July 25, 2018 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.
This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.
July 25, 2018 — When podcasting became a thing over a decade ago, there weren’t many options for distribution. In order to share our podcasts, we needed to develop a home for them – somewhere where people could find us online that was easier to work with than simple listing sites like TalkShoe or iTunes. That’s why we took advantage of resources we were familiar with – specifically WordPress. We have individual websites for our in-house podcasts – as well as a network page which is home to our growing catalog of Pittsburgh podcasts. I’ll show you how we’ve been able to do that and how you can do it, too.
July 24, 2018 — As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally. Over the past few years as a professional creative, I have found that having systems and processes in place can make a huge difference. The trick? Don’t over-complicate it. In this talk I share how to get started creating and using simple systems and processes to help us do our best work while keeping our sanity intact.
July 16, 2018 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile search results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.
July 15, 2018 — According to the U.S. Department of Education and the National Institute of Literacy, 21 percent of adults in the U.S. read below a 5th grade level. While we are making great strides towards a web that is accessible to everyone, this population still remains largely under-served. How can we modify our understanding of “digital a11y” to include users with literacy challenges? This session will begin with a broad discussion of accessibility, for those who may be new to the topic, and then move into what we can do to meet the needs of specific users, with a focus on those who can’t read, read poorly, or read English as a second language. Participants will engage in a series of exercises designed to illustrate the importance of website accessibility, build empathy and understanding for multiple user communities, and develop skills to make more useful websites.
July 10, 2018 — WordPress projects can quickly derail into a series of scope creep items, frustrations, and missing clients. Having a simple and streamlined process to get information from the customer, gathering adequate feedback and keeping your project on task requires some easy adjustments to your process. Stop struggling with bad clients, projects that never end and designing websites to creating a whole experience that will turn nightmare clients into brand ambassadors. Running a WordPress design business is hard work, and there’s more to it than just making websites. Lee has put together real action steps that will take you from welcoming your new client to following up with your happy clients and your new referral sources.
July 10, 2018 — Are you looking to hire remote workers to scale your business? Want to find cream-of-the-crop developers, support reps, or others?
Ben is the Senior Support Technician at WordImpress and was their first full-time remote hire. Come to this talk to hear from the employee’s perspective how the team at WordImpress has gone above and beyond to support him and make him not just feel like a part of the team — actually make him a part of it.
This talk, geared toward WordPress agency owners and HR folks, will cover the following topics:
– The fastest way to burn out remote workers and how to avoid it.
– The one non-negotiable quality to look for in a remote worker.
– Tools to effectively manage remote employees without micromanaging them.
Plus come for the one key thing you are forgetting to look for in applicants to work remotely.
During this talk, we’ll also touch on how libraries like React.JS (Facebook) are rapidly maturing and can be utilized with WordPress for front-end application development.
July 10, 2018 — Make your WordPress site fly with this one weird trick…except it’s more than one trick, and it’s only weird until you learn how it works. Varnish Cache can speed up information delivery by a factor of several hundred and earn you the coveted “A” in the TTFB column. This talk will provide an overview of Varnish Cache, what it is and how it works. Then we’ll explore setup and the ways you can integrate Varnish with simple WordPress sites before discussing more complex implementations, strategies for handling state, Edge Side Includes and other neat things Varnish does. HTTPS? Glad you asked. We’ll talk about that too.
July 10, 2018 — You’re a rockstar with the front end and the WordPress admin, but the back end is… a mystery. Ever wonder what happens when you create a user or save a post? Where does the data go? Let’s dive in to the MySQL database via phpMyAdmin. We’ll explore the WordPress core tables and investigate the fields to see how the data is stored. We’ll also touch on optimizing your tables and creating database backups without a plugin.