January 8, 2019 — The lecture will cover how to get your sites current page speed score, how to optimize it for faster load times, and why its important. We will examine multiple testing services, WordPress optimization addon’s both free and paid, and web hosts.
How to test your sites page speed.
Image & Plugin optimization.
Why page speed is important.
January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.
December 31, 2018 — Almost all WordPress users publish content or blogs on their website, but most don’t know how make this content surface at the top of page one on Google.
This presentation will cover some of the most important on-page content optimization techniques including:
– Title tag optimization.
– Heading tag hierarchy and optimization.
– Topic focusing, structuring and optimization.
– Optimizing for featured snippet and PAA (people also ask) results.
– Schema.org markup and Internal linking
This presentation is designed to follow Arsen’s talk, our goal is to educate the expose the audience to all aspects of search engine optimization.
August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.
March 5, 2018 — Πριν λίγο καιρό η Google ανακοίνωσε ότι η ταχύτητα φόρτωσης μίας ιστοσελίδας θα είναι σημαντικός παράγοντας για την κατάταξή της στα αποτελέσματα της αναζήτησης. Καταλαβαίνουμε λοιπόν πόσο σημαντικό είναι να έχουμε ένα γρήγορο website. Η βελτιστοποίηση ενός WordPress website στο θέμα της ταχύτητας αν δεν γίνει σωστά μπορεί να επιφέρει τα εντελώς αντίθετα από τα επιθυμητά αποτελέσματα. Στην ομιλία θα μελετήσουμε τρόπους βελτιστοποίησης καθώς και θα εμβαθύνουμε τεχνικά σε έννοιες/τεχνικές όπως το caching, CDN , CSS/JS Minification, Image Lazyload & Compression και άλλες.
February 14, 2018 — Creating a quality optimization culture through experimentation and quality product design.
I touch on Project Management principles as well as Voice of the Customer ideals.
December 2, 2017 — Optimierungstipps für die lokale WordPress Installation unter besonderer Berücksichtigung das man zwischen vielen installationen/Projekten ständig umschalten muss.
October 19, 2017 — I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.
August 30, 2017 — This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.
• Why most websites fail today, according to 12 years of research
• How and where to use the two kinds of evidence
• How to create a conversion map that guides visitors thoughts and action
You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.
August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.