Search Results for ‘ecommerce

  • Bernd Schmitt: eCommerce

    Bernd Schmitt: eCommerce

    WordCamp Würzburg 2018Speaker: Bernd Schmitt

    September 24, 2018 — BarCamp Track

  • Travis Balinas: 5 eCommerce Trends to Implement Now

    Travis Balinas: 5 eCommerce Trends to Implement Now

    WordCamp Sydney 2018Speaker: Travis Balinas

    August 19, 2018 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.

    Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.

    Presentation Slides »

  • Chris Lema: Designing Your eCommerce Site For Conversions

    Chris Lema: Designing Your eCommerce Site For Conversions

    WordCamp Albuquerque 2018Speaker: Chris Lema

    February 18, 2018 — It’s easy to install an eCommerce plugin like WooCommerce and then wait for the sales to come in. In reality, there’s a lot of designing that goes into a high converting store – and it’s more than great photos.

    Presentation Slides »

  • David Lockie: Enterprise Ecommerce with WooCommerce at the center

    David Lockie: Enterprise Ecommerce with WooCommerce at the center

    WordCamp Athens 2017Speaker: David Lockie

    February 18, 2018 — Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
    – why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
    – infrastructure – software architecture (integrations, components, etc)
    – user experiences (e.g. personalisation)
    – data strategy (e.g. single customer view & business intelligence)
    We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

    Presentation Slides »

  • Marianna Siouti: From trading goods to UberEats: Why now it’s the time to focus on eCommerce

    Marianna Siouti: From trading goods to UberEats: Why now it’s the time to focus on eCommerce

    WordCamp Athens 2017Speaker: Marianna Siouti

    February 3, 2018 — This talk is related to Product Strategy and Marketing and can be divided in 3 parts.

    1. Why eCommerce?
    Presently there are great changes happening on a global & European level that will have a huge impact on eCommerce site development. Can you build an eCommerce website? Good! No matter if you are an experienced developer, an agency or simply a hands-on experience guy now it’s the time to focus on eCommerce website building.
    As a research junkie I base my assumption on important pieces of information, stats, facts & figures I have put together, connecting the dots. I will cover:
    expected EU policies related to eCommerce
    technological exponential growth
    consumer behaviour
    SMB owner behaviour
    eCommerce trends
    etc

    2. Why WooCommerce and open source?
    “Imagination is more important than knowledge” Albert Einstein once said, and we find the expression of it in WooCommerce.
    WooCommerce is much more than an open source eCommerce plugin! Depending on the country you live in, WooCommerce can be a catalyst for financial independence and personal development. WP & Woo allow anyone who has time and some technical skills to start building websites and get paid for that. Don’t get crazy here, there is room for everyone, experts and beginner developers.
    That is because people are more educated with technology nowadays, although you might disagree with that. All these closed source website builders, domain name providers and “newbie” website creators have contributed to that.
    Moreover your are not alone, there is an amazing community backing you up.

    3. Where to focus next:
    There are specific elements that you as a developer/ site creator need to focus on when working with WooCommerce, to save time and money.
    WOM
    Optimised hosting for eCommerce
    Organise your workflows & collaboration
    Price your maintenance while working with automation

    Presentation Slides »

  • Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    WordCamp Los Angeles 2017Speaker: Arsen Rabinovich

    January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

  • Kathir Sid Vel: Designing the Perfect Customer Journey for your High-Converting eCommerce Website

    Kathir Sid Vel: Designing the Perfect Customer Journey for your High-Converting eCommerce Website

    WordCamp Manchester 2017Speaker: Kathir Sid Vel

    December 12, 2017 — eCommerce websites have been evolving since the first online shop opened in 1995. You would think that, by now, businesses would have perfected their customer journey and user experience? Yet, many online retailers are still buying or commissioning one-size-fits-all themes under the assumption that these will automatically rake in the millions.

    Each and every functionality and feature on your website’s money pages has a purpose – to arouse curiosity, generate interest, tingle desire, provide social proof and create a sense of urgency. That’s how you will convert your visitors into paying customers.
    During my talk, I will walk you through proven product, cart and checkout frameworks, that you can take away to design the customer journey that fits your business model and product offerings. I will draw on examples from my own professional experience and other successful eCommerce websites.

    You will pick up some inspiration to turn your own website into a high-converting eCommerce machine.

  • Patrick Rauland: Scoping eCommerce Projects

    Patrick Rauland: Scoping eCommerce Projects

    WordCamp Miami 2017Speaker: Patrick Rauland

    September 4, 2017 — Being a freelancer or working for an agency is hard. It seems like you’re always under pricing your projects and you have to put in extra hours just to finish the project. Or you’re over pricing your projects and your clients are upset at what they got. I’ll show you how to scope projects (in particular e-commerce projects) so that you and your clients are happy with the results and you both want to work together after the project.

  • Christie Chirinos: Beginner’s Guide To WordPress And Ecommerce

    Christie Chirinos: Beginner’s Guide To WordPress And Ecommerce

    WordCamp Miami 2017Speaker: Christie Chirinos

    August 5, 2017 — his talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.

  • Sam England: Create Your First eCommerce Business Quickly and Easily!

    Sam England: Create Your First eCommerce Business Quickly and Easily!

    WordCamp Raleigh 2017Speaker: Sam England

    June 19, 2017 — I will teaching the ins and outs about eCommerce from my 14+ years of running a successful eCommerce business and also how to get started quickly and easily with FREE tools.