August 6, 2019 — Horia Neagu is Owner & Digital Marketing Consultant at Napoleon. Digital, with over 12 years of experience in SEO, with a focus on technical optimization, SEO auditing, SEO strategy, content marketing and CRO. He has had a passionate love affair with WordPress since 2007, back when it was nicknamed “Ella” and the autosave feature was an amazing novelty.
Horia is a hopeless geek, with a passion for public speaking, who honestly believes that bad web design ought to be criminalized. It is his conviction that WordPress can save the world, one site at a time and his motto is “plans are useless, planning is everything.”
The topic of Horia’s presentation is “WordPress & SEO – At Long Last Love“.
August 5, 2019 — Lightning talk.
August 5, 2019 — If your involved in Social Media you must understand and be able to apply strategies that build public awareness and respect. Being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers and not just relying on SEO and Google. Being a content creator demands being visible to the public and understanding that perceptions are invaluable. The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. There is more to it than your personal perceptions of the content you create.
Content creators and digital innovators must be aware of the perceptions that people are viewing, reading, digesting, and comprehending.
Social Media is designed to be engaging, fun and different with thought provoking and interactive dialogue. Is your content including any of these elements?
Everyone has the potential to be awesome on social media, but what are you applying to make it so?
The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.How to connect across generational lines for increased engagement.Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
August 5, 2019 — Using SEO industry tools, I will provide a series of demonstrations that look behind the scenes at what SEO content strategies are delivering results for sites that perform well.
InspirationConfidence to trial new content strategies Pleasure from spying on other people’s tactics
August 5, 2019 — You know the cliche about the reign of content- especially for search engine success- so I won’t repeat it. The problem: you have a boring business and can’t write content. Or, maybe, you are unable to get any of your content approved by difficult brand managers or lawyers.
Let me show you my process for coming up with topics for impossible companies and boring topics. I’ll show you strategies to get this content approved- by even the most persnickety members of your team. I’ll even give you some tips to make sure this content helps grow your SEO campaign in a way you never thought you’d see. As a bonus, I’ll help you produce content that will stand the test of time- even as Google moves toward voice searches.
What makes content “good”?
Strategies to overcome boring industries or topics
Strategies to overcome difficult (legal/regulative) topics
July 26, 2019 — Does it feel like keeping up with SEO has been a wild ride the past year?
The one constant in SEO is change, but the past 12 months have been especially turbulent. And the rapid pace of change promises to continue. Hard to know which changes to pay attention to and what to do about them
Voice Search? Mobile-First Index? E-A-T and algorithm updates? Site speed? Structured Data and Schema? Major changes to SEO Tools (Hello, Yoast SEO and Google Search Console!)
You’re not alone in feeling overwhelmed. We’ll get right into the nitty-gritty of understanding how we need to adjust our thinking and adapt our WordPress sites, content and processes to succeed in this new reality, while maintaining our sanity. And slay a few sacred cows in the process.
We’ll particularly focus on the needs of small business sites, bloggers and small to medium, e-commerce sites while keeping the jargon under control.
July 9, 2019 — Aprende a entender el SEO cuando se trata de un negocio. Descifra que se esconde tras las palabras clave.
Es hora de que tu negocio o el de tu cliente sea visible en internet y aquí encontraras las claves para conseguirlo.
June 27, 2019 — What is a featured snippet and why should you care? If you woke up today thinking you can succeed in SEO doing the same thing you did yesterday, you would be wrong. In 2019, the answer to ranking at the top of Google and driving more traffic is this: optimize for featured snippets (aka “Position 0.”). Come to this session and find out what featured snippets are and how to optimize for them, how to start showing up for voice search, and how to drive more traffic without creating new content or getting more backlinks.
June 26, 2019 — When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology (like screen readers, captioning or joy sticks). Therefore it is not that difficult to understand why lack of accessibility negatively impacts SEO. Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.
June 26, 2019 — Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss the how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.
Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.