Search Results for ‘Optimization

  • Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    WordCamp Chicago 2017Speaker: Andy Crestodina

    August 30, 2017 — This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

    • Why most websites fail today, according to 12 years of research
    • How and where to use the two kinds of evidence
    • How to create a conversion map that guides visitors thoughts and action

    You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.

  • Tom Shapiro: Effective Conversion Optimization Techniques

    Tom Shapiro: Effective Conversion Optimization Techniques

    WordCamp Boston 2017Speaker: Tom Shapiro

    August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

    Presentation Slides »

  • Tony Zeoli: Social Meta Optimization

    Tony Zeoli: Social Meta Optimization

    WordCamp Raleigh 2017Speaker: Tony Zeoli

    May 27, 2017 — JetPack enables powerful social sharing tools in WordPress for content publishers to cross post to Facebook, Twitter, Google+, LinkedIn, Path, and Tumblr. In the early days of social crossposting, it was relatively impossible to manage the content of your social share. As Open Graph was introduced and all the major social networks adopted the technology, plugin developers started to build connections between WordPress and the primary networks, so web publishers could manage the post title, description, image (or video), and link shared into each social network.

    In this session, WordPress consultant, Tony Zeoli, will walk through how to optimize your posts, pages, products, or post types for social media using a freely available plugin with a powerful social meta manager. Tony will show you how to set up your social meta values and then debug your posts using Facebook’s Debugger tool, so that Open Graph dumps the cache of previous page content in favor of the new social optimized information. He will also go over how to add your Facebook admin IDs and profile IDs, so that Open Graph can validate the content publisher.

    Presentation Slides »

  • Drew Wilde: Website Optimization Through Quality Experimentation

    Drew Wilde: Website Optimization Through Quality Experimentation

    WordCamp San Diego 2017Speaker: Drew Wilde

    May 14, 2017 — Web optimization can be daunting, especially for WordPress users managing their own sites. However, optimization doesn’t have to be scary! It can be slow, iterative and worthwhile for all experience levels. As long as you understand why we optimize, overcome the fear, and follow best practices it’s possible to learn and grow from optimizations strategies, both large and small. WordPress is the place to be for web optimization.

  • Trust P Nhokovedzo: Search Engine Optimization using WordPress

    Trust P Nhokovedzo: Search Engine Optimization using WordPress

    WordCamp Harare 2016Speaker: Trust P Nhokovedzo

    January 4, 2017 — One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.

    SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).

    I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.

    Presentation Slides »

  • Peter Wilson: Seven Times Faster - A Study in Frontend Optimization

    Peter Wilson: Seven Times Faster – A Study in Frontend Optimization

    WordCamp Europe 2016Speaker: Peter Wilson

    July 1, 2016 — The average web page takes fifteen seconds to load, this can lower the PageSpeed score to the low 30s. Working together web designers and devs can make sites readable in two seconds, working towards a web seven times faster.

    Find out how to get a PageSpeed score in the 90s. What are the rules you have to follow, what are those you have to break?

    Presentation Slides »

  • Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    WordCamp Las Vegas 2015Speaker: Mari Kane

    February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.

  • Takayuki Miyauchi: WordPress Optimization on Hack Language + HHVM

    Takayuki Miyauchi: WordPress Optimization on Hack Language + HHVM

    WordCamp Kansai 2015Speaker: Takayuki Miyauchi

    December 4, 2015 — HHVMはFacebookが開発したPHP及びHack言語の実行環境で、WordPressをこの環境で使用すれば高速化が期待できます。
    また、HHVMで実行可能なもう一つのプログラミング言語であるHack言語はPHPと互換性がある言語で、WordPressをHHVMに最適化させるためのプラグインをHack言語で記述することにより、非常に優れたパフォーマンスを発揮することができるようになります。
    このセッションではHHVM及びHack言語、そしてそれらを使用したWordPressの高速化について解説していきます。

    Presentation Slides »

  • Andrea Cardinali: WPO – WordPress Performance Optimization

    Andrea Cardinali: WPO – WordPress Performance Optimization

    WPDay 2015Speaker: Andrea Cardinali

    November 13, 2015 — Se pensi che il tempo di caricamento della pagina non sia importante o di non poter migliorare la velocità del tuo sito perché è il server ad essere lento, ti stai sbagliando 😄In questo talk parlerò del perché è importante realizzare siti veloci, delle principali best practices per realizzarli e del come migliorare le performances in modo rapido e senza fatica.

    Presentation Slides »

  • Bjørn Johansen: Unlearn your optimization skills. HTTP/2 is here

    Bjørn Johansen: Unlearn your optimization skills. HTTP/2 is here

    WordCamp Belgrade 2015Speaker: Bjørn Johansen

    September 26, 2015 — With the introduction of HTTP/2, a lot of things are changing. We developers now have to unlearn some of the things that made us excellent, to adapt to a different world.

    Presentation Slides »