Emily Patterson: Four Data-Driven Ways To Overcome Redesign Drama

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November 15, 2017

Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This presentation covers how to use data to illuminate your current site’s issues and sell stakeholders on content overhauls and design improvements. The presentation includes the following takeaways:

– The three types of “back seat drivers” who can derail your website redesign project – and their top concerns.
– How to use data to respond to common redesign questions and concerns
– Get tips for presenting this technical, data-heavy information to an executive audience

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WordCamp D.C. 2017 32


Emily Patterson 1


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