‘SEO’ Videos

  • Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    WordCamp Las Vegas 2015Speaker: Mari Kane

    February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.

  • Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

    Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

    WordCamp Toronto 2015Speaker: Alycia Mitchell

    January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

    Learning Outcomes

    Set up Google Analytics in WordPress
    Understand SEO basics
    Understand how to read reports in Google Analytics
    Know the meaning of metrics, dimensions, and filters
    Create custom reports
    Create custom segments
    Identify important metrics for website SEO and diagnostics

    Presentation Slides »

  • Melissa Cahill: SEO for WordPress

    Melissa Cahill: SEO for WordPress

    WordCamp NYC 2015Speaker: Melissa Cahill

    December 20, 2015 — This is an update of a presentation I gave at WordCamp NYC in 2012. It provides an overview of what SEO is (and what it is not), best practices for business website owners and bloggers who want to do their own SEO, and advice for how to select an SEO vendor for those who don’t. Covers on-site, organic SEO using the All in One SEO plugin

    Presentation Slides »

  • Ryan Rudolph: Get It Right The First Time - WordPress Launching Checklist

    Ryan Rudolph: Get It Right The First Time – WordPress Launching Checklist

    WordCamp US 2015Speaker: Ryan Rudolph

    December 14, 2015 — Are you doing all you can before your website becomes accessible to billions of people? This talk is an overview of major elements to take into account before launching a successful WordPress website. Topics discussed include functionality, responsiveness, search engine optimization, speed, security, and backups.

    Presentation Slides »

  • Joost de Valk: Holistic SEO

    Joost de Valk: Holistic SEO

    WordCamp Netherlands 2015Speaker: Joost de Valk

    October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.

    Presentation Slides »

  • Tyler Golberg: Basic WordPress SEO

    Tyler Golberg: Basic WordPress SEO

    WordCamp Omaha 2015Speaker: Tyler Golberg

    October 18, 2015 — We will cover:
    difference between onpage and offpage SEO
    general WP settings for SEO
    helpful plugins
    picking a keyword
    headers, alt tags, internal linking, meta tags
    categories vs tags

  • Bruce Jackson: How to Seduce Google With Your WordPress Site

    Bruce Jackson: How to Seduce Google With Your WordPress Site

    WordCamp Vienna 2015Speaker: Bruce Jackson

    October 2, 2015 — Tips and tricks on how to easily improve the ranking of your WordPress website in Google.
    * What is important in 2015 for a top Google ranking
    * Know your customer or target group
    * What NOT to forget
    * What to avoid – “Here be Dragons!”
    * Tools to help check your website

    Presentation Slides »

  • Dragan Nikolić: Launching Your Online Presence the Right Way

    Dragan Nikolić: Launching Your Online Presence the Right Way

    WordCamp Belgrade 2015Speaker: Dragan Nikolić

    September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:

    1. Easy website setup (best practices for hosting, WordPress install, security…)
    2. Optimizing for search engines & people
    3. Propelling ideas via blogging

  • Dan Petrovic: Creative SEO

    Dan Petrovic: Creative SEO

    WordCamp Brisbane 2015Speaker: Dan Petrovic

    September 16, 2015 — Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan provides a practical session with actionable takeaways to inspire new ideas.

    Presentation Slides »

  • Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    WordCamp Montréal 2015Speaker: Brian Rotsztein

    September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

    Presentation Slides »

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