Search Results for ‘Sallie Goetsch

  • Sallie Goetsch: Building A Journalist-Friendly Online Pressroom With WordPress

    Sallie Goetsch: Building A Journalist-Friendly Online Pressroom With WordPress

    WordCamp Sacramento 2017Speaker: Sallie Goetsch

    December 22, 2018 — What do speakers, authors, non-profits, and startups have in common? When you’re on a mission to change the world, you need media coverage. And whether you’re looking to appeal to YouTube stars or the New York Times, your website needs a pressroom.

    The amazing thing about many online pressrooms is that they are so bad. Despite readily available information about the key ingredients journalists are looking for, many organizations bury their press contacts, don’t make logos and photos available, and make it hard to find existing coverage and press releases.

    There are services that combine building and hosting an online pressroom with media monitoring, contact lists, and press release distribution, but most of them are aimed at large, successful businesses that can afford to pay thousands of dollars a month.

    Not in the Fortune 500? Don’t worry, you can still have a stellar pressroom, and WordPress is a great tool to build it with. Join WP Fangirl Sallie Goetsch as she walks you through

    What journalists want to see in an online pressroom
    Examples of online pressrooms built with WordPress
    Displaying news about your company
    Setting up a press release options page
    Adding logo, photo and video galleries to your pressroom
    Including printable press kits in your WordPress pressroom

    If you’re a developer, you’ll learn about a great add-on service for your customers. If you’re a nonprofit organization or business owner, you’ll learn how your website can have media appeal no matter what your budget.

  • Sallie Goetsch: Falling In Love With Flexbox

    Sallie Goetsch: Falling In Love With Flexbox

    WordCamp Sacramento 2016Speaker: Sallie Goetsch

    October 31, 2016 — For me, CSS Flexbox wasn’t just a discovery, it was an epiphany. It’s become my number-one tool for responsive layouts, and I keep discovering new uses for it.

    If you’re a front-end developer or a designer who codes and you haven’t started using Flexbox yet, come to this talk to find out how to save time, save math, and save media queries. If you build plugins that add new content types (events, products, portfolio entries) and ship stylesheets and templates with them, Flexbox is the easiset way to create layouts to display that content attractively in any theme, on any size screen.

    Join me for a tour of real-life design problems solved with Flexbox:

    Presentation Slides »

  • Sallie Goetsch: Is WordPress the Best Tool for This Job?

    Sallie Goetsch: Is WordPress the Best Tool for This Job?

    WordCamp Los Angeles 2016

    October 8, 2016 — There’s an old saying that when all you have is a hammer, everything looks like a nail. You can build almost anything with WordPress, but should you? If you build a single landing page or a 5-page brochure site in WordPress, you may be burdening your client with the cost and effort of constant maintenance of a site they might update once in a year. But if you don’t use a CMS when you need one, managing that site is going to be a nightmare for the client. Here’s how to explain to clients what a content management system is, how to tell whether they need one, where to go if they don’t, and why WordPress is worth the higher cost of hosting, the ongoing maintenance, and the time it takes to learn how to use it in the first place.

    Presentation Slides »

  • Sallie Goetsch: Not Everyone Is A WordPress Expert

    Sallie Goetsch: Not Everyone Is A WordPress Expert

    WordCamp Sacramento 2015Speaker: Sallie Goetsch

    December 21, 2015 — Is it easy to build a website with WordPress? The answer to that question depends on what you have to compare it to.
    Fortunately, it’s not difficult to learn. There are steps you can take to make sure your clients feel confident managing the content on their sites and appreciate the power and flexibility they don’t get with hosted solutions. If we put in a little extra effort when building sites, we will turn our clients into WordPress fans—and fans of our products and services.