‘social media’ Videos

  • Jennifer Saylor and Sarah Benoit: How Social Media Can Accomplish Your Business or Organizational Goals

    Jennifer Saylor and Sarah Benoit: How Social Media Can Accomplish Your Business or Organizational Goals

    Speakers: Jennifer Saylor, Sarah Benoit

    September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
    serve a business purpose. If you want to generate a strong social
    media ROI over time, connect your business goals to your efforts on
    social media. Shift your energy to YOUR BUSINESS rather than the of
    unending grind of creating content, and learn how to combine your
    creativity with what your clients and customers want to produce
    results. Then learn how to implement the right social media tracking
    and reporting systems, so once you establish your company or
    organizational goals, you’ll know when you’re hitting them. Find out
    what data to evaluate regularly to refine your social strategy and
    make sure it’s performing for your business and your bottom line. Make
    social media work for you–without the burnout, aimless effort, and
    inefficiency that waste the money and resources of so many businesses
    and nonprofits.


    – Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
    – Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
    – Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
    – Take home a list of recommended social media tools designed for use with WordPress

  • Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    WordCamp Montréal 2015Speaker: Brian Rotsztein

    September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

    Presentation Slides »

  • Liesl Barrell and Mohamed Hamad: How to Turn Your WordPress Site into a Marketing Machine

    Liesl Barrell and Mohamed Hamad: How to Turn Your WordPress Site into a Marketing Machine

    WordCamp Montréal 2015Speakers: Liesl Barrell, Mohamed Hamad

    September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
    How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
    In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

    Presentation Slides »

  • Nancy Richmond: Personal Branding - Stand Out From The Crowd Online

    Nancy Richmond: Personal Branding – Stand Out From The Crowd Online

    WordCamp Miami 2015Speaker: Nancy Richmond

    June 25, 2015 — This talk shares strategies on how to best develop engaging content and then you will learn how to effectively integrate social media into your personal branding strategy to develop stronger connections, gather information, find opportunities and demonstrate your knowledge.

  • Syed Balkhi: How to Grow Your Blog’s Traffic and Revenue

    Syed Balkhi: How to Grow Your Blog’s Traffic and Revenue

    WordCamp Orlando 2014Speaker: Syed Balkhi

    March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.

  • Melodie Laylor: More (Mis)adventures in Nonprofit Web Design

    Melodie Laylor: More (Mis)adventures in Nonprofit Web Design

    WordCamp Raleigh 2014Speaker: Melodie Laylor

    January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.

    Presentation Slides »

  • Kelly Phillips: 5 Things You Shouldn’t Do With A WordPress Plugin

    Kelly Phillips: 5 Things You Shouldn’t Do With A WordPress Plugin

    WordCamp Raleigh 2014Speaker: Kelly Phillips

    January 3, 2015 — This presentation will show you how to do the following things without the help of a plugin:

    Connect Google Analytics, Install Mailing, List Forms, Implement Google Fonts, Add PayPal Buttons, Display Social Media Profile Icons

    Presentation Slides »

  • Jake Aull: SEO Strategy for WordPress Sites and Blogs

    Jake Aull: SEO Strategy for WordPress Sites and Blogs

    WordCamp Raleigh 2014Speaker: Jake Aull

    January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?

    Presentation Slides »

  • Christoph Trappe: Re-Imagine Marketing and Blogging Through Authentic Storytelling

    Christoph Trappe: Re-Imagine Marketing and Blogging Through Authentic Storytelling

    WordCamp Dallas / Fort Worth 2014Speaker: Christoph Trappe

    October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.

    Presentation Slides »

  • Carolyn Jones: Making Your WordPress Site More Shareable

    Carolyn Jones: Making Your WordPress Site More Shareable

    WordCamp Manchester 2014Speaker: Carolyn Jones

    October 8, 2014 — This talk is be suitable both for those running a personal blog, or a business website on WordPress. It looks at:

    How you can leverage and optimise for the main social sites including Facebook, Twitter, Pinterest & Linkedin as well as some other more specific platforms such as ManageWP.org.
    Understanding Follow vs. Share vs. Like.
    Sharing buttons, the official and other options.
    Social meta data like open graph tags and twitter cards & the benefits of implementing them.
    Testing and previewing social meta data – Plugins as well as manual options.

    Presentation Slides »


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