April 8, 2016 — L’intervento è rivolto principalmente a blogger, imprenditori, professionisti e a tutte le persone o aziende che voglio sfruttare il sito per sviluppare il proprio business, ma non mancano gli spunti anche per sviluppatori e web designer. I principali temi trattati saranno:
• Cos’è una landing page, a cosa ti può servire e perché è importante;
• Come realizzare una landing page con WordPress e soprattutto una che funziona: gli aspetti da curare e gli errori da evitare;
• Gli strumenti e le tecniche per misurare e migliorare il successo di una landing page.
January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.
January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.
In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:
– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project
The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.
If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!
January 17, 2016 — Education, Media, and Public Service are having their business and service delivery models disrupted. Sometimes, they haven’t fully internalized customer, student, or patient-centric business drivers, and sometimes they can’t justify budget line items related to user-centered design in this fiscally constrained environment.
The result is that designers may need to “disguise” user-centered design methods behind other processes, and play it fast and loose with research methodologies to get the job done, while speaking to clients in a language they can both understand and get behind.
In this session, Christine will illustrate how she has enlisted scenario planning, a facilitation methodology used in strategic business planning, as a tool to effectively create user personas and journey maps with simple and clear implications for adaptive content delivery. She will walk through how a traditional sales and marketing funnel became a powerful model to structure just-in-time content delivery for a healthcare client to progressively disclose information at exactly the right level of complexity for the user. And how she has used process design exercises to enlist active participation of clients in the UX design process that has helped them improve their service delivery.
When we mashup user experience design practices with strategic planning and other, sometimes non-traditional business processes, we add value to organizations that goes well beyond the user experience. It helps them to be better at doing what they do.
This session will be of interest to project leaders who want to better understand how to “sell” user experience design, as well as user experience designers who want to learn about new ways of approaching clients who may not understand what they do. Knowledge of standard user experience design methodologies is a must, as is a desire to learn about new ways to work with business leaders to help them derive more business value from their website or app design.
January 11, 2016 — What makes websites, mobile apps, and other digital media products go from ‘good’ to ‘great’? Or ‘very great’? How about ‘really, really, really great’? In this session, we will be looking at the Kano Model to unlock the secrets of companies who have turned their products from a new market offering to something that captures their users in total delight.
We will be exploring what makes digital media products successful offerings in the marketplace, what is this thing called “user research” and how to prioritize product features based on what your users really want and what you can deliver.
Walk away with three ways you can immediately apply the Kano Model as well as some resources on how to get started with a full-blown Kano Analysis.
This session is perfect for designers, developers, digital strategists, project managers, business analysts, product owners, and everyone who loves a great and delightful user experience – YOU!
– Get a high-level introduction to user research and how it contributes to a great user experience.
– Identify your product’s “exciters and delighters” against its “satisfiers” and “basic expectations”.
– Map out your user’s product needs versus the service you intend to deliver.
– Use the Kano Model to drive product decisions anchored on user research.
December 20, 2015 — Your added functionality usually means additional Settings, Post Types, Taxonomies, Custom Fields and overall Workflow. Don’t make users struggle to look for your settings page, or become confused and frustrated when trying to fill in fields for a custom post type. Provide them with inline help, where and when they need it
In this session you will learn how to limit support tickets, emails and general user frustration, by creating
December 17, 2015 — One of our goals as WordPress developers should be to build user friendly websites and admin interfaces. In many cases once we’ve added custom post types, taxonomies, plugins, and other features required by a site’s design and structure, the WordPress admin panel can become unwieldy and may be confusing to site managers. In this session we’ll explore a number of strategies and techniques that will help make site administration an empowering experience for your clients. We’ll discuss modification of the admin panel, strategic use of custom fields, managing permissions, use of labels and help text, and more, all with the goal of making hand offs to non-technical website managers stress free.
November 28, 2015 — Todas las páginas web que existen en Internet tienen una razón de ser, un objetivo a satisfacer. El ejemplo más evidente es, quizás, el de una tienda electrónica, cuya principal finalidad es vender el mayor número de productos al mayor número de clientes posible. Otros ejemplos incluyen páginas de noticias, donde el objetivo puede ser conseguir que sus lectores se hagan con una suscripción de pago, o incluso un sencillo blog personal, donde el autor quiere, simplemente, aumentar su número de seguidores. El éxito de una página web se puede medir en función del número de usuarios que acaban cumpliendo el objetivo, es decir, comprando el producto que en ella se vende o completando el proceso de suscripción. En esta charla aprenderemos qué es A/B Testing y cómo puede ayudarnos a mejorar nuestro WordPress.
November 24, 2015 — Intervista fatta a Chiara Dossena al primo «WordPress Contributor Day» italiano, organizzato dalla «Italia WP Community» a Milano il 7 novembre del 2015. #wpcdit