“Salesforce: $8 billion revenue in 2017” reads a headline in late 2015. “Salesforce Announces Appointment of Neelie Kroes to its Board of Directors” is the title of a press release from the Californian company.

Customer Relationship Management (CRM) has been around for a while so what is the big deal with Salesforce? What does this mean for WordPress projects? Acting on client requests to “make their WordPress site smarter” by connecting it to their Salesforce environment we set out to create an easy to use plugin that connects in a matter of minutes.

This talk focusses on questions and (red) flags raised when connecting WordPress to a CRM (Salesforce specific) for a client. Will this forever be a choir or can we make CRM and additional features such as accounting and market research exciting?

Presentation Slides »