January 4, 2019 — (some audio issues in this video)
With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.
How to use Gutenberg
publishing and marketing trends
December 28, 2018 — Released last year, CSS Grid changes everything for the web and the WordPress communityIt means that, for the first time, we can think of layout on posts and pages as two-dimensional and fully responsive. CSS Grid is not another plugin hack or bootstrap patch. Quite simply, it’s the solution for which designers have been asking. It is here to stay and right now is the perfect time to learn it.
Why CSS Grid? How to use Grid? When to use Grid? Demos!
December 28, 2018 — Do you have a complex WordPress eLearning, eCommerce or membership site that uses lots of plugins? You’ve probably run into challenges getting them all working together. When a user makes a purchase, how do you give them access to 2 things? Or, when a user completes 3 actions, how can you automatically trigger a fourth? In this session, we’ll look at ways that tools can help you build and automate workflows like these to make your user experience as seamless as possible as well as keep your admin effort to a minimum. We’ll also look at the implications arising from the release of WordPress 5.0 and Gutenberg.
Some of the common challenges faced by users setting up complex websites that use a lot of plugins or require frequent admin intervention
An approach to solving these problems using plugins, CRMs and other applications
December 28, 2018 — We migrated 1,300 websites from HTML to WordPress. Learn how I assessed the business processes beforehand, conducted a company-wide process audit and implemented improvements involving the client services, business account managers, sales, finance, marketing and IT teams. I will also discuss how I built the CRM requirements and worked directly with the CRM developers to track and automate reporting of the various website statuses such as cancellations, suspensions, and brand new website build requests. Finally, learn how I would have evaluated the impact of Gutenberg on the migration had it been released prior to the project.
• How to assess the big picture around website processes • How to work with different teams within a large corporation to educate them on business process updates • How to work with the older generation on selecting website templates for migrations • How a multi-site instance was set up for the migration of 1,300 websites
December 28, 2018 — Can WordPress be the one stop shop for your marketing needs? Is it going to be there for you as you grow from a small business to a large one or will it let you down along the way? This session covers four critical digital marketing categories and how WordPress & Gutenberg support them through various stages of complexity.
Business owners, marketers, developers and designers will take away:
The growth stages of the four critical digital marketing categories: SEO, paid ads, email and marketing automation, conversion rate optimization and UX.
WordPress’s support of your business through your growth stages, with a case study.
Powerful ways to leverage Gutenberg’s modular thinking for marketing.
December 28, 2018 — How to use your WordPress site and Gutenberg with various digital marketing plugins to grow your business.
We will discuss how your WordPress site is more than a just website. It can be a great platform to turn your website into a digital marketing powerhouse. We will cover plugins for reputation management, email marketing, social media feeds and sharing, retargeting, SEO and analytics. You will learn how to use plugins we recommend to get the desired exposure to get business growth.
December 28, 2018 — When we think about UX, we’re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface—the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.
This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.
Copywriting tips, UX design basics, tips to improve website design
December 28, 2018 — In this talk, I will outline the story and what we learned from building the Playlist block for the Gutenberg editor. We will explore both the epic wins and failures in the course of building our first block. If you are learning Gutenberg or React and have hit road blocks in understanding the flow, data or tools available, this talk will clear the air on many of those issues. We’ll explore local development tools and design patterns used in block creation.
If there is one takeaway from this talk, it is that Gutenberg isn’t scary.
December 28, 2018 — Change is hard. For a developer, changing our workflow is especially difficult. In his book, Who moved my cheese?, Dr. Spencer Johnson uses an allegory to teach healthy coping mechanisms for change. When it comes to choosing a CMS, developers rely upon the tools with which we’re most familiar. Traditionally, WordPress doesn’t make breaking changes. But with the upcoming release of the Gutenberg editor in WordPress 5.0, how can we realistically adjust both our attitudes and our workflows?
What if WordPress forks? What if it forks several times? How do page builders fit into a Gutenberg world? Will my favorite plugins adapt and how? Will my clients’ sites break?
It’s okay to ask questions. Learning to anticipate, monitor, and adapt to change leads us to a healthy place of positive acceptance.
In this talk, we will spend some time discussing the actual risk-benefit assessment of WordPress 5.0. You will leave with a better outlook — guaranteed.
Don’t fear forking
Truth vs fiction
It will be OK
December 28, 2018 — The goal of this session is to show how some of the most popular WordPress plugins are responding to, interacting with and supporting Gutenberg as well as what’s in their roadmaps. The plugins discussed include SEO (YOAST), page builders (Beaver Builder / Elementor / Divi), custom fields (Advanced Custom Fields), gallery sliders (NextGEN Gallery), forms (Ninja Forms) and others (TinyMCE Advanced, WooCommerce, etc.).
– Although it’s release is scheduled for 2018-11-19, the Gutenberg beta is supported by some major plugins – New features that Gutenberg enables in these plugins – Ideas on how Gutenberg can be used to enhance the editing experience