Search Results for ‘ecommerce

  • Diego Nieto: Configuraciones SEO técnicas que tu ecommerce necesita tener

    WordCamp Mexico 2020Speaker: Diego Nieto

    January 11, 2021 — En 40 minutos aprenderás de forma sencilla cómo dejar a punto nuestro WooCommerce a nivel técnico para empezar con buen pie con Google. Veremos temas como:
    – La configuración de enlaces permanentes
    – Ajustes de mejora de Velocidad
    – Optimización de imágenes
    – Cambios de plantilla de productos
    – Plugins SEO
    – Ajustes de contenido
    – Productos sin inventario
    – Otros ajustes

  • Matías Viera: Acciones para activar de forma efectiva tu eCommerce

    WordCamp Mexico 2020Speaker: Matías Viera

    December 31, 2020 — El valor que las marcas transmiten de sus productos es uno de los mayores capitales que tienen las empresas en medio de una crisis. Esa propuesta es la que logra atraer a los potenciales clientes, fidelizar a los clientes actuales y hasta hacer que ¡paguen por sus productos online!. En estos momentos todos los que tienen o gestionan un eCommerce deben conocer qué acciones innovadoras y diferenciadoras, de marketing se pueden aplicar para motivar e incrementar las ventas online mediante técnicas comprobadas. En esta ponencia daremos un marco teórico y veremos cómo se activan en la práctica con WordPress+WooCommerce+Marketing.

  • Topher DeRosia: Build Ecommerce Sites With Confidence (Demystifying Ecommerce)

    WordCamp Philadelphia 2020Speaker: Topher DeRosia

    November 17, 2020 — Building an ecommerce store can be a daunting experience. Suddenly you’re not just working with content anymore. Now it’s taxes and shipping and customers that need to be kept happy. Fortunately, it doesn’t have to be scary. The session will highlight a number of steps you can take to remove the uncertainty from building ecommerce websites so that you can move forward with confidence.

  • Topher DeRosia: Build Ecommerce Sites With Confidence (Demystifying commerce)

    WordCamp Los Angeles 2020Speaker: Topher DeRosia

    November 2, 2020 — Building an eCommerce store can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy.

    Fortunately, it doesn’t have to be scary. This talk explains a number of steps you can take to remove the uncertainty from building eCommerce websites so you can move forward with confidence.

    Presentation Slides »

  • Manuela Borgese: GDPR & Ecommerce con WordPress: aspetti pratici per vendere in sicurezza

    WordCamp Italia 2020Speaker: Manuela Borgese

    November 2, 2020 — L’ecommerce rappresenta una grande opportunità e WordPress e WooCommerce sono certamente strumenti eccezionali da utilizzare per il nostro webshop. Tuttavia, per vendere in sicurezza dobbiamo rispettare gli obblighi imposti dal GDPR. Obiettivo del talk è quindi quello di fornire gli strumenti operativi per gestire gli aspetti privacy della vendita online, la collocazione delle checkbox necessarie e la corretta gestione dei dati nel rispetto della normativa privacy.

  • AJ Morris: Growing the Small Business Local Economy with Marketplace eCommerce

    WordCamp Boston 2019Speaker: AJ Morris

    October 30, 2020 — Not having enough time or energy to manage all our systems and processes is one of the biggest stress inducers for freelancers. In this talk, Allie takes a look at how useful automation tools can sometimes be overused to the point of disconnecting us from our work entirely and how that ultimately causes more stress for freelancers. We will then explore how to find a healthy balance so that automation can be a friend, not a foe.

  • Matías Viera: eCommerce con Valor

    WordCamp Lima 2020Speaker: Matías Viera

    September 28, 2020 — En esta charla, nuestro ponente Matías Viera (Uruguay) nos explicará el valor de las marcas y su importancia para atraer y fidelizar clientes en tu negocio online. Además veremos cómo aplicar WordPress + WooCommerce + Marketing de forma práctica.

  • Matías Viera: Marketing para eCommerce

    WordCamp Colombia 2020Speaker: Matías Viera

    September 13, 2020 — El valor que las marcas transmiten de sus productos es uno de los mayores capitales que tienen las empresas en medio de una crisis. Esa propuesta es la que logra atraer a los potenciales clientes, fidelizar a los clientes actuales y hasta hacer que ¡paguen por sus productos online!.En estos momentos todos los que tienen o gestionan un eCommerce deben conocer qué acciones de marketing se pueden aplicar para motivar e incrementar las ventas online mediante técnicas comprobadas.

    En esta ponencia daremos un marco teórico y veremos cómo se aplican en la práctica con WordPress+WooCommerce+Marketing.

    Presentation Slides »

  • Chris Lema: eCommerce and storytelling: the shift away from catalogs and carts

    WordCamp Europe 2020Speaker: Chris Lema

    June 19, 2020 — The early days of eCommerce were shaped by a paradigm of catalogs and carts. We grew up with eBay and Amazon shaping how we thought about eCommerce stores and the development of plugins for WordPress followed this trend.
    Recently we’ve seen a shift of new merchants going direct to consumers (DTC). This change is more than a shift in distribution and not simply a cosmetic change. We’re moving away from tons of products and variations and towards single (and few) product options and stronger storytelling. Product pages have changed. And designers and developers working with new merchants will be invited to enter this new paradigm and develop a different kind of eCommerce project.