July 18, 2015 — When successful bloggers are asked “what’s one thing you’d change if you could go back to the beginning?” the answer is very often “I should’ve built a list sooner!” This presentation will demonstrate why building an email list is one of the most powerful ways to grow your WordPress blog. It will cover the best plugins and services to use; tips on where and how to configure them on your blog; strategies for increasing conversions; and how to use your new list to drive visits, sales and conversations.
May 29, 2015 — Growth talks are usually addressing large businesses or startups but I’d like to take a different angle and give a few valuable tips to anyone who wants to run a project using WordPress in some way or another. It can be a personal blog, a small business or a larger project. How do define your very own relevant metrics, how to make sure you are focusing your effort in the right direction, how to take important decisions and how to monitor your results. All of this, specifically tied to WordPress sites and blogs.
April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.
March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.
October 18, 2014 — Making a website is more then making pretty picture and some sales jargon. You have to fully understand the project, your audience, current traffic trends and the even more important – the business goals before every writing a line of code.
October 15, 2014 — I run a WordPress news website called Post Status (http://poststat.us/). I’d like to share with you the story of Post Status, lessons I’ve learned, and why blogging about my craft been the biggest reason for the success I’ve had in my career so far.
August 21, 2014 — It can be difficult standing out within the crowded online world. How do you gain exposure and accomplish your online goals? What is the best way to attract attention and new viewers to your web site? Join a panel that covers a wide spectrum of different background to help provide ideas on how to attract the attention of media, the social media sphere, online readers and customers in discussing how to make your site standout.
January 23, 2010 — Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty, and generate leads/results. Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. Karen Rubin discusses what kind of content you can create to attract your customers, how to bring people to your blog and how to keep the momentum going.
Special thanks to the Microsoft NERD Center for hosting WordCamp Boston.