Twitter).
March 23, 2015 — This presentation covers everything from design software to code management systems to email marketing platforms to customer retention programs. By taking advantage of these tools, we’ll learn how they make your life easier, your work less stressful, your workflows more streamlined and your pockets much, much bigger!
March 20, 2015 — Santosh shows pointers on how SEO can be used in WordPress to make your rankings high in search engines. He shares various tricks and tips, plugins that anyone can use to better the content and increase traffic as well.
March 9, 2015 — Chantelle Bowyer looks at the three tools that will get you in the good books with Google – Google Adwords, WordPress and Google Analytics. She delves into why it’s essential for traffic, development and measurement to be integrated, for maximum results.