September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.
September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…
June 25, 2015 — This talk shares strategies on how to best develop engaging content and then you will learn how to effectively integrate social media into your personal branding strategy to develop stronger connections, gather information, find opportunities and demonstrate your knowledge.
March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.
January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.
January 3, 2015 — This presentation will show you how to do the following things without the help of a plugin:
Connect Google Analytics, Install Mailing, List Forms, Implement Google Fonts, Add PayPal Buttons, Display Social Media Profile Icons
January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?
October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
October 21, 2014 — John Rodriguez – Integrating Facebook Ad tracking with WordPress – at WordPress NYC meetup on October 21 2014.
October 8, 2014 — This talk is be suitable both for those running a personal blog, or a business website on WordPress. It looks at:
How you can leverage and optimise for the main social sites including Facebook, Twitter, Pinterest & Linkedin as well as some other more specific platforms such as ManageWP.org.
Understanding Follow vs. Share vs. Like.
Sharing buttons, the official and other options.
Social meta data like open graph tags and twitter cards & the benefits of implementing them.
Testing and previewing social meta data – Plugins as well as manual options.