June 19, 2017 — Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.
A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.
May 13, 2017 — In this talk, we’ll examine some of the common tools you can use for free to examine your website’s analytics. This talk will include primers for Google Analytics and Google Search Console. We’ll discuss what Google looks at when they review your website and why that’s important. We’ll get real about what conversion metrics are, and what you should be concerned about. We’ll even cover why looking at analytics regularly is a bad idea.
May 7, 2017 — Google Analytics provides a wealth of demographic information about your site’s users if you know how to find it. This session will discuss enabling the collection of demographic information, creating analytics dashboards for easy access to demographic information, and content curation to reach specific audiences.
April 15, 2017 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet?
This is where analytics comes in. Analytics allows us to track where visitors come from and how they behave on your website. You can see which tweet, post, ad, video, etc. brought the most users to your site. Then, you can also see which link brought the most users who converted into customers. Analytics allows you to see which pages the visitors go to, how long they are on each page, where they come from, and much more so you know how to get more converting visitors to your site.
November 7, 2016 — Or, “A case study in the dangers of relying on data that is easy to obtain instead of getting the data that is actually useful.”
In this presentation Calvin Powers will walk through his experience using Google Analytics to come up with strategies to build the audience for his podcast and how it went horribly wrong. He’ll show you how he got on the right track when he figured out how to collect data that is actually useful instead of just using data that is easy to obtain.
You’ll learn about the WordPress plugins he used to collect the right metrics from his site and how to use them on your site with Google Analytics. You’ll take away a better appreciation for learning to ask the right questions before you dive into all those snazzy looking Google Analytics reports.
August 31, 2016 — Get the scoop on using Google Analytics for your WordPress website. If you’ve never used GA, if you look at your analytics reports but you don’t end up with actionable data, or if it’s been a while and you’d like to know about all the cool new reports, this is the session for you.
We’ll walk through the interface, but bring your questions, too.
How to install Google Analytics
How to set up properties and views
Moving from questions to answers
Major reports: Audience, Acquisition, Behavior, Conversions
Setting up custom dashboards
Identifying and configuring goals
Basic comfort with computers is all the background you need. Stay on for a more advanced session after this one if you like; attend this to be sure you’re ready for the more advanced session.
August 31, 2016 — SEO can be confusing — if you rely on tips and tricks. Instead, you can rely on data from your own website. Get to know Google Analytics and other analytics tools with WordPress plugins, find the actionable information in your analytics reports, and implement your own SEO strategy.
Designed for people who are comfortable with their computers but assuming no knowledge of computer languages, this session is all about the results.
August 15, 2016 — Web analytics tools gather data and attempt to turn it into information about human behaviour. If you don’t know how Google Analytics does this, you’ll never know how reliable the information is. This talk will expose you to the failings of web analytics tools and raise your level of consciousness so you can see beyond the numbers.
January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics
January 7, 2016 — Having a website is a great but if you do not know what is working and what is not, are you getting the most out of your site? This presentation we will go over the analytics dashboard and describe some of the uses for specific areas. We will also go over a list of things to do right now to improve your data. This involves things like setting up site search, custom filters to remove common spam referrers, setup goals and automating your reports.