Search Results for ‘SEO

  • Andrea Barghigiani: La vera ottimizzazione SEO di una pagina WordPress

    Andrea Barghigiani: La vera ottimizzazione SEO di una pagina WordPress

    WordCamp Rome 2017Speaker: Andrea Barghigiani

    April 16, 2018 — Le ottimizzazioni SEO da poter implementare nella nostra installazione WordPress sono veramente molte, ma ci sono alcuni aspetti in quella On-Page che sono completamente sotto il tuo controllo, scopri quali sono!

    Presentation Slides »

  • Annelieke van den Berg: How to handle the SEO of a multilingual WordPress website

    Annelieke van den Berg: How to handle the SEO of a multilingual WordPress website

    WordCamp Antwerp 2018Speaker: Annelieke van den Berg

    April 2, 2018 — Where here in Antwerp, Belgium and Belgium is a multilingual country where they speak two languages, Flemish-Dutch and French. And if you have a website where you want to address whole of Belgium, how can optimize your SEO so that you’ll rank for both Flanders and Wallonia? In this talk I’m going to walk you through the most important steps of how to prepare your website for multilingual SEO.

    Presentation Slides »

  • Nicolas CreaNico: Les 10 leviers à optimiser en 2018 pour votre SEO

    Nicolas CreaNico: Les 10 leviers à optimiser en 2018 pour votre SEO

    WordCamp Paris 2018Speaker: Nicolas CreaNico

    March 29, 2018 — Voici les différents points que je vous propose de passer en revue pour donner un maximum de chances à votre site WordPress de faire plaisir à Google.

    1. La structure de WordPress
    2. Un site mobile / AMP
    3. Un certificat HTTPS
    4. L’expérience utilisateur (« UX »)
    5. Les 4 questions auxquelles il faut répondre en quelques secondes
    6. Les méta-données
    7. Les contenus
    8. Le partage sur les réseaux sociaux
    9. Le maillage interne
    10. Les maillages externes

    Presentation Slides »

  • Michelle Foolen: Geef je eigen site een SEO audit

    Michelle Foolen: Geef je eigen site een SEO audit

    WordCamp Noord-Nederland 2018Speaker: Michelle Foolen

    March 12, 2018 — Je hebt een mooie website gebouwd maar nu is de vraag: word je site ook daadwerkelijk gevonden door potentiële bezoekers? SEO (search engine optimization) gaat over het optimaliseren van je site zodat je goed te vinden bent in zoekmachines zoals Google. Dit klinkt misschien ingewikkeld, maar met een paar praktische tips die ik ga bespreken in deze talk kun je hier ook zelf mee aan de slag gaan!

  • Pam Aungst: Intermediate SEO Strategies

    Pam Aungst: Intermediate SEO Strategies

    WordCamp NYC 2017Speaker: Pam Aungst

    February 18, 2018 — This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

  • Art Enke: Effective Technical SEO for WordPress (2017 and Beyond)

    Art Enke: Effective Technical SEO for WordPress (2017 and Beyond)

    WordCamp Phoenix 2017Speaker: Art Enke

    January 24, 2018 — Get real-world SEO insights and grow your WordPress site in 2017 and beyond. This presentation will help you become familiar with industry leading tools such as SEMrush, Ahrefs, Majestic, Screaming Frog and give you confidence to approach in your content strategy in a competitive landscape.

  • Kasirye Arthur: SEO as Marketing Strategy

    Kasirye Arthur: SEO as Marketing Strategy

    WordCamp Kampala 2017Speaker: Arthur Kasirye

    January 23, 2018 — SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

  • Irene Donnell: Social Media Sorcery – How Social Media and SEO Together are Magic

    Irene Donnell: Social Media Sorcery – How Social Media and SEO Together are Magic

    WordCamp Los Angeles 2017

    January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.

    Examples include:
    – Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
    – Social channels can be optimized for keywords that complement website keywords and phases.
    – Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.

    A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.

    Presentation Slides »

  • Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    WordCamp Los Angeles 2017Speaker: Arsen Rabinovich

    January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

  • Jenny Munn: SEO in 2017: Identifying Strategies to Boost Results

    Jenny Munn: SEO in 2017: Identifying Strategies to Boost Results

    WordCamp Birmingham 2017Speaker: Jenny Munn

    January 10, 2018 — SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it) account information handy.