May 20, 2024 — This presentation is designed for e-commerce professionals, digital marketers, SEO specialists, and business owners looking to understand Search Generative Experience, and how to efficiently and successfully implement it using AI tools.

Attendees will leave with a clear understanding on how to optimize their e-commerce sites for visibility in the new search engine experience.

Understanding SGE and AI in the context of SEO: We look at the fundamentals of SGE and the evolving AI landscape. We briefly look into how it is making old school marketing redundant and too slow.
Impact on e-commerce site visibility: We look at how SGE and changes in the search engine landscape will affect the visibility for e-commerce sites.
Adapting e-commerce SEO strategies for SGE: How can you adapt your e-commerce marketing and growth strategies to SGE.
Implementing changes on e-commerce sites using AI: How can you efficiently implement these changes using AI.
Future-proofing your e-commerce site: How will this future proof your e-commerce site and what do you need to keep in mind in the future.

May 20, 2024

May 19, 2024 — Enfréntate a los retos diarios en torno al mantenimiento y rendimiento de WordPress a través de una serie de comparativas A/B basadas en situaciones reales.

Adquiere las herramientas para decidir con confianza.

No dejes pasar esta oportunidad de profundizar en las mejores prácticas de WordPress.

May 17, 2024 — SEO & Programmatic SEO: What is programmatic SEO? What is the difference in regular SEO and Programmatic SEO?

Pillars of Programmatic SEO: There’re three pillars for the Programmatic SEO. These are the basement for the SEO strategy that will be implemented with an unique approach.

Steps to Implement Programmatic SEO Strategy:

There’re 5 steps to implement a successful programmatic SEO strategy. With these five steps it will be explained that how to get success with actionable tips and tricks for each of the steps.

Niche and Competitor Research (it’s not for every business, so it’s crucial that one identifies the right niche and right competition)
Identify the modifiers and head terms (It belongs to the keyword that will be separated while applying the SEO strategy)
Picking of long-tail keywords (Keyword picking is another crucial aspect as not all types of keyword will work here)
Create appropriate landing page (Here is the place that requires coding. But as a non-coder, it is possible to get the desired result, thanks to WordPress)
Optimization for Better UX (A better UX will drive revenue more than what w can imagine, putting time and effort in here always worth it)

Presentation Slides »

May 16, 2024 — In this lesson, we will learn how to configure a privacy policy and how to integrate it into your footer.

May 16, 2024 — In this lesson, we’ll define permalinks and slugs, change permalinks with WordPress settings, modify category and tag links, adjust the permalink of individual posts or pages, and redirect links using a plugin.

May 16, 2024 — Learn more about Media Settings and how WordPress stores images.

May 16, 2024 — Learn how to configure the WordPress Discussion Settings to modify visitor access to comments. This walkthrough will allow you to personalize your settings to help reduce spam comments on your site.

May 16, 2024 — Setting your homepage display can be tricky. This lesson will clarify which templates are assigned when updating this setting and how to start building your site confidently with the right foundation in place. We will also explore other Reading Settings, such as post feeds and search engine visibility.

May 16, 2024 — Learn how to configure the WordPress Writing Settings to streamline your posting experience. This walkthrough will give you an opportunity to personalize the Default Post Category, Default Post Format, and learn how to create a post via email.