October 7, 2016 — Content creators often want to create compelling content that will incite debate among their social media audience, but run the risk of bearing the brunt of backlash from the public/policy makers.
I will be sharing my content creation techniques, processes and philosophy behind creating blog posts that touch on hot-button social issues, guiding the conversation beyond that, while avoiding pitfalls that come with the territory.
August 28, 2016 — Are you ready to CARVE out a clear path to reach your goals?
Shane will show you how to use WordPress to achieve success no matter what industry or community you’re in.
July 28, 2016 — Choosing plugins can be a daunting task, especially for those of us that can’t hack or custom build a plugin to make it better. Learn social media best practices for 2016 and how to integrate social media into your WordPress site in a way that is useful and relevant to your audience, as well as effective and beneficial for you.
July 18, 2016 — Best practices for connecting your social media presence with your WordPress site. We’ll look at social media plugins, working directly with social media APIs, best practices for connecting your blog with social media platforms, and social media planning basics.
Using plugins to embed social media content on your site
Working directly with social media APIs
Social media planning best practices
July 14, 2016 — Pinterest is more than a fun addiction — it’s a proven traffic driver, especially if your target demographic is women. In this lightning round you’ll get 15 solid tips on how to transform your Pinterest activity from being a passive pinner to a strategic pinning machine! Pinterest will be your new secret weapon in your marketing arsenal that will drive traffic and increase sales.
– Current tips to maximize your Pins.
– Do you need to use hashtags on Pinterest?
– How many times a day do you need to pin?
May 4, 2016 — Dr. Nancy Richmond will share best social media practices from her #LeadersGetSocial West Coast Road trip which included visiting Facebook, Twitter, Google, Pinterest, Instagram, Nike and Starbucks headquarters. Learn how the best leaders in the industry are using social media. Discover how to increase social media engagement and create a dynamic online community.
April 7, 2016 — Quando scriviamo un articolo sul nostro blog WordPress non possiamo più solo pensare all’ottimizzazione del testo, ma dobbiamo essere preparanti anche alla condivisione del post sui Social Media. Analizzeremo insieme l’ABC di come rendere un post blog ottimizzato social, dalla scelta dei social button, all’integrazione dei Social Meta Tags di Facebook e Custom Cards di Twitter. Tecniche utili e consigli per rendere appetibile lato social il contenuto del post blog.
February 15, 2016 — In a world where poverty, hunger and unemployment are rife, where we are constantly reminded that we live in a time of turmoil on a planet that we are slowly killing, can we actually make a difference?
We take a look at some of the people and organisations who, along with the local WordPress community, are using technology to make a real difference.
December 7, 2015 — 四国で一番小さな町、徳島県上勝町。過疎高齢化の進む人口1,700人の町に世界中から人が訪れる。地域活性の優秀事例として知られる「葉っぱビジネス」や日本初の「ゼロ・ウェイスト宣言」をした町。そんな町で2013年、カフェがオープンした。運営するのは20代のU・Iターン3人組。細く長く続けていくための支えの一つが全世界に繋がるファンの存在だ。日々の活動でソーシャルをどう使っているか。ありのままをお話しします。
September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
serve a business purpose. If you want to generate a strong social
media ROI over time, connect your business goals to your efforts on
social media. Shift your energy to YOUR BUSINESS rather than the of
unending grind of creating content, and learn how to combine your
creativity with what your clients and customers want to produce
results. Then learn how to implement the right social media tracking
and reporting systems, so once you establish your company or
organizational goals, you’ll know when you’re hitting them. Find out
what data to evaluate regularly to refine your social strategy and
make sure it’s performing for your business and your bottom line. Make
social media work for you–without the burnout, aimless effort, and
inefficiency that waste the money and resources of so many businesses
– Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
– Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
– Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
– Take home a list of recommended social media tools designed for use with WordPress