August 17, 2018 — SEO is not Rocket Science, as a matter of fact, SEO on WordPress is very easy! You have to care about a few things, do a few things, don’t do a few things and you will end up with a technichal search engine optimized website in no time! Then you can start with the real work: content and marketing a.k.a. content marketing. This talk is about the few things to care about, the few things you have to do, the few things you do not have to do and what to focus on when the real work (content & marketing) starts.
August 16, 2018 — For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU.
Learn what’s working and what’s not working in links for SEO in 2018 and beyond.
Learn why Link Audits and the Disavow file are still so important, and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links
August 11, 2018 — Přednáška od Filipa Podstavce na téma Jakou cestu ušel Google v SEO?
August 1, 2018 — This session is aimed at business owners who want to understand how modern SEO works. Google is constantly changing the rules and 2017 has seen yet more changes to how Google wants you to promote your business online. We’ll dispel some of the common myths around SEO and talk about what you need to focus on.
July 27, 2018 — A beginners guide to the dark arts. Topics include: determining what keywords have the most volume and best intent, optimizing your content, positioning your content for Quick Answers (position zero), what the heck is this schema & structured data, how to stroke people’s ego for backlinks and much, much more.SEO presentation
July 16, 2018 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile search results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.
July 12, 2018 — Estela Franco, especialista en SEO, nos presenta una charla PechaKucha sobre la potencia del SEO para WordPress y la obsolescencia de Yoast. ¿Es más importante crear webs en base al SEO o pensando en nuestra audiencia final? Franco nos revela los secretos del Search Engine Optimization.
July 11, 2018 — Are you a developer who builds websites, large or small? Are your clients asking hard questions about Google, or are some of their sites not ranking as well as they’d wish? In this talk, aimed at WordPress developers, I’ll teach you how to incorporate SEO into every part of the website development flow, to make sure you’re on the right side of these discussions. By asking the right questions during all the phases of a website’s development process, you can make sure the website will rank. You can also use these questions to land yourself the job if you’re still in the proposal phase.
June 25, 2018 — New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat. At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you’re crafting a new website in the first place. This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.
June 11, 2018 — There’s what we tell the world, what we tell our friends and what we tell Google. But only one of these gets the truth. Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can’t afford to overlook keyword research. So why do we use search behavior only to enhance our SEO and PPC? What if it could inform your email marketing, call centers, in-store displays, social media and every other touchpoint? It can and it should. In this talk, you’ll learn the following: -why reserving search data for SEM alone is a giant missed opportunity -how basic keyword research can be executed by any marketer -where search behavior should be leveraged to enhance other disciplines.