October 17, 2014 — There’s so much free data available to help us make decisions about the user experience. Surprisingly few people take advantage of easy ways to capture this data, and even fewer know how to use the data once they have it.
This talk reviews how to get valuable data about your website using A/B testing and Advanced Google Analytics configurations; and how to use that data to gain insight into how you can improve your blog or website. We’ll also explore how to implement these techniques in WordPress and review case studies of organizations who have leveraged their data to drastically improve their website performance.
September 19, 2014 — WordPress is a powerful CMS that allows us to create websites that are relatively simple for our clients to manage on their own. However, there are ways that we can custom tailer our WordPress dashboards for the users that will be managing the site’s content.
August 21, 2014 — WordPress is a CMS, a content management system. Anything you can do on a website, you can do on a WordPress website. WordPress allows you or your web firm to make quick, economical changes with your content without disturbing your design. The open source repository of plugins — pieces of software you can plug into your site — also allow you to have functionality that would be very expensive and time consuming if you had to have it built.
July 3, 2014 — Leave those divs out of the WYSIWYG. Clean up that editing screen. This session covers the basics of Advanced Custom Fields, modifying the admin menu, and other ways to dummy-proof wp-admin for users and simplify data entry.
June 20, 2014 — Jesse Friedman takes a look at some ways you can build a dynamic web environment”, that adapts to users needs. With a good developer, some great data and a little imagination you can start delivering impactful, intuitive, personalized websites. Websites, that bring content to users rather than making them hunt and peck for it.
March 20, 2014 — We all know that web sites and applications with a great user experience produce better results, keep customers happy, and are a joy to interact with. But are you applying what you know about user experience to your own business? Every time you answer the phone, send an email, invoice a client, attend a meeting, or propose a contract, you’re defining the user experience of your business. Make those decisions with intent and purpose, not by default.
August 30, 2013 — Design is, fundamentally, about problem solving. Our clients often come to us with solutions, but do these solutions even solve the right problems? Whether you’re using WordPress to build enterprise-level websites or web apps for startups, a strong UX research and discovery phase can help bring any confused project into perspective, create focus, and set the path for an accurate solution (and a happy client).
August 15, 2013 — Writing code is building a user experience, where the user is the developer, who is reading the code. There are rarely two programmers who have the same opinion on what is clean and readable code. In order for their code to be usable, developers need to take the same things in consideration as user experience designers.
August 11, 2013 — Over time, the WordPress admin has grown in complexity as the software itself has become more powerful and features have been added. Clients will always be best served by evaluating their specific workflow needs and custom tailoring the admin to fit. This presentation explores some case studies to give an overview of what they needed and what was done to give them their own WordPress-powered content publishing experience.