October 5, 2014 — Whether you blog for business or pleasure, the goal is the same: attract readers. There’s no point putting your heart and soul into an article if no one’s going to read it. Learn how to correct SEO mistakes so you can grab a reader’s attention and keep them coming back again and again.

Gloria is the author of “Ready, Set, Engage… Marketing with Facebook Timeline,” a Contributing Author to the book, “Mogul Mom – How to Quit Your Job, Start Your Own Business, and Join the Work-at-Home Mom Revolution” and was a featured expert on Central Florida News 13 TV. Gloria has a unique ability to deliver a content rich, experiential and powerful “heartfelt” presentation that will change the way audiences market their businesses online.

October 5, 2014 — Blogging can be a lonely business; in fact 1 of every 3 bloggers abandons their blogs within the first three months. In this short session we’ll explore 7 ways you can use other tools and opportunities (including some offline) to improve your blogging success.

Bess got her blogging start as the founder and first editor of the Central Florida Top 5 which was awarded “Best Neighborhood Blog” by the Orlando Sentinel in 2009. She was also recruited to help create three different social media campaigns for General Motors and their “Girls on the Go” campaign for the Southern Chevy Dealers. A recognized innovator, Bess is the creator of the Florida Blogger & Social Media Conference. Now in its fourth year, FLBlogCon features the state’s biggest bloggers and social media pros at a one-day gathering for networking and exploring the digital realm. What started as a once-a-year conference has evolved into year-round learning through expanded offerings of conferences, workshops, newsletters, tweet chats, and BlogTalkTV, an online show that shines the spotlight on successful bloggers.

October 5, 2014 — A look at how anything is possible with the power of WordPress and its community.

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October 5, 2014 — David and Michael delve into some advance concepts surrounding WordPress themes and development. Showing attendees how to craft custom WordPress Child Themes and even walk you through how to add HTML Video elements straight into a custom comments section.

October 5, 2014 — Michael and David shows you some of their tips, tricks and best practices for developing custom themes for WordPress. Learn how to set-up a workflow that transitions a freelance methodology right to the collaborative environment of an Agency. They touch on how to use Git, local environments and how to master your own development workflow to run with the pros.

October 4, 2014 — As a tag-team of developer and designer, Jeremy Pry and Liam Dempsey will talk through how designers can embrace version control to better manage their WordPress code. The talk covers not only a bit of “how to get started” but also a discussion of work flow.

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October 4, 2014 — Can Your Nonprofit Use WordPress as Your CMS? Yes You Can!
WordPress is a world-class CMS, but can your nonprofit use it and still be able to process donations, sign up people for your email list, promote advocacy and other nonprofit-specific tasks? Yes You Can! Walk through several examples of nonprofits that are using nonprofit as their primary CMS and either using WordPress plugins – like Wufoo – to process donations or tying into the APIs of nonprofit CRMs (Convio Luminate, Salsa, etc.).

October 4, 2014 — Have you ever wanted to try your hand at theme design, but didn’t know where to begin? Starter themes are a great way to get your feet wet. They do all the heavy lifting programmatically and give you a blank slate to let you focus on your theme design. After this talk, you will have an understanding of what a starter theme is and a knowledge of the top starter themes available as well as the pros and cons of each.

October 3, 2014 — Panel discussion on WordPress development moderated by RC Lations

October 3, 2014 — If you want to work with WordPress one of the very first things you need to understand is the concept of the “the loop.” When information needs to be displayed on a page the loop makes a “query” to the database, basically asking for said information. If you wish to customize any aspect of a theme or site you will want to learn how to customize the loop and the query to do exactly you want. There are three different ways you can customize the loop functionality: 1. query_posts(); 2. WP_Query(); and 3. get_posts(). In this presentation we look at each of these three techniques. We discuss what they have in common, what they do differently and when, where and why you would want to use each one. Concrete examples will be used to take all the mystery out of making custom queries via the WordPress loop.

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