December 29, 2016 — Blogs are perceived as non-fee earners, as it were, and reasonable questions are asked about how blogging will add value to the bottom line. Can a business blog directly generate revenue and how? My presentation will discuss the essential role blogging plays in lead generation, community building, customer support and establishing authority. Blogging is about driving long-term results; so be patient and get your Blog On!
December 29, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos”. This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.
December 29, 2016 — The basic idea of WordPress was to redefine online publishing with allowing anyone to easily publish their articles. More than 10 years later, we used WordPress as an open source publishing platform to build a website for one of the largest cities in Croatia.
I’ll tell you a story of how the city of Rijeka decided to go with open source software and how the people reacted to a fact that everything will be open sourced as well. One of the first large-scale “design in the open” projects in Croatia is defining standards for future web development. We’re discussing the web design process, sharing knowledge with the public and asking citizens to be a part of the redesign effort.
By delivering designs, HTML and CSS, WordPress theme and documents like Content Strategy and Accessibility Guidelines – we’re redefining how the public website should look like. And with the help of WordPress, we’re promoting the power of publishing and transparency.
Serbia and Croatia share similar transparency problems and we can only start to solve them if we step out from our comfort zone. And not only us, but the local governments as well. It can be done, though – if we invest in it – so we can make a better world for our children.
December 29, 2016 — I would like to talk about web design and how to make anyone’s WordPress sites stand out from the rest by using following a set of design principles that create a unique UI that promotes the content and a UX that makes the viewer want to come back.
December 28, 2016 — Coming from a non-IT background, three years ago, I found myself working in an Italian call centre. During the course of three years, I started working on freelance projects, I led ManageWP’s Customer happiness team, and I got a job of a Happiness Engineer at Automattic.
My talk is to motivate and inspire WordPress enthusiasts to always look for more and to never stop learning. With an iron will, a bit of luck, and nerves of steel, everybody can contribute and make a difference. True story!
December 28, 2016 — We will talk about growing your WordPress customer base by proactively improving the experience of your customers. I will introduce best practices for providing Proactive Customer Support for a WordPress startup and the impact it has on your WordPress business.
We will cover the tools, examples, tips and tricks and how to transform your CS team from a “necessary evil” to the backbone of your business.
December 28, 2016 — Full Title: What Happens After Launch? Becoming a Rockstar at Support, Management, and Infrastructure for WordPress
Maintenance is great for seeking a bit more life out of your dishwasher, but it’s not the right approach for you business or for your website.
For many agencies and freelancers, the post-launch support, updates, and minor changes that come up during the life of a WordPress-site are the most taxing, boring, and inconvenient part of the job. It’s not glamorous and rarely is there so much as a ‘thank you’ from the client.
Come find out why web infrastructure is mission-critical, how the challenges can be overcome both technically and financially, and why the term web ‘maintenance’ is completely inadequate for today’s savvy online website owners.
This session includes both practical concepts for managing version-controlled web environments with requirements for multiple web teams and philosophical arguments for why this is even a thing in the first place.