March 30, 2020 — Search Engine Optimization is one of the most important, misunderstood and overlooked topics for those working in WordPress. During this 45-minute talk, we will provide an informative and humorous take on how to improve your SEO as a small business.
January 15, 2020 — November 9th, 2017 – There are hundreds of platforms to use when it comes to building your website. So does it matter which platform you use? The answer is yes- it does matter. So in this presentation I would like to go over key benefits and differences that make WordPress stand apart from other platforms and how does it work when it comes to Search Engine Optimization and setting you site up for success.
July 12, 2019 — หลายๆคนที่ optimize WordPress ก็จะคิดถึงแต่ caching แต่จริงๆแล้วเรายัง optimize ได้มากกว่านั้น โดยอยากให้ทุกคนได้มาเข้าใจว่า จริงๆแล้วเราควรจะ optimize อะไรใน WordPress ของเรา และนอกจากจะได้เห็นว่าจะต้อง optimize ยังไง ผมจะมาเล่าด้วยว่า ทำไมถึงต้อง optimize แบบนี้ และบอกได้เลยเว็บไซต์ของคุณจะเร็วขึ้นอย่างน่าตกใจเลย
June 21, 2019 — CRO for WP ECcommerce sites
* What is CRO
* CRO and WP sites
* CRO best practices
* Non functional aspects of cRO
* traffic or conversion? the chicken or the egg?
* sample cRO processes
* tools, resources, help for cRO
June 10, 2019 — Don’t be afraid to try something new! Optimizing your website through experimentation can help you level up your site. Brainstorm ideas and learn about some user-friendly technologies to help you get started.
June 6, 2019 — Getting a good amount of traffic on the website is exciting, but it’s also important to understand how many of them are taking an intended action, i.e signup, purchase and so on. In this talk, we will cover the reason behind why conversions are not happening and what needs to be done in order to improve that. By understanding, analyzing and improving the conversion rate one can increase revenue per visitor and acquire more customer.
January 8, 2019 — The lecture will cover how to get your sites current page speed score, how to optimize it for faster load times, and why its important. We will examine multiple testing services, WordPress optimization addon’s both free and paid, and web hosts.
How to test your sites page speed.
Image & Plugin optimization.
Why page speed is important.
January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.
December 31, 2018 — Almost all WordPress users publish content or blogs on their website, but most don’t know how make this content surface at the top of page one on Google.
This presentation will cover some of the most important on-page content optimization techniques including:
– Title tag optimization.
– Heading tag hierarchy and optimization.
– Topic focusing, structuring and optimization.
– Optimizing for featured snippet and PAA (people also ask) results.
– Schema.org markup and Internal linking
This presentation is designed to follow Arsen’s talk, our goal is to educate the expose the audience to all aspects of search engine optimization.
August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.