July 4, 2016 — Advertising can be enjoyable, entertaining, moving and even beautiful. Why is it such an awful experience online?
This talk addresses these questions: Can we make ads better so we don’t have to hate them? Can developers learn to speak the language ad-ops uses?
July 1, 2016 — This presentation aims to give you a fresh perspective at WordPress plugin UI and ways to improve it. WordPress plugins often fail to provide elementary guidance and comprehensive communication via UI, thus causing unnecessary support requests and bad karma not only for their makers, but for the WordPress user experience in general. In this talk we take a close look at human reactions and emotions related to plugins and their presence in “WP Admin”, as well as good practices plugin developers can rely upon in order to create a comfortable and more “human” experience for the people using their products.
June 29, 2016 — Working on and with the web is engaging in that most human of endeavors: Communication. Even so, it’s easy to forget that the people we interact with and those who access and interact with our creations are just that: People. Learn how to make empathy and acceptance driving forces for your interactions and designs to build great informational experiences for everyone.
June 24, 2016 — You can’t always predict who will use your products, or what emotional state they’ll be in when they do. By identifying stress cases and designing with compassion in mind, you’ll create experiences that support more of your users, more of the time.
May 28, 2016 — Not sure what user experience (UX) is? (Neither am I). Or whether it matters to you? (It TOTALLY does!) Or why it’s important? (Let’s find out!). I’m not a UX expert, but I don’t think you have to be: we should all be thinking about how people interact with the things that we make. Let’s take a really (really!) simple web app, tear it apart, and realise that UX is hard, very important, and definitely worth thinking about. Expect tips, links, resources, door handles, cars, small children, and possibly a little WordPress.
April 8, 2016 — L’intervento è rivolto principalmente a blogger, imprenditori, professionisti e a tutte le persone o aziende che voglio sfruttare il sito per sviluppare il proprio business, ma non mancano gli spunti anche per sviluppatori e web designer. I principali temi trattati saranno:
• Cos’è una landing page, a cosa ti può servire e perché è importante;
• Come realizzare una landing page con WordPress e soprattutto una che funziona: gli aspetti da curare e gli errori da evitare;
• Gli strumenti e le tecniche per misurare e migliorare il successo di una landing page.
January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.
January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.
In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:
– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project
The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.
If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!
January 17, 2016 — Education, Media, and Public Service are having their business and service delivery models disrupted. Sometimes, they haven’t fully internalized customer, student, or patient-centric business drivers, and sometimes they can’t justify budget line items related to user-centered design in this fiscally constrained environment.
The result is that designers may need to “disguise” user-centered design methods behind other processes, and play it fast and loose with research methodologies to get the job done, while speaking to clients in a language they can both understand and get behind.
In this session, Christine will illustrate how she has enlisted scenario planning, a facilitation methodology used in strategic business planning, as a tool to effectively create user personas and journey maps with simple and clear implications for adaptive content delivery. She will walk through how a traditional sales and marketing funnel became a powerful model to structure just-in-time content delivery for a healthcare client to progressively disclose information at exactly the right level of complexity for the user. And how she has used process design exercises to enlist active participation of clients in the UX design process that has helped them improve their service delivery.
When we mashup user experience design practices with strategic planning and other, sometimes non-traditional business processes, we add value to organizations that goes well beyond the user experience. It helps them to be better at doing what they do.
This session will be of interest to project leaders who want to better understand how to “sell” user experience design, as well as user experience designers who want to learn about new ways of approaching clients who may not understand what they do. Knowledge of standard user experience design methodologies is a must, as is a desire to learn about new ways to work with business leaders to help them derive more business value from their website or app design.