February 18, 2018 — It’s easy to install an eCommerce plugin like WooCommerce and then wait for the sales to come in. In reality, there’s a lot of designing that goes into a high converting store – and it’s more than great photos.
February 18, 2018 — Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
– why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
– infrastructure – software architecture (integrations, components, etc)
– user experiences (e.g. personalisation)
– data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.
February 3, 2018 — This talk is related to Product Strategy and Marketing and can be divided in 3 parts.
1. Why eCommerce?
Presently there are great changes happening on a global & European level that will have a huge impact on eCommerce site development. Can you build an eCommerce website? Good! No matter if you are an experienced developer, an agency or simply a hands-on experience guy now it’s the time to focus on eCommerce website building.
As a research junkie I base my assumption on important pieces of information, stats, facts & figures I have put together, connecting the dots. I will cover:
expected EU policies related to eCommerce
technological exponential growth
SMB owner behaviour
2. Why WooCommerce and open source?
“Imagination is more important than knowledge” Albert Einstein once said, and we find the expression of it in WooCommerce.
WooCommerce is much more than an open source eCommerce plugin! Depending on the country you live in, WooCommerce can be a catalyst for financial independence and personal development. WP & Woo allow anyone who has time and some technical skills to start building websites and get paid for that. Don’t get crazy here, there is room for everyone, experts and beginner developers.
That is because people are more educated with technology nowadays, although you might disagree with that. All these closed source website builders, domain name providers and “newbie” website creators have contributed to that.
Moreover your are not alone, there is an amazing community backing you up.
3. Where to focus next:
There are specific elements that you as a developer/ site creator need to focus on when working with WooCommerce, to save time and money.
Optimised hosting for eCommerce
Organise your workflows & collaboration
Price your maintenance while working with automation
January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.
This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:
Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices
December 12, 2017 — eCommerce websites have been evolving since the first online shop opened in 1995. You would think that, by now, businesses would have perfected their customer journey and user experience? Yet, many online retailers are still buying or commissioning one-size-fits-all themes under the assumption that these will automatically rake in the millions.
Each and every functionality and feature on your website’s money pages has a purpose – to arouse curiosity, generate interest, tingle desire, provide social proof and create a sense of urgency. That’s how you will convert your visitors into paying customers.
During my talk, I will walk you through proven product, cart and checkout frameworks, that you can take away to design the customer journey that fits your business model and product offerings. I will draw on examples from my own professional experience and other successful eCommerce websites.
You will pick up some inspiration to turn your own website into a high-converting eCommerce machine.
September 4, 2017 — Being a freelancer or working for an agency is hard. It seems like you’re always under pricing your projects and you have to put in extra hours just to finish the project. Or you’re over pricing your projects and your clients are upset at what they got. I’ll show you how to scope projects (in particular e-commerce projects) so that you and your clients are happy with the results and you both want to work together after the project.
August 5, 2017 — his talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.
June 19, 2017 — I will teaching the ins and outs about eCommerce from my 14+ years of running a successful eCommerce business and also how to get started quickly and easily with FREE tools.
May 26, 2017 — Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
During this session, you’ll learn:
– The basics of setting up eCommerce on your WordPress site
– Things to consider when setting up a new eCommerce store
– Popular themes to use to quickly make an attractive online store
– How to promote your site to existing customers from Shopify, Etsy, or Amazon
– Creating feeds for Google shopping
– How to draw traffic to your site via social media
May 14, 2017 — Learn the hidden tips, tricks and best practices about how to make more money and avoid mistakes with your eCommerce stores, directly from the people who made them.
Although focus is on WordPress platform users this talk if for anyone who uses an eCommerce platform, even if its not WordPress (Shopify, SquareSpace, etc.) and that can generally benefit from the experiences and lessons from the panelists.