January 27, 2019 — So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.
January 24, 2019 — Dr. Nancy Richmond will present the most important social media tips for 2018. She will share best practice examples that will leave you feeling inspired and excited to grow your following and engagement on social media.
January 11, 2019 — Whether you want your website to build a community, build your reputation, or build your bank account, you need to have a well defined sales strategy in place. Dynamic sales funnels aren’t just for “get rich quick” schemes or talking heads, they are a crucial component of helping you to reach the goals you set for your online presence, regardless of your industry or focus. In addition, incorporating multimedia, social engagement tools, and interactive resources will extend the length of your funnel by fostering more long-term relationships with your clientele.
Diagram the main components of your Sales Funnel
Identify top priority Plugins & Tools to build your Funnel
Draft your Sales Strategy Roadmap
January 10, 2019 — 5 tips for increasing engagement via social media
January 2, 2019 — The discussion topics will range in areas of:
The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
How to connect across generational lines for increased engagement.
Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.
Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
Applying new learning to be a digital leader on and offline.
Don’t rely just on SEO, conventional marketing, and analytics.
The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying content.
Social Media is designed to be engaging, fun and embracing the diversity of thinking.
Everyone has the potential to be awesome on social media because of their authentic content.
December 14, 2018 — Managing a multilingual website or promoting your business on social media in more than one language can be challenging. How can you create bilingual content without doubling your workload? What targeting options are available to reach specific linguistic subgroups? What cultural considerations exist when selecting platforms, content and messaging? Which plugin options are available for multilingual sites? This talk will look at best practices in bilingual social media management and content strategy, drawing concrete examples from government, multinational corporations and local startups.
December 12, 2018 — Once you have a great website for your business, or a client’s business, time to get it out there. No longer is the Internet a Field of Dreams where people just show up. Using Social Media can help grow your brand awareness and show customers how engaged with them you are.
December 5, 2018 — Crossing digital platforms sometimes is not easy, so there must be knowledge of who you’re trying to attract and what content bait you’re using to grab attention. This talk will show how your content will hold your reader’s attention and encourage them to return back to your site. Digital impressions and perceptions are important because they do define our presence in the world.
SEO and Google are not the be all and end all solutions to building followers. Engagement and activism are still key…
November 26, 2018 — La librería multimedia es una herramienta esencial en nuestro trabajo diario con WordPress. Sin embargo, muchas veces hemos experimentado dificultades para utilizarla y gestionarla correctamente, o nos hemos encontrado con ingentes cantidades de archivos dificilmente manejables.
La idea de esta charla es transmitir las mejores prácticas para el uso y gestión de la librería multimedia.
Además explicaré algunos casos de uso y también qué plugins tenemos disponibles en repositorio para ampliar y mejorar sus funcionalidades.