Ruth Raventós: A/B testing – the art of building better websites with science!

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Published

June 19, 2020

After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn’t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one.
However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A/B test? In this talk Ruth will present why A/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A/B checklist to discover what things to test and will provide some implemented test examples and their results.

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Event

WordCamp Europe 2020 37

Speakers

Ruth Raventos 2

Tags

A/B tests 1
web design 50

Language

English 8939

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