May 23, 2018 — How can you produce material for your blog week after week? We’ll discuss where to find ideas, how to keep track of ideas and other strategies to make sure you always have engaging material for your readers.
December 10, 2017 — In my more than two years serving as the content creator for WooCommerce, I wrote 200 posts, responded to over 600 comments, and literally wore out an Macbook keyboard to the point of failure. (Eat your heart out, George R.R. Martin.)
I’ve learned three valuable lessons while writing for a business of Woo’s size that I’d like to share:
1. Never, ever fully commit to a publish date if you can help it — people get sick, writers don’t deliver, and unexpected things will happen.
2. Commenters are going to test your patience — always be kind, always think of their intent, and look for the gems (the funny ones/the helpers).
3. Writing content for a business is not easy, but it is rewarding. Lots of examples to share here: people recognizing/thanking me at WordCamps, getting comments weeks later saying “I did this and it worked!” and knowing you’re making it easier for someone to succeed.
November 11, 2017 — Blogs are perceived as non-fee earners, as it were, and reasonable questions are asked about how blogging will add value to the bottom line. Can a business blog directly generate revenue and how? My presentation will discuss the essential role blogging plays in lead generation, community building, customer support and establishing authority. Blogging is about driving long-term results; so be patient and get your Blog On!
September 26, 2017 — In this session, attendees will learn how and when to use Pages vs Posts and how to organize their posts using Categories and Tags.
December 29, 2016 — Blogs are perceived as non-fee earners, as it were, and reasonable questions are asked about how blogging will add value to the bottom line. Can a business blog directly generate revenue and how? My presentation will discuss the essential role blogging plays in lead generation, community building, customer support and establishing authority. Blogging is about driving long-term results; so be patient and get your Blog On!
October 7, 2016 — Content creators often want to create compelling content that will incite debate among their social media audience, but run the risk of bearing the brunt of backlash from the public/policy makers.
I will be sharing my content creation techniques, processes and philosophy behind creating blog posts that touch on hot-button social issues, guiding the conversation beyond that, while avoiding pitfalls that come with the territory.
January 16, 2016 — Many new users of WordPress are confused with and when pages are used and when posts are used. Are posts made to pages? Are posts pages in a site or blog? It’s such a mystery. In my session, we will solve the mystery of pages vs. posts with the help of Scooby Doo and the gang from Mysteries Inc.
Well go through step by step what each are and why and when they should be used. We’ll uncover clues and put those clues together to solve the mystery once and for all. We’ll even enjoy some Scooby Snacks along the way. Zoinks! Totally not kidding.
– Attendees will have a clear understand of what pages are for, what posts are and do and when either should be used and how.
December 30, 2015 — There is more to the WordPress than just Posts and Pages. This talk will look at the information architecture of sites that are more than simple blogs, and how custom post types, combined with custom taxonomies can be used to help you organize and publish your content. We will look quickly at ways of working with the code to do this manually, as well as ways to achieve the same goals with plugins.
September 11, 2015 — One of the most common questions bloggers have is how long to make their posts. This presentation examines the needs of your personal or professional blog, as well as your writing style, and weigh them against how length affects share-ability and search rankings.
September 11, 2015 — There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.