October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).
Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.
September 4, 2014 — Whether you’re starting a personal blog to share your thoughts and ideas, or blogging to promote your business, storytelling is the most effective way to engage your audience. Recitations of facts or personal journal entries might convey meaning, but stories provide your audience with a relatable entry point into your subject matter. Story inspires, teaches, and stimulates discussion. The well-told story is memorable and unique, positioning you as a trusted voice.
June 18, 2014 — 魅力的なコンテンツの作り方とその拡散方法 ～アクセス数がすべてじゃないけど多いと嬉しいよね～
June 2, 2014 — En esta presentación hacemos un breve recorrido por funciones de WordPress que la gente desconoce.
In this presentation we make a small tour to the unknow functions that are already in WordPress.
August 13, 2013 — A masterclass in writing well. Scott offers no-nonsense advice about the forgotten core of what makes a blog succeed: good writing. From picking great topics, to writing drafts, to steel-eyed editing, to discipline and motivation, you’ll get a pro authors best lessons on the craft of writing.
August 12, 2013 — Having developed a solid workflow for moving a topic from idea to successful blog post, in this presentation, Aaron walks through his workflow and goes into detail about the software and processes he uses for writing.
June 3, 2013 — With so much emphasis on a website’s look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct – and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.
April 20, 2013 — This presentation is both a prep talk and practical how-to so that you can develop (or discover) your writing voice and to equip you with the techniques and strategies to tap into that continuous flow of inspiration.