February 15, 2018 — Are you having trouble growing your freelancing business into a full-blown agency? I was too! The average web design business has 1.4 employees which means the vast majority are solo-preneurs. In other words, it’s hard to grow a web design business!

But in 2013, I made a few significant changes to my strategy that paid off big and allowed me to go from struggling freelancer to 7-figure acquisition in just 3 years – starting from scratch with a completely new brand.

In this presentation you’ll learn:
– The benefits of selecting a niche
– How to position yourself in the market
– How to productize your service for maximum efficiency
– Acquisition “gotchas”

February 15, 2018 — Ever wanted to make small changes to the look-and-feel of your site but weren’t sure how to go about it? Itching to change the colour of your site title, tweak the size of your paragraph text, or hide the date on your posts? Let’s go on a CSS adventure together! In this session you’ll learn some basic CSS (Cascading Style Sheets) and we’ll look at some practical examples, using a browser inspector to customize our site’s design.

Prerequisites:
Some basic HTML knowledge is helpful, but not required. You should be open to looking “under the hood” at a site’s HTML and CSS.

Presentation Slides »

February 15, 2018 — Learn about the important items you need to check off your list after launching a new WordPress site, including: submitting a site map to search engines ,website audit, analytics , SEO optimized , and security issues.

This talk will provide you with a handy checklist that you will be able to use for all your WordPress projects!

February 15, 2018 — In March of 2015, I bought the company I had worked for for since 2008. When I took on the business, I didn’t understand the ways I would change and grow, and in many ways was completely unprepared for what I was about to do. Since that time I’ve learned many lessons the hard way that I hope to share with others who might benefit from them.

The things I’ve learned range from knowing your value, to firing the right (or wrong) clients. Attend this talk if you’d like to hear the things that have changed the way I run my business, and will very likely help you run yours.

February 15, 2018 — In this talk, we’ll look at the progression of a bug ticket from beginning to end and see how the software we use every day is continually improved.

February 15, 2018 — Health, both physical and mental, are topics that are not usually openly discussed. But they are also topics that should not be ignored especially in work environments where we sit in front of screens all day and some of us even work remotely, which adds different stressors to life. I talk openly about the journey of my career, the health issues that came along the way, and the lessons I’ve learned and want to pass on to help employees and employers shape a healthy work/life balance with a strong emphasis on physical and mental health.

February 15, 2018 — CSS Grid was released this year and it changes everything; for the web and for the WordPress Community. It means that for the first time ever we get to think of our layout as two dimensional and fully responsive. CSS Grid is not another plugin hack or another bootstrap patch, it is the solution designers have been asking for. It is here to stay and right now is the perfect time to learn it!

February 14, 2018 — In this talk I’ll cover what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS. We’ll also cover some of the dangers of personalization projects and ways they can go wrong.

February 14, 2018 — Can your business come back from the brink of failure? Nearly every business flirts with failure at one point or another. In this session, Jeff Mulholland will explore how your response to being on the brink can be the difference between success and failure.

February 14, 2018 — This talk, he would like to share some leadership lessons which fellow community organisers can learn from a simple tea bag.