November 5, 2014 — Growth is the main goal for any online project but only large companies can invest in growth teams and professional planning. In this presentation Luca explores the frontiers of Growth Engineering, giving practical advice on how to apply the best growth strategies to any WordPress site, from the personal blog to the large publishing site. How to acquire new traffic in an ethical way, how to engage the visitors and turn them into regular readers, how to drive a successful campaign on WordPress.
March 26, 2014 — So you’re ready to create your very own WordPress masterpiece, but a little confused about the initial the setup process (before you paint your theme and content on the canvas). No worries. This presentation sorts out how to implement the steps and prioritize and elements/plugins you need. This is a technical talk that focuses on the not so obvious external elements that should be connected to your little WP ecosystem.
February 3, 2014 — So you’ve built a website now what? Learn how to attract and engage your visitors and keep them on your website. Turn those visitors into loyal followers, clients, or buyers.
September 5, 2013 — This presentation is about building “Dynamic Web Environments” that make intelligent, data driven, real time decisions regarding the content it serves or the experience it delivers. It begins with building web environments that cater to a users needs before they even have a chance to express them. And it covers specific instances where you can use mobile technology, data from analytics and user feedback to build dynamic web environments.
August 25, 2013 — This is an interactive session that reviews live websites from attendees, covering various website testing and usability techniques that can used to improve sales and customer engagement on your website. From simple content changes to more in depth issues, this presentation has practical takeaways to be put to work right away.
May 3, 2013 — This presentation digs into the selecting the bling that comes after your basic installation: Selecting a theme that works for your industry and style, Finding, evaluating, and implementing the “right” plugins, Selling with style (aka NOT using the basic PayPal button), Peeking behind the veil – how to see what tools your favorite website is using.