April 16, 2018 — Le ottimizzazioni SEO da poter implementare nella nostra installazione WordPress sono veramente molte, ma ci sono alcuni aspetti in quella On-Page che sono completamente sotto il tuo controllo, scopri quali sono!
April 2, 2018 — Where here in Antwerp, Belgium and Belgium is a multilingual country where they speak two languages, Flemish-Dutch and French. And if you have a website where you want to address whole of Belgium, how can optimize your SEO so that you’ll rank for both Flanders and Wallonia? In this talk I’m going to walk you through the most important steps of how to prepare your website for multilingual SEO.
March 29, 2018 — Voici les différents points que je vous propose de passer en revue pour donner un maximum de chances à votre site WordPress de faire plaisir à Google.
1. La structure de WordPress
2. Un site mobile / AMP
3. Un certificat HTTPS
4. L’expérience utilisateur (« UX »)
5. Les 4 questions auxquelles il faut répondre en quelques secondes
6. Les méta-données
7. Les contenus
8. Le partage sur les réseaux sociaux
9. Le maillage interne
10. Les maillages externes
March 12, 2018 — Je hebt een mooie website gebouwd maar nu is de vraag: word je site ook daadwerkelijk gevonden door potentiële bezoekers? SEO (search engine optimization) gaat over het optimaliseren van je site zodat je goed te vinden bent in zoekmachines zoals Google. Dit klinkt misschien ingewikkeld, maar met een paar praktische tips die ik ga bespreken in deze talk kun je hier ook zelf mee aan de slag gaan!
January 24, 2018 — Get real-world SEO insights and grow your WordPress site in 2017 and beyond. This presentation will help you become familiar with industry leading tools such as SEMrush, Ahrefs, Majestic, Screaming Frog and give you confidence to approach in your content strategy in a competitive landscape.
January 23, 2018 — SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.
A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.
January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.
This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:
Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices
January 10, 2018 — SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it) account information handy.