December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 19, 2016 — Public relations, brands and bloggers: who’s influencing who? Sure running a blog is great, but social media followers aside — how do you monetize it? Can people really tell it you’re buying followers and engagement? The blogger market is becoming increasingly more saturated, as more and more Millenials want to be considered influencers. More often than not, bloggers with larger social media followings are hired over their low-follower peers, but how effective are the campaigns they are hired for? This talk will examine the realities of bloggers who are trying to make a living and whether or not these campaigns are actually paying off for the clients. A strong emphasis will be placed on the importance of systematic support in face to face discussions, versus faceless, less personal (and expensive!) sponsored posts on social media — and where the influencer world is heading. Spoiler alert: don’t quit your day job.
November 9, 2016 — When you write a new blog post on your WordPress site, do you post immediately to your social media platforms that one day, and then never again? Do you think a Magical Social Media Fairy will then grant you 1,000 views every day for the next five years with that one engagement?
Don’t let that well-researched, well-written blog slowly die on your website. Learn how to leverage social media to re-purpose and re-promote the content from your WordPress site in ways that save you time and effort. You’ll learn:
The best plugins for re-promoting your content
How to integrate content scheduling plugins to auto push to your social media accounts
How to use your well-written blog to create new content types
How to automate your social media posting
After you implement the tips you’ll learn in this session, you will see the magic – the magic of increased engagement with your website.
November 2, 2016 — This presentation will describe the role that some of the major internet companies like Google (Analytics), Facebook (Business pages) & Twitter are playing in today’s society and how they can benefit you as an individual or small business.
The session is ideally suited for those who want to calculate the ROI of Social media, understand what function the Wordpress Website should play, its Goals & the Automation Process. It will also show you how your can build Brand awareness & picking the Social media platform is right for you.
Website & its Goals
What Social media platform is right for you?
The Platforms (Facebook, Twitter, YouTube, Pinterest & Flickr)
The Tools (Tracking & Benchmarking & Automation)
Reviewing & Improve
October 31, 2016 — Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
October 27, 2016 — The WordPress website is the center a company’s marketing. Combined with blogging, social media helps with search engine optimization and driving traffic to the website. A well-set-up site has easy-to-find social media share and follow buttons as well as widgets to make it easy for visitors to do what you want them to do.
October 7, 2016 — Content creators often want to create compelling content that will incite debate among their social media audience, but run the risk of bearing the brunt of backlash from the public/policy makers.
I will be sharing my content creation techniques, processes and philosophy behind creating blog posts that touch on hot-button social issues, guiding the conversation beyond that, while avoiding pitfalls that come with the territory.
August 28, 2016 — Are you ready to CARVE out a clear path to reach your goals?
Shane will show you how to use WordPress to achieve success no matter what industry or community you’re in.
July 28, 2016 — Choosing plugins can be a daunting task, especially for those of us that can’t hack or custom build a plugin to make it better. Learn social media best practices for 2016 and how to integrate social media into your WordPress site in a way that is useful and relevant to your audience, as well as effective and beneficial for you.
July 18, 2016 — Best practices for connecting your social media presence with your WordPress site. We’ll look at social media plugins, working directly with social media APIs, best practices for connecting your blog with social media platforms, and social media planning basics.
Using plugins to embed social media content on your site
Working directly with social media APIs
Social media planning best practices