November 14, 2014 — When it comes to getting a business off the ground, there are lots of decisions to make. From finding the right theme / plugins / host, figuring out fonts, writing good copy, finding great images, and getting your site ranked, it’s tough to know where to begin. In this session Andrea provides a list of steps and to-dos to help you get started and get your business off on the right foot.

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November 14, 2014 — Underscores has become the go-to starter theme in the WordPress community. It serves as a common denominator to reproduce bugs for WordPress Core, it’s what WordPress Theme Review Team administrators point theme authors to, when asked how to improve their review process. It’s also the starter theme of choice for many premium theme shops, selling on Theme Forrest or WordPress.com. What sets it apart from other projects that are built for the same purpose? How did it get to the point it is today? And what might the future look like. Get answers to all these questions and explore the secrets of its success.

November 14, 2014 — Lighting Talks:
The WordPress community has always been one of our largest assets, but the changing dynamics of security online have also made it our best defense. This talk covers the threats facing the WordPress ecosystem and the Internet today, how the WordPress community is combatting them, and what you can do to help keep us all safe.

November 14, 2014 — Lighting Talks: Blogger Basics
Is shopping on your site user friendly? Are you losing people because your checkout process is too complicated. Creating a delightful shopping experience can increase your sales by more than 50% and build customer loyalty. Whether you’re a blogger looking to generate more revenue for your writing or selling products, Pamelaexplains how to increase the income on your site by creating a great user experience.

November 14, 2014 — Lighting Talks: Blogger Basics
The most important first step to writing for the web is understanding that you will forever be writing to dual audiences. Join Josepha for a look at what to do, and not do, when it comes to optimizing your content for search engines.

November 14, 2014 — Lighting Talks:
Learn how to better use photography on your website in this fast-paced tour of WordPress image tips. Get the most out of the built-in features in WordPress, learn how to select and prepare images for the web, and discover how strong photography can help your website.

November 14, 2014 — Contributor Track: Docs

November 14, 2014 — This is a talk about learning fast, getting the best out of your programming skills and delivering results with WordPress and it’s intended for web developers who need to face the unknown and solve problems yesterday. Sounds familiar?

November 13, 2014 — Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about – as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.

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November 13, 2014 — Numbers Used Once (NONCE) are important tools for developers. Many developers however don’t understand what they are or or how to properly use them. This session takes the red pill and dives headfirst into the rabbit hole. When we emerge, you’ll know the tools available to you, both built-in and add-on. Along the way we will stop for tea and discuss Sessions, just because the rabbit hole wasn’t deep enough.

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