January 24, 2019 — “There is no one “right way” to build an Agency. There is only the solution that works best for you!
This talk will explore the pitfalls and growing pains that come with the transition from Freelancer to Agency owner. From not knowing how long tasks really takes to the unexpected expense of management tools and lost billable hours. It will also share both online & online resources as there is great power in learning from those that have gone before.
Views will learn that there are a vary ways to grow your team from US based to oversees; contractor to employee to strategic partner. The possibilities are endless. They will leave this talk inspired with the knowledge that they can grow their business their way!”
January 24, 2019 — Help make the world a better place with WordPress.
Assisting organizations that make this world a better place is highly inspiring and satisfying. But that can’t be the only reward when you give your professional best. In a nutshell: Birgit shares how to work with nonprofits and how to bring them into the best light online.
She dives into the importance of a rare commodity: Listening. She teaches how to create catered comprehension. She discusses how you can build a donor/member-oriented website and how to incorporate the organization’s “bucket list” within the realities of budgets and capabilities.
You will learn about the wide range of online needs for various types of nonprofits and share info about plugins and tools to build useful solutions. You’ll walk way with the resources to connect with other nonprofit technologists and services.
Just because the organization is a nonprofit doesn’t mean you can’t make a living building effective websites with a notable online presence.
January 20, 2019 — Your pipeline is full? CONGRATULATIONS!!
A full pipeline of clients and project is not all you need to make your agency grow. New business doesn’t mean a thing without the right systems to support it. This talk discusses some of the systems that can be put into place to support new business, control costs and improve revenues.
Because revenue doesn’t mean sh*t if you’re not profitable.
January 7, 2019 — The ability to utilize and enjoy website content shouldn’t be limited to the those with perfect eye sight and neurotypical conditions. Learn about some of the best practices for having an accessible website, useful plugins, what Section 508 is, ways to be Section 508 compliant, and how to take steps to make your website accessible to all users.
December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.
In this media age everyone is a publisher — even nonprofits.
December 7, 2018 — This session will explore what we learned during the creation, planning and execution of the events and give some thoughts on how the WordPress community can give back using their professional skills.
December 5, 2018 — WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn donations and exposure will increase for the organization as well as their digital reputation.
In this presentation I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, seo, plugins all enhance the way we not only tell the nonprofits story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.
November 26, 2018 — Ben, a Virtual CFO is joining us to talk about just how few business owners in the WordPress space really understand their numbers – let alone how to use them to improve their businesses, earn more profit, and sleep better at night. In this talk, Ben will cover 5 quick ways to increase profits in the next week and the top 5 numbers to keep an eye on to make sure a business survives and thrives. Come prepared to take lots of notes!
August 22, 2018 — Facebook groups are a great way to build your brand and build connections but can you really make money from them?
In this presentation I’m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services.
With two large groups (6k and 3k) I’ve learned the hard way how to deal with the trolls, share the right content, create connection and sell without selling.
Why you should consider a Facebook group
How to set primary goals for your group
How to build and maintain engagement
Managing time and resource investment in your group
What kinds of content to share
How to sell without selling
Dealing with trouble makers and keeping things positive
August 22, 2018 — Hosted by Bret Phillips, this panel will feature three successful business owners that specialize in building WordPress websites for different markets and client sizes.
The purpose of this panel is to help dissect the process of pricing your work so that you can continue to offer great value to your clients while staying profitable.
Freelancers will get a better understand of their own value and where to start.
Agencies and other staffed businesses will understand how to take profit into account when
pricing larger projects with many ‘unknowns’.