Search Results for ‘analytics

  • Josh Gellock: How to Add Google Analytics to Your WordPress Website with Google Tag Manager

    WordCamp Philadelphia 2020Speaker: Josh Gellock

    November 17, 2020 — Join Josh Gellock of Expander Digital for a step-by-step walkthrough of how to add Google Analytics to your WordPress website using Google Tag Manager. Learn about the benefits of this setup and how it can help your digital marketing efforts and website performance.

  • Pablo Moratinos: Google Analytics para negocios online

    WordCamp Lima 2020Speaker: Pablo Moratinos

    September 28, 2020 — ¿Deseas conocer sobre analítica web y descubrir insights para tu negocio online?. Aprende con Pablo Moratino (España) las métricas clave, cómo medirlas y cómo interpretarlas para mejorar el rendimiento de tu contenido web e identificar nuevas ideas a desarrollar.

    Presentation Slides »

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 1)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 2)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 3)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Ed Perry: Implementing and Understanding Google Analytics

    WordCamp Phoenix 2020Speaker: Ed Perry

    June 18, 2020 — In this talk, we will look at the Google Analytics platform and how it can be used to help WordPress Users of all skills to understand how users interact with their WordPress sites. We’ll start with a quick intro to implementing Google Analytics using Google Site Kit. After we have reviewed the setup steps, we’ll take a hands-on look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.

    Presentation Slides »

  • Chris Edwards: Google Analytics Workshop

    WordCamp Birmingham 2019Speaker: Chris Edwards

    June 1, 2020 — Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

    We’ll cover:

    Basic installation on WordPress Website
    Audience reports
    Acquisition reports
    Behavior reports
    Filters & Segments
    Event Tracking
    Setting up Goals & Goal Tracking
    UTMs
    Setting up Custom Dimensions
    Overview of Google Data Studio
    List of recommended plugins

    Presentation Slides »

  • Carlos García del Real: Google Analytics, cómo sacarle el máximo partido en tu web

    Torrelodones WordPress MeetupSpeaker: Carlos García del Real

    February 21, 2020 — En esta charla aprenderemos cómo implementar Google Analytics en tu web. Aprenderemos a desenvolvernos con la herramientas y, sobre todo, qué datos son los más importantes para nuestra página o negocio online.

    Ponente
    Carlos García del Real

    Gestor y fundador de Coworking La Solana. Programador web, experto en WordPress y analista de datos. Llevo más de 6 años trabajando en el mundo online y me apasiona todo el mundo del data y el marketing digital.

    Presentation Slides »

  • Robert Sim: How to setup Google SiteKit and Google Analytics

    WordPress Meetup Singapore January 2020Speaker: Robert Sim

    January 21, 2020 — It’s one thing having a website, but it’s pretty useless if you don’t know how your audience is engaging with your website. In this talk, Robert will help you make sure your website analytics is set up correctly and everything is tracked.

  • Annelieke van den Berg: Google Analytics for bloggers

    WordCamp Nijmegen 2019Speaker: Annelieke van den Berg

    January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!