December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 22, 2016 — Why the Panama Papers leak should never have happened.
Who wants to get into your website? It’s not about what you have, it’s about what they can leave behind. Security is about making life hard for hackers. The biggest lie in WordPress security – automating your security will not keep you safe. Security is a mindset – it’s all about doing simple things, over and over again.
December 22, 2016 — Having a good development environment is crucial to pump out good code consistently and efficiently. You will find a multitude of “How To’s” for developing on Mac but not so Much on Windows, even those do not fully utilise all Windows has to offer, like Hyper-V. Let me show you how to build a complete WordPress and Web dev environment, running in a Hyper-V Linux VM on Windows in less than 30 mins.
December 21, 2016 — This presentation is a case study of an innovation in our business, our ‘website in a day’ product that initially came to life when we kept on encountering businesses with next to no budget for their website, and kept having website projects we were working on blow out to weeks, months and even years – not good for us or the clients! Some people called us crazy to offer this service. Others regularly tell us ‘it just isn’t possible to create a website in a day’.
Most people take 4-6 weeks minimum to build websites and there is always scope creep! Startups, SMES on a limited budget and people needing a website in a hurry for a tight deadline are our perfect audience and we’re going to share what we do at WordCamp!
December 21, 2016 — Cath Beaton (Phase Creative) and Troy Dean present their ideas and experiences of how they have developed and grown as individuals in their respective businesses by being prepared to get out of their comfort zone.
The amazing online community spirit that is synonymous with WordPress has allowed them to feel supported whilst they navigate the tricky terrain of growing up as business owners. WordPress truly is unique in that it unites people and allows niche communities to develop very quickly. This sense of belonging fosters collaboration and nurtures relationships which quite often result in new friendships, business partnerships and enormous self-development. Their talk will inspire other WordPress users to find support in their own online communities so they too can evolve and develop in whatever field they choose. They will also touch on some of the technology behind this growth (BuddyPress and bbPress).
December 21, 2016 — Tracey will take you through the essential elements of promoting a local business – from planning and building your website to SEO and marketing.
Tips on how to plan and structure a local business website and how to avoid some common mistakes
Inspiring trust in potential customers
Developer tips (that business owners don’t need to know how to do, but should ensure their developer does)
Ways to attract new customers and keep existing ones loyal
How to leverage SEO and social media to build your business locally
Tracey’s talk is aimed at small business owners and those making websites for them.
December 21, 2016 — This talk offers an insight into the methods we use at Conetix to determine the root cause of a hacked website. This will include examples of some of the more common exploits seen and what they look like in the log files.
Determining the root cause is important in order to ensure you’ve blocked the hacker from returning. Finally, some tips in order to greatly reduce the chances of the site being hacked in the first place. Developers through to businesses will hopefully see not only the importance of keeping a secure site, but what needs to be done when it’s too late.
December 21, 2016 — Whether we’re representing ourselves, our business, or being paid to represent another business, we all have an online “voice”. This voice is one of the most important tools we have to reach our target audience in a meaningful way, and convert our online chattering into tangible results. In this presentation Talia will share with us how to develop our online voice, how to change it to suit our business or blog, and what tools to use to match our online voice.