September 17, 2019 — Digital eCommerce is a wonderful and exciting frontier full of opportunities. In this session, Kyle describes a few reasons why digital products are so compelling and valuable while also giving an introduction to how digital eCommerce works for anyone getting started.
June 21, 2019 — CRO for WP ECcommerce sites
* What is CRO
* CRO and WP sites
* CRO best practices
* Non functional aspects of cRO
* traffic or conversion? the chicken or the egg?
* sample cRO processes
* tools, resources, help for cRO
June 19, 2019 — April 6, 2019, 11 am Vasquez Rocks Room, WordCamp Santa Clarita, University Conference Center, College of the Canyons — Join Chris Lema as he talks about ways to use data to drive different incredible results for your store or the next store project you work on.
May 11, 2019 — Building eCommerce websites for your clients is a good niche for any WordPress Developer. But once the site is built, the goal is for sales. Setting up eCommerce Email Marketing can not only add value to your offering, but help your client get more sales.
In this talk, we will break down three key types of email subscribers: interested, engaged and lapsed. More importantly, will open up the dialog with the attendees so they get actionable tips to bring to their clients Monday morning.
Feel free to ask how eCommerce can be optimized with welcome emails, product promotions, abandoned cart sequences, transactional emails, page triggers, upsells, email coupons, birthday specials, re-engagement campaigns, and newsletters. You will want to bring your real-world questions and a notepad for this session for sure.
May 10, 2019 — WooCommerce es uno de los plugins perfectos para convertir tu proyecto con WordPress en toda una tienda online, en un negocio digital.
Es el plugin ideal para comenzar pero, ¿Sabes que puedes extender sus funcionalidades con otros plugins y configuraciones?, ¿Quieres descubrir nuevas estrategias de venta que te ayuden a potenciar tu negocio online?
Tarjetas regalo, listas de deseos, potentes buscadores… son sólo algunas de las técnicas y estrategias que quiero compartir contigo para hacer crecer tu negocio y, ¡vender más!
May 10, 2019 — Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.
March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?
I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:
– Effective use of rel=canonical
– Where and how to control content with noindex, nofollow meta robots
– XML sitemap and Robots.txt review
– Screaming Frog insights for the technical SEO person
March 11, 2019 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.
Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.
February 4, 2019 — We all know the basics of good customer service, we just tend to hate doing the work. I absolutely love to infect people with my obsession to do business differently. Mostly through sharing my adventures and misadventures with customers, as well as sharing tips and tricks on how I do this with my WooCommerce store and stay sane. It makes for great conversation so I love for people to ask as many questions as possible. I may just throw a few bow ties at the people who ask the best questions.
January 6, 2019 — In this talk, we’ll consider what makes WooCommerce a great platform for eCommerce sites of all kinds. We’ll compare it to other platforms and dig into why it is so flexible.