Search Results for ‘seo

  • Introducción al SEO y configuración básica de YOAST SEO

    Introducción al SEO y configuración básica de YOAST SEO

    4ª Irun WordPress MeetupSpeakers: Kristina Pach, Ramón Revesado

    September 17, 2017 — 4ª meetup de Irun WordPress donde los consultores de marketing online Kristina Pach y Ramón Revesado presentan respectivamente una introducción a los aspectos clave del posicionamiento en buscadores y la configuración básica de YOAST SEO, uno de los plugins de WordPress más conocidos.

  • Ryan Erwin: SEO for Business and Bloggers

    Ryan Erwin: SEO for Business and Bloggers

    WordCamp Chicago 2017Speaker: Ryan Erwin

    August 30, 2017 — This session will cover beginner and intermediate SEO for businesses and blogs.

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  • Pablo Herrada: Importancia de Posicionar tu sitio - SEO

    Pablo Herrada: Importancia de Posicionar tu sitio – SEO

    WordCamp Mexico City 2017Speaker: Pablo Herrada

    August 15, 2017 — Piensa en SEO antes y después de tu sitio web. Veremos las principales herramientas para posicionar y medir el crecimiento orgánico de tu sitio en WordPress.

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  • Alexander D. Riddle: It’s Actually Easy Local SEO for Everyone

    Alexander D. Riddle: It’s Actually Easy Local SEO for Everyone

    WordCamp Kent 2017Speaker: Alexander D. Riddle

    July 10, 2017 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile searche results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.

  • Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    WordCamp Europe 2017Speaker: Jen Miller

    June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

    It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

  • Ludmila MacLean: 5 SEO Mistakes Not To Make In WordPress

    Ludmila MacLean: 5 SEO Mistakes Not To Make In WordPress

    WordCamp Portland ME 2017Speaker: Ludmila MacLean

    June 6, 2017 — Many of us know and understand the importance of SEO, yet it surprisingly doesn’t stop at just hitting publish on your latest blog post. Even if you think that you are a true SEO rock star and following the SEO basics to a T, chances may be that you are still missing some core onsite optimization basics (as even I have done in the past). We’ll go over some of these easily made SEO mistakes and ill offer some basic solutions.

  • Jen Miller : Local SEO – Creating Website Content That Matters Regionally

    Jen Miller : Local SEO – Creating Website Content That Matters Regionally

    WordCamp San Diego 2017Speaker: Jen Miller

    May 31, 2017 — It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients. As businesses use advertising and organic search in audience targeting, more closely-matched real audiences and, more importantly, real revenue increases. Customers who are local tend to refer more often and become repeat buyers. While locality is not all that matters when curating content, it places a large role in whether the content will be seen by a large regional audience. In this talk I will share how website creators can change client results by recognizing the impact consistency, social promotion, relevancy, area-sensitive keywords and quality writing play in converting generalized text into content that matters. Further, I will explain how local blog posts and page content rise to fit that need and can extend as podcasts, videos and more to appeal to alternate search tools, such as YouTube, iTunes and Yelp.

  • Steve Mortiboy: Local SEO – Getting Your Local Business On Google

    Steve Mortiboy: Local SEO – Getting Your Local Business On Google

    WordCamp Raleigh 2017Speaker: Steve Mortiboy

    May 29, 2017 — If you’re a local business then your customer base is local to you. You want customers to come in your store or call your number. You want customers to find you when they search for a local business. In the world of search, the rules on how to rank locally keep changing. In this session we’ll look at current guidelines for optimizing your WordPress site for local search and we’ll discuss the best tools and techniques to use. Attendees will learn how local SEO differs from traditional SEO, how citations and review matter, how to manage your online presence and how to optimize your site for local SEO.

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  • Nicolas CreaNico: Les points importants pour un SEO pertinent avec WordPress

    Nicolas CreaNico: Les points importants pour un SEO pertinent avec WordPress

    WordCamp Bordeaux 2017Speaker: Nicolas CreaNico

    May 17, 2017 — Nous allons aborder les points importants à optimiser pour obtenir un bon référencement avec WordPress, donc une meilleure visibilité sur Google.

    Avant de parler optimisation, nous verrons pourquoi il est important d’utiliser WordPress et pourquoi nous ciblons le moteur de recherche Google.

    Ensuite nous aborderons les différentes optimisations à réaliser :
    La structure technique : configuration de WordPress, ce qu’il faut éviter, le thème intégré, l’hébergement,…
    Les contenus : les mots clés et la longue traîne, la page d’accueil, les méta-données, les balises ALT,…
    La popularité : techniques pour générer des liens, savoir détecter si un lien est de qualité ou pas, surveiller ses liens, les achats et stratégies de liens,…

    Je vous recommanderai également quelques modules indispensables et des outils pour améliorer votre SEO.

    Presentation Slides »

  • Juan Moyano: ¿Cómo hacer SEO en WP en 2.017?

    Juan Moyano: ¿Cómo hacer SEO en WP en 2.017?

    WordCamp Madrid 2017Speaker: Juan Moyano

    May 16, 2017 — “A pesar de contar con plugins muy bien desarrollados para realizar el SEO on Page, es necesario saber como se está implementando el SEO técnico On Page y no hacer fé ciega en lo que indica un plugin.

    También se explicará como realizar correctamente la arquitectura de la información para la correcta indexación de las páginas en Google.

    Por último, que nos deparará el 2.017 para SEO y como afrontar a los próximos cambios de Google.”

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