October 31, 2016 — These days development needs to compliment design. So many designers have broad skills with branding, print design, and web design. Speaking developer and communicating that design vision to be executed is tricky. Having spent years working with both designers and developer, I want to help our design oriented audience learn to plan an amazing WordPress site that can be developed into a great theme. All while keeping the designer and developers from killing each other.
October 17, 2016 — Responsible Web Design: This is mostly a UX oriented talk starting from the intent and the purpose of your site and how to incorporate that into a scalable, modular approach of building the architecture and frontend of your site.
October 13, 2016 — Talk culturale e esplorativo sulle Web Performance, fatto al WordPress Meetup di Torino il 12 ottobre 2016.
Il web lo facciamo tutti noi, per altre persone come noi, e anche se questo argomento, insieme all’accessibilità e alla sicurezza, può sembrare il meno «sexy», dovreste preoccuparvene non meno di che tema e plugin usare sul vostro sito, proprio per il rispetto delle persone che poi visitano i siti che fate e per rendere tutti insieme il web un posto migliore!
June 30, 2016 — Having the ability to set legible body copy is an absolute must, and we’ve come a long way with web typography since the dawn of web design. However, it sometimes feels like we have allowed the lack of variety prior to the rise of web fonts to dampen our creativity now that thousands of web fonts are at our disposal. Have usability conventions and the web’s universality steered us away from proper art direction? Have we forgotten about art direction altogether? Let’s look at ways we can push typographic design on the web further, beyond the status quo of today.
May 12, 2016 — Performance is an important consideration for any web project. We talk about the impact of performance on user experience — but what about the impact on carbon emissions?
Learn about the carbon impact of the internet and how to design, build, and host low-carbon websites using WordPress.
April 12, 2016 — Progettare un sito ed i suoi contenuti partendo dagli obiettivi di business e dai piani di marketing e vendita. I temi trattati saranno:
1. processo decisionale dei cliente;
2. sales funnel;
3. misurazione dei risultati;
4. ottimizzazione delle conversioni.
April 8, 2016 — No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business? That’s why you hired someone, after all! We’ll unmask the “magic” of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.
January 17, 2016 — So many devices, so little time! Learn how to efficiently and effectively design your website so it will look amazing… from mobile to big screen (and everything in-between)! A combination of strategy, design and code tips for designing for all devices. A little something for everyone (and most technical levels).
January 13, 2016 — A new wave of website tools now allow us web designers to collect an abundance of data on our users behavior and actually associate it with an individual. While we’ve been using general tools like Google Analytics to refine our user interfaces and page designs for a decade, we’re now able to actually understand how each individual interacts with our website.
Imagine how you, and your clients, can use that information to improve the sales process!
In this presentation, I’ll show you how to uncover what customers want based solely on how they use your website. Specifically, how to better define sitemaps and website architecture for clients whose goal is lead generation.
Learn about the new tracking software that you should be recommending to your clients and learn how to implement this strategy through examples and real case studies.
This presentation is best for web designers, marketers and entrepreneurs.