April 7, 2016 — Quando scriviamo un articolo sul nostro blog WordPress non possiamo più solo pensare all’ottimizzazione del testo, ma dobbiamo essere preparanti anche alla condivisione del post sui Social Media. Analizzeremo insieme l’ABC di come rendere un post blog ottimizzato social, dalla scelta dei social button, all’integrazione dei Social Meta Tags di Facebook e Custom Cards di Twitter. Tecniche utili e consigli per rendere appetibile lato social il contenuto del post blog.
February 15, 2016 — In a world where poverty, hunger and unemployment are rife, where we are constantly reminded that we live in a time of turmoil on a planet that we are slowly killing, can we actually make a difference?
We take a look at some of the people and organisations who, along with the local WordPress community, are using technology to make a real difference.
December 7, 2015 — 四国で一番小さな町、徳島県上勝町。過疎高齢化の進む人口1,700人の町に世界中から人が訪れる。地域活性の優秀事例として知られる「葉っぱビジネス」や日本初の「ゼロ・ウェイスト宣言」をした町。そんな町で2013年、カフェがオープンした。運営するのは20代のU・Iターン3人組。細く長く続けていくための支えの一つが全世界に繋がるファンの存在だ。日々の活動でソーシャルをどう使っているか。ありのままをお話しします。
September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
serve a business purpose. If you want to generate a strong social
media ROI over time, connect your business goals to your efforts on
social media. Shift your energy to YOUR BUSINESS rather than the of
unending grind of creating content, and learn how to combine your
creativity with what your clients and customers want to produce
results. Then learn how to implement the right social media tracking
and reporting systems, so once you establish your company or
organizational goals, you’ll know when you’re hitting them. Find out
what data to evaluate regularly to refine your social strategy and
make sure it’s performing for your business and your bottom line. Make
social media work for you–without the burnout, aimless effort, and
inefficiency that waste the money and resources of so many businesses
– Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
– Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
– Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
– Take home a list of recommended social media tools designed for use with WordPress
September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.
September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…
June 25, 2015 — This talk shares strategies on how to best develop engaging content and then you will learn how to effectively integrate social media into your personal branding strategy to develop stronger connections, gather information, find opportunities and demonstrate your knowledge.
March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.
January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.
January 3, 2015 — This presentation will show you how to do the following things without the help of a plugin:
Connect Google Analytics, Install Mailing, List Forms, Implement Google Fonts, Add PayPal Buttons, Display Social Media Profile Icons