Search Results for ‘SEO

  • Flavio Mazzanti: Dalle Keyword al Search Intent fino alla Sessione di Ricerca: come sta evolvendo la SEO

    Flavio Mazzanti: Dalle Keyword al Search Intent fino alla Sessione di Ricerca: come sta evolvendo la SEO

    WordCamp Rome 2018Speaker: Flavio Mazzanti

    April 16, 2019 — L’intervento vuole porre l’attenzione sull’evoluzione della SEO come materia integrante di un intero progetto di web marketing.

    Si andrà quindi a delineare ciò che oggi un SEO Specialist deve essere in grado di affrontare: dalla strutturazione del lavoro fino all’analisi dei dati.

    Uno spaccato completo che possa permettere di avere le giuste linee guida per affrontare un progetto lato SEO e in particolare rivolto a come analizzare nel dettaglio i dati per capire la bontà del lavoro svolto.

  • Gennaro Cuofano: Ok Google, fai parlare i miei contenuti! Fare SEO ai tempi della ricerca vocale

    Gennaro Cuofano: Ok Google, fai parlare i miei contenuti! Fare SEO ai tempi della ricerca vocale

    WordCamp Rome 2018Speaker: Gennaro Cuofano

    April 16, 2019 — Nell’era della ricerca vocale, i contenuti assumono forme diverse. Oggi entrare sulla prima pagina di Google non è il mindset vincente.

    Per fare in modo che Google faccia parlare i tuoi contenuti devi pensare in maniera strategica. Non importa se hai un piccolo blog e stai cercando di competere con siti già autorevoli e affermati.

    Con tanta sperimentazione anche tu potrai far parlare i tuoi contenuti! Nella talk Gennaro ti farà vedere come usare il “SEO Hacking” per posizionare i tuoi contenuti nell’assistente vocale di Google.

  • Khyati Gala: SEO and Digital Marketing for WordPress

    Khyati Gala: SEO and Digital Marketing for WordPress

    WordCamp Granada 2018Speaker: Khyati Gala

    April 13, 2019 — Khyati Gala will be talking about different tips and tricks which will help your WordPress website’s SEO. She will walk you through some tools that you can use for more powerful websites. The talk will also include some nice methods for Digital Marketing. Everyone from beginners to developers can attend this talk and enjoy and learn more about SEO and her experiences.

  • Roberto Serra: Rank Brain SEO

    Roberto Serra: Rank Brain SEO

    WordCamp Rome 2018Speaker: Roberto Serra

    April 11, 2019 — Durante l’intervento mostrerò i principali cambiamenti apportati da Rank Brain in ottica SEO. Durante lo speech mostrerò esempi e casi studio reali offrendo una direzione concreta verso un approccio semplificato ma operativo rispetto al posizionamento sui motori di ricerca

  • Charles Mackenzie: Simple tips and tricks for great SEO

    Charles Mackenzie: Simple tips and tricks for great SEO

    WordCamp Johannesburg 2018Speaker: Charles Mackenzie

    April 7, 2019 — This workshop is an introduction to the basic principals of Search Engine Optimisation (SEO) and how to practically implement them on a WordPress website.

  • Christine Laikind: Tips to Improve your SEO with Web Accessibility

    Christine Laikind: Tips to Improve your SEO with Web Accessibility

    WordCamp Greenville 2019Speaker: Christine Laikind

    April 1, 2019 — When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology (like screen readers, captioning or joy sticks). Therefore it is not that difficult to understand why lack of accessibility negatively impacts SEO. Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.

    Presentation Slides »

  • David Zimmerman: Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO

    David Zimmerman: Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO

    WordCamp Greenville 2019Speaker: David Zimmerman

    March 27, 2019 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, but it will set up your clients for optimal Google love.

  • Marieke van de Rakt: What is Important in SEO in 2018?

    Marieke van de Rakt: What is Important in SEO in 2018?

    WordCamp Brighton 2018Speaker: Marieke van de Rakt

    March 27, 2019 — Voice search is rapidly evolving. Will it be the next big thing? Or is it already? And what should you be doing in order to stay on top of the game?

    What about mobile indexing? Will this effect your rankings in the future?

    In this talk I will be talking about some of the latest trends and important new insights in the world of SEO.

  • Myriam Jessier: Technical SEO for WordPress Dev (and Other Code Tinkerers)

    Myriam Jessier: Technical SEO for WordPress Dev (and Other Code Tinkerers)

    WordCamp Montreal 2018Speaker: Myriam Jessier

    March 18, 2019 — This talk is a short, straight to the point recap of all the important SEO points a developer should know. WordPress is one of the best platforms for SEO. Sadly, most of us think that installing an SEO plugin will fix everything. That’s not the case! So here’s your cheat sheet to technical SEO for WordPress!

  • Art Enke: Technical SEO for eCommerce & Large WordPress Sites

    Art Enke: Technical SEO for eCommerce & Large WordPress Sites

    WordCamp Phoenix 2019Speaker: Art Enke

    March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?

    I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:

    – Effective use of rel=canonical
    – Where and how to control content with noindex, nofollow meta robots
    – XML sitemap and Robots.txt review
    – Screaming Frog insights for the technical SEO person