February 27, 2018 — This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!
February 25, 2018 — This track consists of five short sessions focused on Blogging and Social Media.
Use These 5 Basic Blogging Skills to Rock Instagram
Don’t be intimidated by Instagram. Many of the core tools used grow a successful blog also apply to this social channel. You’ll walk away from this session with 5 strategies you can use to skyrocket your success
How I Repeatedly Broke my WordPress Site – and How I Cleaned-up The Mess
What happens when you start building your site without considering what you want it to do? What happens when your web hosting company is part of the problem?
We’ll look at a real-life example of how to make wise choices while planning your site, what can happen when you don’t make the best choices – and how to clean up the mess, regardless of who or what caused the problems.
As our example, we’ll look at what happened when a simple site evolved into a WordPress site, and what happened while trying to get them to play well together.
This journey will be both fun and educational. No experience required!
WordPress Redirect Links: Your New Best Friend for Influencer Marketing
WordPress redirects are a much underused tactic in marketing campaigns. At NTEN, we gave unique addresses to partners in a marketing campaign, which allowed us to track the web traffic that came from them. That info not only helps us make better decisions about marketing partners but is also really useful to share with the partner as a win, so we can keep them engaged and more likely to keep sharing. This small piece of WordPress tech can have a huge impact.
Proper Care and Feeding of Trolls
Many bloggers don’t worry about trolls. “I’m not big enough to attract a troll,” I’ve been told. If you’re thinking of that combative person who hides behind a fake name or anonymous profile, spewing insults and political rants, that’s only one of many kinds of trolls. In reality, a troll can be a family member, a friend, or a passionate person who believes they are saving the world from your lies.
Whatever troll you’ve attracted to your blog, it can be stressful and be distracting for both you and your readers. In this session, I’m going to share the steps I take to protect myself from a trouble maker.
Counting down: What not to forget when you launch your website
You’ve completed the famous five-minute installation of WordPress, customized a theme and published some content, but now what? We’ll cover the essentials of launching a professional site with WordPress, and some helpful tools for quality control, SEO, security, webmaster tools, analytics, monitoring, and maintenance.
February 21, 2018 — This talk will explore browser-compatible innovations in CSS that you should start employing in place of media queries. The end result will save time and create more adaptive web experiences.
We will walkthrough practical use cases for the calc() function, Flexbox, and CSS Grid.
January 24, 2018 — Let’s be honest… We are not, nor will we ever be, Beyoncé. But, mere mortals can learn from Queen Bee’s impeccable social media marketing strategy and use WordPress to get it done. With 10.6 million likes and counting on Instagram, Beyoncé knows how to connect with her followers by sharing glimpses of her life in photos or in short videos. In order to build your following for your brand or business, you must engage your audience, but let’s do it like Beyoncé! We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now! We’ll even take a step further and discuss what the average developer can implement in order to make engagement much easier for their users to engage properly. Because ‘Yoncé certainly did not build her empire of 14 million Twitter followers by sporadically sharing (or oversharing) on social media. Yet, the greater question is, “Is there a formula for social media success when promoting a business brand?” YES!
January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.
A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.
December 12, 2017 — Images and video are among the largest use-cases for WordPress content, but the way in which users interact with media in WordPress hasn’t improved significantly since the introduction of the Media Library in WordPress 3.5 in 2012 and Media Grid in WordPress 4.0, released in 2014.
Meanwhile, user expectations for handling of photos or videos have since changed, with users expecting rich editing experiences with solid mobile flows, causing WordPress to fall behind.
November 12, 2017 — While there’s always discussion on how social media (our constant need for “Likes” and the consumption of superficial celebrity lives) is damaging to us – I want to take a different approach and highlight how much progress is being made to destigmatise mental health in Ireland by both our own actions and those of organisations across online channels.
I will focus on social media campaigns run by businesses & charities, the increase in mental health blogging by young people, the open sharing of emotions and discussions on mental health issues, and how all of this is actively helping individuals across the country.
November 11, 2017 — Now that you have a WordPress site and your blogging what are you going to do with it? Deciding on what to blog on is not as complicated as it sounds. Determine what you are passionate about, think about what your excited about in your community and how you can bring about engagement and collaboration.
You have a voice that needs to be heard and using WordPress is an awesome tool to use. Creating a Brand is a promise that your content is important and an invitation to not only follow, but to be engaged, involved, contributory and active.
Bill Gates stated, “content is king,” and content runs the world. “How to be Dope and Lit on Social Media” is a way to share dynamic and diverse content that inspires and motivates: to move people to go beyond their every day lives and engage to bring change. Every person has a voice and that voice deserves to be heard using the diversity of platforms, tools and digital devices available.