May 14, 2016 — In this talk, I’ll present what the only purpose of pretty much *every* website is: conversion. It’s not about what the owner thinks and want and it’s not done when it’s built. I’ll present many steps that a site owner can (has to?) take in order to maximise their website’s performance (in terms conversion). While this topic may seem like a useless one, I’ve discovered a suprising amount of webmasters that don’t even have basic Google Analytics installed, let alone any conversion tracking software.
April 8, 2016 — WordPress, tout le monde peut l’installer en moins de 5 minutes sur n’importe quel hébergement. Mais qu’est ce qui fait la différence entre un WP qui réussit et celui qui échoue, alors que les deux utilisent la même technologie et le même outil Open Source. Ces sites rencontrent des problématiques très différentes les uns des autres, mais elles sont toutes pénalisantes : sécurité, référencement naturel, gestion des utilisateurs, ergonomie ou temps de chargement. Lors de cette conférence, nous aborderons ainsi les étapes clés de création, de gestion et de développement d’un site WordPress, le tout en se basant sur des cas clients concrets.
March 26, 2016 — I’m a digital marketer with a love for my community and the nonprofits that serve my community. Some friends and I set out to create a way to help marketing professionals and developers use their specific skills to help local nonprofits, and 48in48 (48in48.org) was born. We recently finished our first 48in48 event where a team of over 150 people built 48 WordPress websites for 48 nonprofits in 48 hours. This session will explore what I learned during the creation, planning and execution of the event and will give some thoughts on how the WordPress community can give back using their professional skills.
February 15, 2016 — Workshop:
Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.
This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.
December 27, 2015 — Science Fiction and Fantasy can teach web creators many valuable lessons. From seeing how Daleks with too narrow of a goal always fail to understanding the Klingons value of honor, to hundreds of other we can become better web creators by borrowing lessons from Science Fiction and Fantasy.
December 17, 2015 — Do you want to improve your search ranking, conversions, page views, revenue, bounce rate, and reader satisfaction? If you answered yes to any of those (I’m guessing you said yes to all of them), then you need to pay attention to your website’s speed.
Consider these 12 simple suggestions for speeding up your website, before trying to implement the technical and sometimes expensive suggestions of a website speed test. You may be surprised at how much it helps!
July 28, 2015 — I’ve built a lot of sites, and it seems that the final 20% can be the hardest to complete. I want to teach designers and developers about the 80/20 principle and how it applies to their project workflow. Then I will talk about tools and tricks that I use to finish a project strong, particularly when building a custom theme.
July 17, 2015 — Eine Webseite, die nur gut aussieht ist so 1990. Webtechnologien bietet heute so viele Möglichkeiten Webseiten anzureichern und einen Unterschied zu machen. Ralf möchte die Möglichkeiten vorstellen und an Hand von Beispielen zeigen. Dieser Vortrag richtet sich an alle die Webseiten für Kunden umsetzen oder für die eigene Webseite verantwortlich sind.
June 21, 2015 — This talk walks through the process of building a business website, from initial planning to site launch, for less than $100. And an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
May 29, 2015 — Dan and a few others started exodusesports.com. They used WordPress, which allowed them to get off the ground quickly, taking advantage of a lot of newer technologies ranging from the new WordPress restful api with angular to websockets for realtime match results, but not forgetting the basics including extending the XMLRPC interface, custom post types and posts 2 posts plugin to link it all together.