Archive for February, 2019

  • Marieke van de Rakt: Why site structure is important for SEO

    Marieke van de Rakt: Why site structure is important for SEO

    WordCamp Porto 2018Speaker: Marieke van de Rakt

    February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.

  • Matthew Boynes: High-Performance Database Queries in WordPress

    Matthew Boynes: High-Performance Database Queries in WordPress

    WordCamp Portland ME 2018Speaker: Matthew Boynes

    February 1, 2019 — What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll discuss strategies for refactoring queries to be as performant as possible, caching strategies, and more.

  • Jeff Golenski: Utilizing growth hacking and design to create a better experience for your customers

    Jeff Golenski: Utilizing growth hacking and design to create a better experience for your customers

    WordCamp Portland ME 2018Speaker: Jeff Golenski

    February 1, 2019 — Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.

  • Christopher Tousignant: React To Gutenberg

    Christopher Tousignant: React To Gutenberg

    WordCamp Portland ME 2018Speaker: Christopher Tousignant

    February 1, 2019 — An intro to React JS Framework and how it relates to Gutenberg. We will discuss React Core Concepts such as JSX, compontents and props, state and lifecycle, handling events, and lifting state.

  • Karalyn Thayer: Before Design

    Karalyn Thayer: Before Design

    WordCamp Portland ME 2018Speaker: Karalyn Thayer

    February 1, 2019 — This topic will be an overview to the leg work to do before you jump into the design and development stage. I will give an introductory talk on site maps, user personas, content guides, and other things to consider about how your website will function before you start designing or developing your site.

  • Jesse Friedman: Hiding the Pulleys and Strings

    Jesse Friedman: Hiding the Pulleys and Strings

    WordCamp Portland ME 2018Speaker: Jesse Friedman

    February 1, 2019 — Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you’ll learn effective marketing techniques to help you actually connect with your users and customers. You’ll see real examples of how I learn about users and do it by providing them with value. We’ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We’ll identify ways to raise your revenue and make customers happy doing it. And we’ll learn how to create up-sells that actually help users rather than just helping your bottom line.

    Let’s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they’re already telling you what they need and how to connect with them.

  • Rich Collier: Real-World WordPress Security

    Rich Collier: Real-World WordPress Security

    WordCamp Portland ME 2018Speaker: Rich Collier

    February 1, 2019 — The security of your WordPress site goes far beyond it’s code and settings. In 2018 and beyond, your online habits and practices make you far more susceptible to being hacked than bad code.

    Let’s talk about how to safeguard your entire online identity, and how doing so will help your WordPress site stay safe from hackers and malware. We’ll also talk about some realistic strategies for securing your WordPress install.