June 8, 2026 — AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.

June 8, 2026 — Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high. This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences. Atomic PMF: If your company likes failure, they’re really going to love success! Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn’t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.

June 8, 2026 — In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.