May 30, 2016 — How do you write a really good WordPress tutorial? A high-accessible breakdown of how to write about WordPress in a way that is engaging and can be understood clearly. A look through how to: successfully identify people’s problems, establish trust and create an engaging narrative, format code examples, understand how to maximise accessibility, weave in calls-to-action and share your work! The aim is to ensure everybody can come away from the talk much better understanding how to write the awesome WordPress tutorials that can spread knowledge far and wide.
October 3, 2015 — Writing for the web is not like writing for any other media. An art and a science, it involves placing keywords correctly and in the proper density; it involves writing engaging copy that can be easily scanned; and it involves promoting the writing for maximum visibility. Learn how to attract an audience for either personal or professional content from a professional writer, using WordPress and selected plugins.
Learn how to correctly use keywords so they work
Learn the tricks of writing online content
Learn how to promote your writing online, for free
August 21, 2015 — You’ll learn are practical tips from the perspectives of both writer and editor on how to improve your skills, along with some tricks and tools that’ll help you slay that blank page faster than you can say, “Hello, World!”
April 18, 2015 — Whether you write fiction or nonfiction, this session is designed to help you begin your manuscript and complete it! It will walk writers through the first year of writing including: the dreaded procrastination, never having time, fleshing out ideas, writing the first words, writers block, and more!
December 19, 2014 — If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.
November 11, 2014 — This presentation will focus on how to write effectively for any audience. This will be a back to basics interactive session that will make even the most technical subjects understandable to readers outside the specialty.
October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).
Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.
September 4, 2014 — Whether you’re starting a personal blog to share your thoughts and ideas, or blogging to promote your business, storytelling is the most effective way to engage your audience. Recitations of facts or personal journal entries might convey meaning, but stories provide your audience with a relatable entry point into your subject matter. Story inspires, teaches, and stimulates discussion. The well-told story is memorable and unique, positioning you as a trusted voice.