November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?
En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.
Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.
Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.
September 30, 2018 — We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.
In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.
In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.
August 9, 2018 — Google Analytics: Your Secret Weapon For Conversion Focused Websites
In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects.
July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.
July 30, 2018 — How can you provide real-time analytics and other data to clients directly from their admin dashboard? We will show you how to customize the default WordPress dashboard appearance and use Google API for simplified statistics on client website performance. We will also discuss Facebook Graph API to include social media statistics. Stats can be sticky, we’ll teach you to simplify them for clients!
June 15, 2018 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
February 3, 2018 — You can’t fix what you don’t measure. How well is your WordPress site doing? How do you know? Google offers free analytics for all website owners. WordPress has several methods to set this up on our site. We will look at what you need to do to start collecting data, how to interpret what you collect and next steps for your business.
January 24, 2018 — Google Data Studio is the reporting tool Google Analytics has always needed. This talk will show you how to use Data Studio to gain actionable insights into your online presence.
* What Data Studio is (and isn’t)
* The advantages of using Data Studio reports
* How to set up a typical website monthly analytics report in Data Studio
* Insider tips & tricks
October 25, 2017 — Your website has a powerful story about your business. This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.
We’ll start with installing Google Analytics and why WordPress plugins simply your life. Then we’ll move into common errors and how to stop making them.
After the seminar you will be able to hear your website’s compelling story about your business and customers. You will be making strategic decisions about things that matter your business.