March 1, 2019 — How to use Google Analytics data to make your website better for your users.
Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.
See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.
January 27, 2019 — Caso práctico de creación de audiencias en Google Analytics y su uso en Google Ads para recuperar visitas en los casos de sitios web profesionales más habituales en WordPress: páginas corporativas, membership sites, e-commerce, blogs…
January 23, 2019 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including: Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.
January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.
January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.
December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.
If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.
December 14, 2018 — This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:
– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking
My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.
December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.
December 5, 2018 — Getting actionable insights out of Google Analytics requires data to be accurate, comprehensive, and segmented in a way that can answer questions. Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including:event and conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.