October 27, 2016 — Approaching e-commerce without giving consideration to Amazon is paramount to eating your lunch in the tiger cage at the local zoo. That’s not to say it can’t be done—because it can. You just need to be very clear about your strategic planning and what creates your competitive advantage. We will touch on these topics for store owners to help differentiate and win!
July 14, 2016 — Pinterest is more than a fun addiction — it’s a proven traffic driver, especially if your target demographic is women. In this lightning round you’ll get 15 solid tips on how to transform your Pinterest activity from being a passive pinner to a strategic pinning machine! Pinterest will be your new secret weapon in your marketing arsenal that will drive traffic and increase sales.
– Current tips to maximize your Pins.
– Do you need to use hashtags on Pinterest?
– How many times a day do you need to pin?
June 19, 2016 — This session focuses on the importance of setting (and following) a website strategy and how design elements play a major role in nurturing prospects, improving visitor engagement, and increasing conversion. This session is meant for anyone with a WordPress website who want to apply the journey of the buyer to website strategy and design.
January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.
September 29, 2015 — Přednáška Pavla Ungra na téma Funkční strategie pro váš web (nejen na WordPressu).
May 27, 2015 — Session im BarCamp-Slot beim WordCamp Hamburg 2014 über die Nutzung von WordPress
May 1, 2015 — “Visuals are important to engage website users, but often photos are put on a website without sufficient thought. What’s the difference between an average photo and one that wows? What do website users like to see? How do you decide which are the best photos to use from a photoshoot? Does the rise in mobile affect your choices? How do you manage a professional photographer — or get great photos when you have to DIY?
Receive helpful answers from an experienced content strategist trained in visual communication. Get practical tips to improve the photography on your site now and make your websites users happy.
January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?
October 31, 2014 — This talk will present a number of arguments for why WordPress professionals ought to volunteer time to the project, arguments that will focus on practical and financial considerations rather than on moral ones. Boone Gorges will argue that the WordPress contributor pool is too concentrated, in a way that has the potential to do disservice to people who specialize in WordPress at the freelance and small-business level. Boone also outlines several concrete strategies for organizing one’s contributions in such a way as to minimize financial sacrifices.
March 1, 2014 — How strategy helps your team and clients avoid arbitrary design, directions, and decisions.