April 12, 2016 — Progettare un sito ed i suoi contenuti partendo dagli obiettivi di business e dai piani di marketing e vendita. I temi trattati saranno:
1. processo decisionale dei cliente;
2. sales funnel;
3. misurazione dei risultati;
4. ottimizzazione delle conversioni.
April 8, 2016 — No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business? That’s why you hired someone, after all! We’ll unmask the “magic” of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.
January 17, 2016 — So many devices, so little time! Learn how to efficiently and effectively design your website so it will look amazing… from mobile to big screen (and everything in-between)! A combination of strategy, design and code tips for designing for all devices. A little something for everyone (and most technical levels).
January 13, 2016 — A new wave of website tools now allow us web designers to collect an abundance of data on our users behavior and actually associate it with an individual. While we’ve been using general tools like Google Analytics to refine our user interfaces and page designs for a decade, we’re now able to actually understand how each individual interacts with our website.
Imagine how you, and your clients, can use that information to improve the sales process!
In this presentation, I’ll show you how to uncover what customers want based solely on how they use your website. Specifically, how to better define sitemaps and website architecture for clients whose goal is lead generation.
Learn about the new tracking software that you should be recommending to your clients and learn how to implement this strategy through examples and real case studies.
This presentation is best for web designers, marketers and entrepreneurs.
December 11, 2015 — Style Tiles are a simple and effective way to help clients separate design decisions from content, so you can make sweeping changes before they become time-consuming and expensive. If you design websites, or work with people that do, this presentation will explain how Style Tiles can promote buy-in and a sense of ownership from the client, helping them feel like the final design was their idea all along. You will learn how Style Tiles fit into the design process and development process. And to get you started, a Style Tile template and some basic survey questions will be available for download.
September 6, 2015 — Based on usability research and UX principles, we discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. For example, learn how people interact with photography on websites and what kinds of ideas they have in their head when they arrive at your homepage.
By looking at website examples, we uncover common problems that website designers and owners make often (but can be avoided). You’ll walk out with practical tips that you can immediately use to make your website visitors happier.
June 25, 2015 — This talk introduces the audience to the Informational User Experience design process. Through examples from the web, practical demonstrations, and tips and tricks gleaned from 15 years in the industry, Morten gives the audience a foundation of knowledge that will help them see beyond frameworks, grids, and media queries to what really matters: Communicating ideas through the web.
May 22, 2015 — With the rapid popularization of web fonts over the past few years, type on the web has never been more exciting! Learn a bit about basic typographic principles, review techniques and services for integrating web fonts into your WordPress sites, and finally conclude with a bit of speculation on where type on the web is heading.
December 10, 2014 — Learn which websites mistakes small businesses make, and how to fix them. Small business sites often have the wrong content, aren’t optimized for sales, aren’t mobile -friendly, and more. Learn how to fix these mistakes so your site delivers business results.
November 13, 2014 — This talk takes the philosophical and literary-historical shift/tension between modernism and post-modernism and looks for signs that might help us understand the shifting sands under our own digital feet.