December 31, 2019 — You work hard to create your content. So how can you maximize its impact on your bottom line? Through repurposing. If you have a blog, you already have a good start. Your next step is to take all that awesome original content and repurpose the heck out of it. In this session, you’ll learn from a prolific content generator: how to create and push out and manage your content; how to keep your freshest content up front and alive, find unique ways to get the most out of your existing content and identify the right channels for repurposing it.

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December 31, 2019 — It’s no secret that one of the WordPress core team’s greatest barriers to entry is contributors feeling like they don’t have anything of value to offer; nothing could be further from the truth.

Every potential contributor has something to offer whether they realize it or not, and this session will give them many of the tools and advice they’ll need to succeed in helping to influence the future of WordPress.

Topics covered: entry points for contributors of all levels, whether they’re developers, designers, copywriters, or everyday users. We’ll briefly cover the process of joining the “Making WordPress” community, methods to have your voice heard, submitting patches and keeping trac tickets moving, bringing core down to the local community level, and more.

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December 31, 2019 — Should a password be long and complex? What about a string of easy-to-remember words instead? Are password managers the best way forward? What about multiple factors? Is there a better way?

These are all questions your users have: learn how to answer them and how to make security easy by moving beyond passwords for your web app entirely with magic link based authentication! Your users just click a link; they don’t have to remember anything.

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December 31, 2019 — The idea of narrowing your business focus and positioning away from potential clients can be scary. It’s a fear that must be faced to maximize growth. While it’s natural to assume that becoming less of a generalist means doing less business, the opposite is usually true. By effectively positioning your business, you stand to grow exponentially.

This talk is great for owners of digital studios making WordPress sites but contains just as much value for other business owners trying to leverage their digital presence to grow their business.

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December 31, 2019 — Think you need to hire a CTO and build custom tech to vet your next big idea? Think again!

Learn how startups can rapidly prototype and test their ideas before sinking thousands and millions into proprietary tech. We’ll look at a handful of active startups leveraging WordPress in a variety of industries, how they’re handling scaling, and starting to build their own infrastructure on top using APIs and React/Native.

Learn how you can launch and test your next big idea, applying the Lean Startup model, best practices and some cautionary tales.

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December 30, 2019 — We’ve all heard, used and are here because of this awesome platform known as WordPress. In this session, I will show you how to make a living with WordPress, how you can make money with WordPress using practical examples.

December 30, 2019 — How to Plan your design on mockup to using frameworks in theming your WordPress website.

December 30, 2019 — This was a demo on how to integrate Ipay with Mpesa on your Woocommerce website and receive payments from customers with no extra hustle.

December 30, 2019 — We’ll talk about the 3 things WordPress does best and the 3 things MailChimp does best. And how to bring the best of WP & MC to create synergy for your website and business. We’ll cover MailChimp forms for WordPress, free opt-in offers, and drip campaigns.

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December 30, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

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