October 11, 2019 — Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!

January 8, 2019 — Pricing Websites Like a Pro

November 26, 2018 — In this presentation, a repeatable process for project estimation and pricing will be illustrated. The process manages to harness the black art of project estimation through a methodical approach and scientific tools.

August 22, 2018 — Hosted by Bret Phillips, this panel will feature three successful business owners that specialize in building WordPress websites for different markets and client sizes.

The purpose of this panel is to help dissect the process of pricing your work so that you can continue to offer great value to your clients while staying profitable.

Freelancers will get a better understand of their own value and where to start.

Agencies and other staffed businesses will understand how to take profit into account when
pricing larger projects with many ‘unknowns’.

February 7, 2017 — Pricing and positioning web services is hard. Let’s make it easier — and make your business more profitable in the process. In this talk about sales and finance, Geoff Myers will compare and analyze several different pricing models and strategies available to freelancers and agencies, including the following structures:

Hourly / Daily / Weekly Rates
Fixed Bid / Fixed Scope
Monthly Retainers
Value Based
Commissions / Profit Sharing
Equity / Partnerships
And More!

Presentation Slides »

October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

April 21, 2016 — Successful businesses have happy customers. Taking the time to discover the real problems, pain points and opportunities of your clients will help you propose and sell the solutions they need. This will make them happy. Your business will benefit as a result.

This presentation will cover:

The importance of Discovery and how to conduct it.
How to help customers define clear business objectives so you can enable their success.
How articulate differentiation and focus on value instead of price.
Choosing hourly vs fixed bid pricing based on the situation.
When and how to bundle additional services like hosting, SEO and support services.
How and when to say no to new prospects

January 6, 2016 — Czy sprzedawanie pluginów i szablonów na licencji open source jest zgodne z prawem?
Co tak naprawdę kupujesz placąc za szablony i pluginy?

Presentation Slides »

February 25, 2015 — There are four core steps to learning to determine value and start pricing. In this session learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

Presentation Slides »

October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

Presentation Slides »