January 14, 2019 — When you’re passionate about your content, how do you get others interested when you’ve only got 280 characters to pitch yourself in an authentic and passionate way? Especially, when you have limited time, and you have to wear multiple hats, how do you get your social media to work to promote your website without ripping your hair out or banging your head into a wall?
This session covers tips, tricks, and best practices that let you work smarter rather than harder when it comes to plugging your WordPress site on social media. The talk predominantly focuses on Twitter, Facebook, YouTube, and Instagram.
December 11, 2018 — We’ve all had one, or two or more – the client from hell. Sometimes it’s because we didn’t want to say no and other times it’s because we didn’t know any better. In this presentation, you’ll learn how to weed out those who will suck up your time, micromanage a project and leave them happy, so they refer you to their friends and people in their networks.
You’ll walk away knowing…
How to vet prospects before you say yes to them
How to keep a project on track and make the client feel like a partner
How to address out of scope issues
How to provide follow-up to keep them coming back
How to know if it’s time to terminate and fire that client
Running a business is hard and having clients from hell makes it stressful. This workshop is for businesses of all size, whether your a freelancer going it alone or an agency working with a full team.
December 11, 2018 — WordPress 5.0 introduces a new block editor called “Gutenberg” and if you’re a WordPress developer, you need to know how to build blocks. This talk will get you started.
December 11, 2018 — We’ve all had the experience of a support technician being seemingly unable to answer our questions about their theme, plugin, or service.
Believe it or not, theme and plugin developers and their support techs really do want to help you. Their goal is to make sure that the technology they provide you isn’t just a sale, but useful, and, ultimately, works to make your website successful. To make sure that you are both working in the same direction, there are some things you can do to ensure a great outcome.
Do you know that there’s a link between your support tickets and better documentation?
Do you find yourself frustrated at developers and support reps who can’t seem to diagnose issues arising from their plugins or themes?
Do you want to find better answers to your support questions, more quickly?
Plus, the two-minute method of solving +50% of your support requests before you even send them.
December 11, 2018 — You built your company, you have your website, and everything is looking great! But, you might be missing something- your compassion! Compassion is what drives companies and organizations to the right direction, no matter what you’re doing! It may be the small step to create a whirl of change for the people you serve. Follow Abbey Sager and her award-winning organization, Diverse Gaming Coalition, on how to shape your social media around kindness, boost your SEO with your philanthropy , and create an impact with your company.
July 25, 2018 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.
This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.
July 25, 2018 — When podcasting became a thing over a decade ago, there weren’t many options for distribution. In order to share our podcasts, we needed to develop a home for them – somewhere where people could find us online that was easier to work with than simple listing sites like TalkShoe or iTunes. That’s why we took advantage of resources we were familiar with – specifically WordPress. We have individual websites for our in-house podcasts – as well as a network page which is home to our growing catalog of Pittsburgh podcasts. I’ll show you how we’ve been able to do that and how you can do it, too.
July 24, 2018 — As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally. Over the past few years as a professional creative, I have found that having systems and processes in place can make a huge difference. The trick? Don’t over-complicate it. In this talk I share how to get started creating and using simple systems and processes to help us do our best work while keeping our sanity intact.
July 16, 2018 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile search results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.
July 15, 2018 — According to the U.S. Department of Education and the National Institute of Literacy, 21 percent of adults in the U.S. read below a 5th grade level. While we are making great strides towards a web that is accessible to everyone, this population still remains largely under-served. How can we modify our understanding of “digital a11y” to include users with literacy challenges? This session will begin with a broad discussion of accessibility, for those who may be new to the topic, and then move into what we can do to meet the needs of specific users, with a focus on those who can’t read, read poorly, or read English as a second language. Participants will engage in a series of exercises designed to illustrate the importance of website accessibility, build empathy and understanding for multiple user communities, and develop skills to make more useful websites.